The North American Car Rental Market

• Publication date: November 2012
• Report size: 115 pages

Synopsis The report provides market analysis, information and insights, including: • Historic and forecast tourist volumes covering the entire North American travel and tourism sector • The total, direct and indirect tourism output generated by each sector within the North America travel and tourism sector • Detailed historic and forecasted analysis of the North American car rental market covering market size, growth driv...

Synopsis
The report provides market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire North American travel and tourism sector
• The total, direct and indirect tourism output generated by each sector within the North America travel and tourism sector
• Detailed historic and forecasted analysis of the North American car rental market covering market size, growth drivers and key performance indicators
• Competitive landscape covering leading competitors and competitive strategy for the North American car rental market

Summary
The North American car rental market is going through a consolidation phase with the nine leading brands in the region held by four major companies. The level of competition in the market is extremely high with low profit margins. Prices remained stagnant primarily in the corporate car rental market, as a result of low growth which forced car rental companies to lower prices in order to retain corporate clients. While economic uncertainty is not as prominent as it is in Europe, the North American car rental market is still expected to witness slow growth due to a slow recovery in the airline industry, its key feeder market. Low profitability and slow demand growth in the market will force car rental companies to focus on reducing operational costs in order to compete on the basis of price. In order to reduce depreciation costs and vehicle funding requirements, companies will also focus on reducing the number of vehicles bought outside the repurchase program. Car sharing and the non-airport leisure segment will be the expected growth areas for car rental companies in the forecast period.

Scope
This report provides an extensive analysis related to tourism demands and flows in North America:
• It details historic values for the North American tourism sector for 2007–2011, along with forecast figures for 2012–2016
• It provides a comprehensive analysis of travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in North America
• It provides a comprehensive analysis of the car rental market with values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of the North American car rental market covering market size, growth drivers and key performance indicators
• The report includes data on the competitive landscape covering leading competitors and competitive strategy for the North American car rental market

Reasons To Buy
• Take strategic business decisions using historic and forecast market data related to the North American travel and tourism sector
• Understand the demand-side dynamics within the North American travel and tourism sector, along with key market trends and growth opportunities
• The report helps to understand the market size, growth opportunities, leading competitors and competitive strategy for the North American car rental market

Key Highlights
• The North American car rental market is going through a consolidation phase with the nine leading brands in the region held by four major companies. The level of competition in the market is extremely high with low profit margins.
• According to the United Nations World Tourism Organization (UNWTO), the North America region accounted for the largest number of inbound tourist arrivals in the Americas in 2011. The region accounted for a 10.3% share of the world’s international visitor arrivals and a 15.9% share of total inbound tourists to the Americas, yet registered nominal growth during the review period, from 107.8 million arrivals in 2007 to 116.9 million in 2011.
• The value of the car rental market declined from US$27.06 billion in 2008 to US$25.40 billion in 2009. However, the market has since then recovered as the value increased from US$25.4 billion in 2009 to US$26.77 billion in 2011.
• The North American car rental market is one of the most evolved car rental markets in the world. Since the countries in the region have large geographical areas and are also well connected by roads, car rental services are a logical option. The level of competition in the industry is high, although much of the market share is concentrated with four leading companies.

