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Jeans in Denmark

  • April 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

The informal nature of jeans continues to drive the popularity of the versatile garment among Danish consumers. Jeans are perceived as standard items in most Danes’ wardrobes. Additionally, the informal working environment in most Danish companies makes jeans a preferred option even in professional contexts. As such, since macroeconomic conditions improved in 2015 and boosted the apparel category as a whole, it also underpinned the development of jeans. Due to the wide use of jeans, consumers...

Euromonitor International's Jeans in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Jeans in Denmark
JEANS IN DENMARK
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2010-2015
Table 2 Sales of Jeans: Value 2010-2015
Table 3 Sales of Jeans: % Volume Growth 2010-2015
Table 4 Sales of Jeans: % Value Growth 2010-2015
Table 5 Sales of Men's Jeans: Volume 2010-2015
Table 6 Sales of Men's Jeans: Value 2010-2015
Table 7 Sales of Men's Jeans: % Volume Growth 2010-2015
Table 8 Sales of Men's Jeans: % Value Growth 2010-2015
Table 9 Sales of Women's Jeans: Volume 2010-2015
Table 10 Sales of Women's Jeans: Value 2010-2015
Table 11 Sales of Women's Jeans: % Volume Growth 2010-2015
Table 12 Sales of Women's Jeans: % Value Growth 2010-2015
Table 13 NBO Company Shares of Jeans: % Value 2011-2015
Table 14 LBN Brand Shares of Jeans: % Value 2012-2015
Table 15 Forecast Sales of Jeans: Volume 2015-2020
Table 16 Forecast Sales of Jeans: Value 2015-2020
Table 17 Forecast Sales of Jeans: % Volume Growth 2015-2020
Table 18 Forecast Sales of Jeans: % Value Growth 2015-2020
Table 19 Forecast Sales of Men's Jeans: Volume 2015-2020
Table 20 Forecast Sales of Men's Jeans: Value 2015-2020
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2015-2020
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2015-2020
Table 23 Forecast Sales of Women's Jeans: Volume 2015-2020
Table 24 Forecast Sales of Women's Jeans: Value 2015-2020
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2015-2020
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2015-2020
Bestseller A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 1 Bestseller A/S: Key Facts
Summary 2 Bestseller A/S: Operational Indicators
Retail Operations
Summary 3 Bestseller A/S: Retail Operational Indicators
Internet Strategy
Chart 1 Bestseller A/S: Vero Moda in Copenhagen
Competitive Positioning
Summary 4 Bestseller A/S: Competitive Position 2015
Dk Company A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 5 DK Company A/S: Key Facts
Summary 6 DK Company A/S: Operational Indicators
Retail Operations
Summary 7 DK Company A/S: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 8 DK Company A/S: Competitive Position 2015
Handm Hennes and Mauritz A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 9 HandM Hennes and Mauritz A/S: Key Facts
Summary 10 HandM Hennes and Mauritz A/S: Operational Indicators
Retail Operations
Summary 11 HandM Hennes and Mauritz A/S: Retail Operational Indicators
Internet Strategy
Chart 2 HandM Hennes and Mauritz A/S: HandM in Copenhagen
Competitive Positioning
Summary 12 HandM Hennes and Mauritz A/S: Competitive Position 2015
Executive Summary
the Light at the End of the Tunnel Is Slowly Getting Stronger
Certain Trends Become Even More Apparent
Leading Players Reinforce Their Positions
Cross-channel, Showrooming and Booming Online Sales Boost the Market
Uncertainty Is Set To Remain But A Slow Recovery Is Expected
Key Trends and Developments
Recovery Slowly Gaining Traction
Health and Wellness Drives Value Sales
Booming Popularity of Internet Retailing Continues
Market Data
Table 27 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 28 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 33 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 13 Research Sources












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