Table of Contents
Home care continued to witness significant growth of per capita consumption in 2016, thanks to a low base in many categories along with rapid changes in lifestyle and a significant increase in the urban population. There was a trend of upgrading from basic offerings to more sophisticated products in 2016, which contributed to value growth. Introduction and rapid expansion of new technologies such as dishwashing machines also initiated demand for new categories in the Iranian market, which encour...
Euromonitor International’s Home Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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