Road Passenger Transport Industry in North America

Table of Contents
1 Introduction
1.1 What is this Report About
1.2 Definitions
1.3 Methodology
2 Executive Summary
3 North America Tourism SWOT
3.1 Overview of the Car Rental in North America
3.2 Strengths
3.3 Weaknesses
3.4 Opportunities
3.5 Threats
4 Domestic Tourism in North America
4.1 Analysis of Domestic Tourism Flows
4.2 Domestic Tourism Markets in North America
5 Inbound Tourism to North America
5.1 Analysis of arrivals to North America
5.2 Inbound Tourism Flows
5.2.1 International arrivals by region of origin – Africa
5.2.2 International arrivals by region of origin – Asia-Pacific
5.2.3 International arrivals by region of origin – Europe
5.2.4 International arrivals by region of origin – Middle East
5.2.5 International arrivals by region of origin – South and Central America
5.3 Total Inbound Arrivals to North America
6 Outbound Tourism from North America
6.1 Analysis of Departures from North America
6.2 Outbound Tourism Flows
6.2.1 International departures to Africa
6.2.2 International departures to Asia-Pacific
6.2.3 International departures to Europe
6.2.4 International departures to the Middle East
6.2.5 International departures to South and Central America
6.3 Total Outbound Departures from North America
7 Car Rental in North America
7.1 Market value by customer type and rental location
7.2 Fleet size
7.3 Rental occasions
7.4 Rental days
7.5 Average rental length
7.6 Utilization rate
7.7 Average revenue per day
8 Porter’s Five Forces Analysis
8.1 Summary of the Competitive Position in the Car Rental Market in North America
8.2 Bargaining Power of Buyers
8.3 Bargaining Power of Suppliers
8.4 Barriers to Entry
8.5 Intensity of Rivalry
8.6 Threat of Substitution
9 Car Rental in the US
9.1 Key Trends and Issues
9.1.1 Key trends
9.1.2 Market size and forecast
9.1.3 Key locations
9.1.4 Growth drivers
9.2 Key Performance Indicators
9.2.1 Market value by customer type and rental location
9.2.2 Fleet size
9.2.3 Rental occasions
9.2.4 Rental days
9.2.5 Average rental length
9.2.6 Utilization rate
9.2.7 Average revenue per day
9.3 Competitive Landscape
9.3.1 Leading players
9.3.2 Brand presence in key locations
9.3.3 Competitive strategy
10 Car Rental in Canada
10.1 Key Trends and Issues
10.1.1 Key trends
10.1.2 Market size and forecast
10.1.3 Key locations
10.1.4 Growth drivers
10.2 Key Performance Indicators
10.2.1 Market value by customer type and rental location
10.2.2 Fleet size
10.2.3 Number of rental occasions
10.2.4 Number of rental days
10.2.5 Average rental length
10.2.6 Utilization rate
10.2.7 Average revenue per day
10.3 Competitive Landscape
10.3.1 Leading operators
10.3.2 Brand presence in key locations
10.3.3 Competitive strategy
11 Car Rental in Mexico
11.1 Key Trends and Issues
11.1.1 Key trends
11.1.2 Market size and forecast
11.1.3 Key locations
11.1.4 Growth drivers
11.2 Key Performance Indicators
11.2.1 Market value by customer type and rental location
11.2.2 Fleet size
11.2.3 Number of rental occasions
11.2.4 Number of rental days
11.2.5 Average rental length
11.2.6 Utilization rate
11.2.7 Average revenue per day
11.3 Competitive Landscape
11.3.1 Leading companies
11.3.2 Brand presence in key locations
11.3.3 Competitive strategy
12 Company Profile
12.1 Company Profile: Avis Budget Group
12.1.1 Avis Budget Group – company overview
12.1.2 Avis Budget Group – business description
12.1.3 Avis Budget Group – main brands
12.1.4 Avis Budget Group – history
12.1.5 Avis Budget Group – SWOT analysis
12.1.6 Avis Budget Group – Strengths
12.1.7 Avis Budget Group – weaknesses
12.1.8 Avis Budget Group – opportunities
12.1.9 Avis Budget Group – threats
12.1.10 Avis Budget Group – main competitors
12.1.11 Avis Budget Group – key employees
12.2 Company Profile: Dollar Thrifty Automotive Group
12.2.1 Dollar Thrifty Automotive Group – company overview
12.2.2 Dollar Thrifty Automotive Group – business description
12.2.3 Dollar Thrifty Automotive Group – main brands
12.2.4 Dollar Thrifty Automotive Group – history
12.2.5 Dollar Thrifty Automotive Group – SWOT analysis
12.2.6 Dollar Thrifty Automotive Group – strengths
12.2.7 Dollar Thrifty Automotive Group – weaknesses
12.2.8 Dollar Thrifty Automotive Group – opportunities
12.2.9 Dollar Thrifty Automotive Group – threats
12.2.10 Dollar Thrifty Automotive Group – main competitors
12.2.11 Dollar Thrifty Automotive Group – key employees
12.3 Company Profile: Discount Car & Truck Rentals Ltd
12.3.1 Discount Car & Truck Rentals Ltd – company overview
12.3.2 Discount Car & Truck Rentals Ltd – key competitors
12.3.3 Discount Car & Truck Rentals Ltd – key employees
12.4 Company Profile: Alltime Car Rental Corporation
12.4.1 Alltime Car Rental Corporation – company overview
12.4.2 Alltime Car Rental Corporation – key competitors
12.5 Company Profile: Budget Rent-A-Car BC Ltd
12.5.1 Budget Rent-A-Car BC Ltd – company overview
12.5.2 Budget Rent-A-Car BC Ltd – key competitors
12.5.3 Budget Rent-A-Car BC Ltd – key employees
12.6 Company Profile: RIZ Rent a Car and Truck Ltd
12.6.1 RIZ Rent a Car and Truck Ltd – company overview
12.6.2 RIZ Rent a Car and Truck Ltd – key competitors
12.7 Company Profile: Alquiladora de Vehiculos Automotores SA de C.V.
12.7.1 Alquiladora de Vehiculos Automotores SA de C.V. – company overview
12.7.2 Alquiladora de Vehiculos Automotores SA de C.V. – key competitors
12.7.3 Alquiladora de Vehiculos Automotores S.A de C.V. – key employees
12.8 Company Profile: Thrifty, Inc.
12.8.1 Thrifty, Inc. – company overview
12.8.2 Thrifty, Inc. – key competitors
12.9 Company Profile: Alamo Rent a Car Mexico
12.9.1 Alamo Rent a Car Mexico – company overview
12.9.2 Alamo Rent a Car Mexico – key competitors
12.1 Company Profile: Casanova Rent Volks, SA de C.V
12.10.1 Casanova Rent Volks, SA de C.V. – company overview
12.10.2 Casanova Rent Volks, SA de C.V. – key competitors
12.10.3 Casanova Rent Volks, SA de C.V. – key employees
13 Appendix
13.1 Contact Us
13.2 About Timetric
13.3 Disclaimer

