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Apparel in Turkey

  • September 2013
  • -
  • Euromonitor International
  • -
  • 108 pages

Since the end of the recession in 2010, apparel in Turkey reversed the recession-related decline into positive volume and value growth. Increasing post-recession optimism encouraged consumers to buy more and pay more, inducing positive volume and value growth across all categories, while encouraging a shift towards branded apparel. This resulted in significant expansion of retail coverage and parallel growth in revenues for major brands. Apparel in Turkey recorded positive volume and value...

Euromonitor International's Apparel in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Apparel in Turkey
APPAREL IN TURKEY
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Apparel in Turkey Continues To Grow in 2012
Post-recession Consumer Confidence Fades Away
Domestic Companies Seek New Growth Strategies
Discount Channels Gain Prominence in Apparel Retailing
Constant Value Decline for Apparel Expected Over the Forecast Period
Key Trends and Developments
Post-recession Consumer Confidence Begins To Fade
Turkish Apparel Players Pursue Alternative Expansion Strategies
Changing Political Climate Influences Apparel in Turkey
Alternative Distribution Channels Gain Prominence
Changing Demographics Opens Avenues in the Apparel Market
Market Data
Table 1 Sales of Apparel by Category: Volume 2007-2012
Table 2 Sales of Apparel by Category: Value 2007-2012
Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
Table 5 Apparel Company Shares 2008-2012
Table 6 Apparel Brand Shares 2009-2012
Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Adidas Spor Malzemeleri Satis Ve Pazarlama As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 2 adidas Spor Malzemeleri Satis ve Pazarlama A.S: Key Facts
Summary 3 adidas Spor Malzemeleri Satis ve Pazarlama A.S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 adidas Spor Malzemeleri Satis ve Pazarlama A.S: Competitive Position 2012
Internet Strategy
Akyigit Tekstil Konfeksiyon Ve Magazacilik Sanayi Ve Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 5 Akyigit Tekstil Konfeksiyon ve Magazacilik Sanayi ve Ticaret AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Akyigit Tekstil Konfeksiyon ve Magazacilik Sanayi ve Ticaret AS: Competitive Position 2012
Internet Strategy
Dagi Giyim Sanayi Ve Tic As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 7 Dagi Giyim Sanayi ve Ticaret AS: Key Facts
Summary 8 Dagi Giyim Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 9 Dagi Giyim Sanayi ve Ticaret AS: Production Statistics 2012
Competitive Positioning
Summary 10 Dagi Giyim Sanayi ve Ticaret AS: Competitive Position 2012
Internet Strategy
Gulyilmazlar Tekstil Sanayi Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 11 Gülyilmazlar Tekstil Sanayi Ticaret AS: Key Facts
Summary 12 Gülyilmazlar Tekstil Sanayi Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Gülyilmazlar Tekstil Sanayi Ticaret AS: Competitive Position 2012
Internet Strategy
Mavi Giyim Sanayi Ve Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 14 Mavi Giyim Sanayi Ve Ticaret AS: Key Facts
Summary 15 Mavi Giyim Sanayi Ve Ticaret AS: Operational Indicators
Company Background
Chart 1 Mavi Giyim Sanayi Ve Ticaret AS
Chart 2 Mavi Giyim Sanayi Ve Ticaret AS
Production
Summary 16 Mavi Giyim Sanayi Ve Ticaret AS: Production Statistics 2012
Competitive Positioning
Summary 17 Mavi Giyim Sanayi Ve Ticaret AS: Competitive Position 2012
Internet Strategy
Nike Türkiye in Apparel (turkey)
Strategic Direction
Key Facts
Summary 18 Nike Turkiye AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 19 Nike Turkiye AS: Competitive Position 2012
Internet Strategy
Sarar Giyim Sanayi Ve Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 20 Sarar Giyim Tekstil San ve Tic AS: Key Facts
Summary 21 Sarar Giyim Tekstil San ve Tic AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Sarar Giyim Tekstil San ve Tic AS: Competitive Position 2012
Internet Strategy
Tema Magazacilik Hizmetleri Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 23 Tema Magazacilik Hizmetleri Ticaret AS: Key Facts
Summary 24 Tema Magazacilik Hizmetleri Ticaret AS: Operational Indicators
Company Background
Production
Summary 25 Tema Magazacilik Hizmetleri Ticaret AS: Production Statistics 2012
Competitive Positioning
Summary 26 Tema Magazacilik Hizmetleri Ticaret AS: Competitive Position 2012
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2007-2012
Table 14 Sales of Childrenswear by Category: Value 2007-2012
Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
Table 17 Childrenswear Company Shares 2008-2012
Table 18 Childrenswear Brand Shares 2009-2012
Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
Table 27 Clothing Accessories Company Shares 2008-2012
Table 28 Clothing Accessories Brand Shares 2009-2012
Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Apparel Size Chart for Men: Ender
Table 34 Apparel Size Chart for Men: HandM
Table 35 Apparel Size Chart for Men: Marks and Spencer
Table 36 Sales of Men's Outerwear: Volume 2007-2012
Table 37 Sales of Men's Outerwear: Value 2007-2012
Table 38 Sales of Men's Outerwear: % Volume Growth 2007-2012
Table 39 Sales of Men's Outerwear: % Value Growth 2007-2012
Table 40 Men's Outerwear Company Shares 2008-2012
Table 41 Men's Outerwear Brand Shares 2009-2012
