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Jeans in Denmark

  • February 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

Jeans are regarded as a standard items in most Danes’ wardrobes. Jeans are extremely versatile, considered appropriate both for work and leisure. In times of economic downturn such as the review period, consumers tend to turn towards standard and economy jeans, while they trade up as soon as the economic climate becomes more positive. In 2016, the economic situation improved further, which was reflected by the fact that standard and premium jeans performed well in 2016.

Euromonitor International’s Jeans in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Jeans in Denmark
JEANS IN DENMARK
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2011-2016
Table 2 Sales of Jeans: Value 2011-2016
Table 3 Sales of Jeans: % Volume Growth 2011-2016
Table 4 Sales of Jeans: % Value Growth 2011-2016
Table 5 Sales of Men's Jeans: Volume 2011-2016
Table 6 Sales of Men's Jeans: Value 2011-2016
Table 7 Sales of Men's Jeans: % Volume Growth 2011-2016
Table 8 Sales of Men's Jeans: % Value Growth 2011-2016
Table 9 Sales of Women's Jeans: Volume 2011-2016
Table 10 Sales of Women's Jeans: Value 2011-2016
Table 11 Sales of Women's Jeans: % Volume Growth 2011-2016
Table 12 Sales of Women's Jeans: % Value Growth 2011-2016
Table 13 NBO Company Shares of Jeans: % Value 2012-2016
Table 14 LBN Brand Shares of Jeans: % Value 2013-2016
Table 15 Forecast Sales of Jeans: Volume 2016-2021
Table 16 Forecast Sales of Jeans: Value 2016-2021
Table 17 Forecast Sales of Jeans: % Volume Growth 2016-2021
Table 18 Forecast Sales of Jeans: % Value Growth 2016-2021
Table 19 Forecast Sales of Men's Jeans: Volume 2016-2021
Table 20 Forecast Sales of Men's Jeans: Value 2016-2021
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2016-2021
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2016-2021
Table 23 Forecast Sales of Women's Jeans: Volume 2016-2021
Table 24 Forecast Sales of Women's Jeans: Value 2016-2021
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2016-2021
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2016-2021
Bestseller A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 1 Bestseller A/S: Key Facts
Summary 2 Bestseller A/S: Operational Indicators
Retail Operations
Dk Co A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 3 DK Co A/S: Key Facts
Summary 4 DK Co A/S: Operational Indicators
Retail Operations
Summary 5 DK Co A/S: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 6 DK Co A/S: Competitive Position 2016
Handm Hennes and Mauritz A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 7 HandM Hennes and Mauritz A/S: Key Facts
Summary 8 HandM Hennes and Mauritz A/S: Operational Indicators
Retail Operations
Summary 9 HandM Hennes and Mauritz A/S: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 10 HandM Hennes and Mauritz A/S: Competitive Position 2016
Executive Summary
Apparel and Footwear Returns To Growth
the Popularity of Sportswear Is A Key Trend
Bestseller A/S Remains the Leading Player in Apparel and Footwear
Internet Retailing Increases at A Remarkable Pace
Marginal Decline Is Expected Over the Forecast Period
Key Trends and Developments
the Improving Economic Climate Boosts Sales in Apparel and Footwear
Sustainable Concepts Expand in 2016
Internet Retailing Continues To Drive Growth in Apparel and Footwear
Market Data
Table 27 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 28 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 33 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 11 Research Sources

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