Unilever is responding to challenging conditions in both developed and emerging home care markets. This profile analyses the company’s key strategic activity, including the development of its “sustainable living” portfolio, its entry into the US market through the acquisition of Seventh Generation, its increased focus on value-adding innovation, and the expansion of its presence in emerging markets through educational initiatives, increased rural penetration and greater use of e-commerce.
Euromonitor International’s Unilever Group in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Unilever Group in Home Care (World) Unilever Group in Home Care (World) Euromonitor International January 2017 Scope of the Report Strategic Evaluation Competitive Positioning Market Assessment Laundry Care a Core Business Potential in Other Categories Brand Strategy Operations Recommendations