List of Tables
Table 1: Travel and Tourism Industry Definitions
Table 2: North America – Domestic Tourism Markets (Million), 2007–2011
Table 3: North America – Domestic Tourism Markets (Million), 2011–2016
Table 4: North America – Receiving International Arrivals from Africa (Thousand), 2007–2011
Table 5: North America – Receiving International Arrivals from Africa (Thousand), 2011–2016
Table 6: North America – Receiving International Arrivals from Asia-Pacific (Thousand), 2007–2011
Table 7: North America – Receiving International Arrivals from Asia-Pacific (Thousand), 2011–2016
Table 8: North America – Receiving International Arrivals from Europe (Thousand), 2007–2011
Table 9: North America – Receiving International Arrivals from Europe (Thousand), 2011–2016
Table 10: North America – Receiving International Arrivals from Middle East (Thousand), 2007–2011
Table 11: North America – Receiving International Arrivals from Middle East (Thousand), 2011–2016
Table 12: North America – Receiving International Arrivals from South and Central America (Thousand), 2007–2011
Table 13: North America – Receiving International Arrivals from South and Central America (Thousand), 2011–2016
Table 14: North America – Total Inbound Arrivals (Million), 2007–2011
Table 15: North America – Total Inbound Arrivals (Million), 2011–2016
Table 16: North America – Tourists Departing to Africa (Thousand), 2007–2011
Table 17: North America – Tourists Departing to Africa (Thousand), 2011–2016
Table 18: North America – Tourists Departing to Asia-Pacific (Thousand), 2007–2011
Table 19: North America – Tourists Departing to Asia-Pacific (Thousand), 2011–2016
Table 20: North America – Tourists Departing to Europe (Thousand), 2007–2011
Table 21: North America – Tourists Departing to Europe (Thousand), 2011–2016
Table 22: North America – Tourists Departing to the Middle East (Thousand), 2007–2011
Table 23: North America – Tourists Departing to the Middle East (Thousand), 2011–2016
Table 24: North America – Tourists Departing to South and Central America (Thousand), 2007–2011
Table 25: North America – Tourists Departing to South and Central America (Thousand), 2011–2016
Table 26: North America – International Departures (Thousand), 2007–2011
Table 27: North America – International Departures (Thousand), 2007–2011
Table 28: North America – Car Rental Market Value by Customer Type and Rental Location (US$ Billion), 2007–2011
Table 29: North America – Car Rental Market Value by Customer Type and Rental Location (US$ Billion), 2011–2016
Table 30: North America – Car Rental Fleet Size (Actual), 2007–2011
Table 31: North America – Car Rental Fleet Size (Actual), 2011–2016
Table 32: North America – Car Rental, Rental Occasions (Million), 2007–2011
Table 33: North America – Car Rental, Rental Occasions (Million), 2011–2016
Table 34: North America – Car Rental, Rental Days (Million), 2007–2011
Table 35: North America – Car Rental, Rental Days (Million), 2011–2016
Table 36: North America – Car Rental, Average Rental Length (Days), 2007–2011
Table 37: North America – Car Rental, Average Rental Length (Days), 2011–2016
Table 38: North America – Car Rental, Market Utilization Rate (%), 2007–2011
Table 39: North America – Car Rental, Market Utilization Rate (%), 2011–2016
Table 40: North America – Car Rental Average Revenue per Day (US$), 2007–2011
Table 41: North America – Car Rental Average Revenue per Day (US$), 2011–2016
Table 42: The US – Car Rental Market Value by Customer Type and Rental Location (US$ Billion), 2007–2011
Table 43: The US – Car Rental Market Value by Customer Type and Rental Location (US$ Billion), 2011–2016
Table 44: The US – Car Rental Fleet Size (Actual), 2007–2011
Table 45: The US – Car Rental Fleet Size (Actual), 2011–2016