Table 42 Forecast Sales of Men's Outerwear: Volume 2012-2017
Table 43 Forecast Sales of Men's Outerwear: Value 2012-2017
Table 44 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
Table 45 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Apparel Size Chart for Women: Ender
Table 47 Apparel Size Chart for Women: HandM
Table 48 Apparel Size Chart for Women: Marks and Spencer
Table 49 Sales of Women's Outerwear: Volume 2007-2012
Table 50 Sales of Women's Outerwear: Value 2007-2012
Table 51 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 52 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 53 Women's Outerwear Company Shares 2008-2012
Table 54 Women's Outerwear Brand Shares 2009-2012
Table 55 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 56 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 57 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 58 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 27 Jeans by Price Platform 2012
Table 59 Sales of Jeans: Volume 2007-2012
Table 60 Sales of Jeans: Value 2007-2012
Table 61 Sales of Jeans: % Volume Growth 2007-2012
Table 62 Sales of Jeans: % Value Growth 2007-2012
Table 63 Sales of Men's Jeans: Volume 2007-2012
Table 64 Sales of Men's Jeans: Value 2007-2012
Table 65 Sales of Men's Jeans: % Volume Growth 2007-2012
Table 66 Sales of Men's Jeans: % Value Growth 2007-2012
Table 67 Sales of Women's Jeans: Volume 2007-2012
Table 68 Sales of Women's Jeans: Value 2007-2012
Table 69 Sales of Women's Jeans: % Volume Growth 2007-2012
Table 70 Sales of Women's Jeans: % Value Growth 2007-2012
Table 71 Jeans Company Shares 2008-2012
Table 72 Jeans Brand Shares 2009-2012
Table 73 Forecast Sales of Jeans: Volume 2012-2017
Table 75 Forecast Sales of Jeans: % Volume Growth 2012-2017
Table 76 Forecast Sales of Jeans: % Value Growth 2012-2017
Table 77 Forecast Sales of Men's Jeans: Volume 2012-2017
Table 78 Forecast Sales of Men's Jeans: Value 2012-2017
Table 79 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
Table 80 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
Table 81 Forecast Sales of Women's Jeans: Volume 2012-2017
Table 82 Forecast Sales of Women's Jeans: Value 2012-2017
Table 83 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
Table 84 Forecast Sales of Women's Jeans: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 86 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 87 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 88 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 89 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 90 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 91 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 92 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 93 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 94 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 95 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 96 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 97 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 98 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 99 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 100 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 101 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 102 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 103 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 104 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 105 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 106 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 107 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 108 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 109 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 110 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 111 Sales of Hosiery by Category: Volume 2007-2012
Table 112 Sales of Hosiery by Category: Value 2007-2012
Table 113 Sales of Hosiery by Category: % Volume Growth 2007-2012
Table 114 Sales of Hosiery by Category: % Value Growth 2007-2012
Table 115 Hosiery Company Shares 2008-2012
Table 116 Hosiery Brand Shares 2009-2012
Table 117 Forecast Sales of Hosiery by Category: Volume 2012-2017
Table 118 Forecast Sales of Hosiery by Category: Value 2012-2017
Table 119 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 120 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 121 Sales of Footwear by Category: Volume 2007-2012
Table 122 Sales of Footwear by Category: Value 2007-2012
Table 123 Sales of Footwear by Category: % Volume Growth 2007-2012
Table 124 Sales of Footwear by Category: % Value Growth 2007-2012
Table 125 Footwear Company Shares 2008-2012
Table 126 Footwear Brand Shares 2009-2012
Table 127 Sales of Footwear by Distribution Format: % Analysis 2007-2012
Table 128 Forecast Sales of Footwear by Category: Volume 2012-2017
Table 129 Forecast Sales of Footwear by Category: Value 2012-2017
Table 130 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
Table 131 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Sales of Sportswear: Value 2007-2012
Table 133 Sales of Sportswear: % Value Growth 2007-2012
Table 134 Sportswear Company Shares 2008-2012
Table 135 Sportswear Brand Shares 2009-2012
Table 136 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
Table 137 Forecast Sales of Sportswear: Value 2012-2017
Table 138 Forecast Sales of Sportswear: % Value Growth 2012-2017












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