Table of Contents
The stagnation of wine sales in 2015 was the result of low purchasing power, together with insufficient incentives from manufacturers. Romania remains a leading global producer of wine, despite the fact that there was no rise in consumption last year. In a bid to boost sales, manufacturers introduced a number of NPDs, ranging from low priced products to high-end wine for niche consumers.
Euromonitor International’s Wine in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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