Table 46: The US – Car Rental, Rental Occasions (Million), 2007–2011
Table 47: The US – Car Rental, Rental Occasions (Million), 2011–2016
Table 48: The US – Car Rental, Rental Days (Million), 2007–2011
Table 49: The US – Car Rental, Rental Days (Million), 2011–2016
Table 50: The US – Car Rental, Average Rental Length (Days), 2007–2011
Table 51: The US – Car Rental, Average Rental Length (Days), 2011–2016
Table 52: The US – Car Rental, Market Utilization Rate (%), 2007–2011
Table 53: The US – Car Rental, Market Utilization Rate (%), 2011–2016
Table 54: The US – Car Rental Average Revenue per Day (US$), 2007–2011
Table 55: The US – Car Rental Average Revenue per Day (US$), 2011–2016
Table 56: Canada – Car Rental Market Value by Customer Type and Rental Location (CAD Million), 2007–2011
Table 57: Canada – Car Rental Market Value by Customer Type and Rental Location (CAD Million), 2011–2016
Table 58: Canada – Car Rental Fleet Size, 2007–2011
Table 59: Canada – Car Rental Fleet Size, 2011–2016
Table 60: Canada – Number of Rental Occasions (Million), 2007–2011
Table 61: Canada – Number of Rental Occasions (Million), 2011–2016
Table 62: Canada – Number of Rental Days (Million), 2007–2011
Table 63: Canada – Number of Rental Days (Million), 2011–2016
Table 64: Canada – Average Car Rental Length (Days), 2007–2011
Table 65: Canada – Average Car Rental Length (Days), 2011–2016
Table 66: Canada – Car Rental, Market Utilization Rate (%), 2007–2011
Table 67: Canada – Car Rental, Market Utilization Rate (%), 2011–2016
Table 68: Canada – Average Car Rental Revenue per Day (CAD), 2007–2011
Table 69: Canada – Average Car Rental Revenue per Day (CAD), 2011–2016
Table 70: Mexico – Car Rental Market Value by Customer Type and Rental Location (MXN Million), 2007–2011
Table 71: Mexico – Car Rental Market Value by Customer Type and Rental Location (MXN Million), 2011–2016
Table 72: Mexico – Car Rental Fleet Size (Actual), 2007–2011
Table 73: Mexico – Car Rental Fleet Size (Actual), 2011–2016
Table 74: Mexico – Car Rental, Number of Rental Occasions (Million), 2007–2011
Table 75: Mexico – Car Rental, Number of Rental Occasions (Million), 2011–2016
Table 76: Mexico – Car Rental, Number of Rental Days (Million), 2007–2011
Table 77: Mexico – Car Rental, Number of Rental Days (Million), 2011–2016
Table 78: Mexico – Car Rental, Average Rental Length (Days), 2007–2011
Table 79: Mexico – Car Rental, Average Rental Length (Days), 2011–2016
Table 80: Mexico – Car Rental, Market Utilization Rate (%), 2007–2011
Table 81: Mexico – Car Rental, Market Utilization Rate (%), 2011–2016
Table 82: Mexico – Car Rental Average Revenue per Day (MXN), 2007–2011
Table 83: Mexico – Car Rental Average Revenue per Day (MXN), 2011–2016
Table 84: Avis Budget Group, Key Facts
Table 85: Avis Budget Group, Main Brands
Table 86: Avis Budget Group, History
Table 87: Avis Budget Group, Key Employees
Table 88: Dollar Thrifty Automotive Group, Key Facts
Table 89: Dollar Thrifty Automotive Group, Main Brands
Table 90: Dollar Thrifty Automotive Group, History
Table 91: Dollar Thrifty Automotive Group, Key Employees
Table 92: Discount Car & Truck Rentals Ltd, Key Facts
Table 93: Discount Car & Truck Rentals Ltd, Key Employees
Table 94: Alltime Car Rental Corporation, Key Facts
Table 95: Budget Rent-A-Car BC Ltd, Key Facts
Table 96: Budget Rent-A-Car BC Ltd, Key Employees
Table 97: RIZ Rent a Car and Truck Ltd, Key Facts
Table 98: Alquiladora de Vehiculos Automotores SA de C.V., Key Facts
Table 99: Alquiladora de Vehiculos Automotores S.A de C.V., Key Employees
Table 100: Thrifty, Inc., Key Facts
Table 101: Alamo Rent a Car Mexico, Key Facts
Table 102: Casanova Rent Volks, SA de C.V., Key Facts
Table 103: Casanova Rent Volks, SA de C.V., Key Employees

