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Bleach in Turkey

  • February 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Bleach has been widely used for multiple home care tasks for decades, including surface cleaning, toilet cleaning, floor cleaning and as a laundry bleach by Turkish consumers, thanks to the strong belief regarding the efficacy of the product in society. The category demonstrated volume and current value growth of 2% and 9% respectively in 2015, due to the increasing trend of using home care products which can serve multiple tasks, as incomes stagnated in the country, stemming from the...

Euromonitor International's Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Turkey
BLEACH IN TURKEY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach by Type: % Value 2010-2015
Table 2 Sales of Bleach: Value 2010-2015
Table 3 Sales of Bleach: % Value Growth 2010-2015
Table 4 NBO Company Shares of Bleach: % Value 2011-2015
Table 5 LBN Brand Shares of Bleach: % Value 2012-2015
Table 6 Forecast Sales of Bleach: Value 2015-2020
Table 7 Forecast Sales of Bleach: % Value Growth 2015-2020
Hayat Kimya Sanayi As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 1 Hayat Kimya Sanayi AS: Key Facts
Summary 2 Hayat Kimya Sanayi AS: Operational Indicators
Competitive Positioning
Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2015
Unilever Türk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 4 Unilever Türk San ve Tic AS: Key Facts
Summary 5 Unilever Türk San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 6 Unilever Türk San ve Tic AS: Competitive Position 2015
Executive Summary
Home Care Continues To Demonstrate A Positive Performance in 2015
Liquid Detergents Significantly Contributes To Value Growth
International Players Maintain Their Dominance in Home Care in Turkey
Sales Through Non-store Retailing Increase in Home Care in 2015
the Positive Performance of Home Care Is Set To Continue in the Forecast Period
Key Trends and Developments
Average Unit Prices Rise Sharply in Various Home Care Categories, But Powder Detergents Is An Exception
Stagnation in Incomes Leads To Changes in Consumer Behaviour in Home Care
Thanks To Increasing Education, High-end Consumers Increasingly Demand Greener Home Care Solutions
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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