List of Figures
Figure 1: SWOT Analysis of the Car Rental Market in North America
Figure 2: Top Domestic Tourism Markets (Million), 2007–2016
Figure 3: North America – Receiving International Arrivals from Africa (Thousand), 2007–2016
Figure 4: North America – Receiving International Arrivals from Asia-Pacific (Thousand), 2007–2016
Figure 5: North America – Receiving International Arrivals from Europe (Thousand), 2007–2016
Figure 6: North America – Receiving International Arrivals from the Middle East (Thousand), 2007–2016
Figure 7: North America – Receiving International Arrivals from South and Central America (Thousand), 2007–2016
Figure 8: North America – Receiving International Arrivals (Million), 2007–2016
Figure 9: North America – Tourists Departing to Africa (Thousand), 2007–2016
Figure 10: North America – Tourists Departing to Asia-Pacific (Thousand), 2007–2016
Figure 11: North America – Tourists Departing to Europe (Thousand), 2007–2016
Figure 12: North America – Tourists Departing to the Middle East (Thousand), 2007–2016
Figure 13: North America – Tourists Departing to South and Central America (Thousand), 2007–2016
Figure 14: North America – International Departures (Thousand), 2007–2016
Figure 15: North America – Car Rental Market Value by Customer Type and Rental Location (US$ Billion), 2007 and 2011
Figure 16: North America – Car Rental Fleet Size (Actual), 2007–2016
Figure 17: North America – Car Rental, Rental Occasions (Million), 2007–2016
Figure 18: North America – Car Rental, Number of Rental Days (Million), vs. Average Rental Length (Days) 2007–2016
Figure 19: North America – Car Rental, Market Utilization Rate (%), 2007–2016
Figure 20: North America – Car Rental Average Revenue per Day (US$), 2007–2016
Figure 21: North American Car Rental Market – Porter’s Five Forces Analysis
Figure 22: The US – Car Rental Market Value by Customer Type and Rental Location (US$ Billion), 2007 and 2011
Figure 23: The US – Car Rental Fleet Size (Actual), 2007–2016
Figure 24: The US – Car Rental, Rental Occasions (Million), 2007–2016
Figure 25: The US – Car Rental, Number of Rental Days (Million) vs. Average Rental Length (Days), 2007–2016
Figure 26: The US – Car Rental, Market Utilization Rate (%), 2007–2016
Figure 27: The US – Car Rental Average Revenue per Day (US$), 2007–2016
Figure 28: Canada – Market Value by Customer Type and Rental Location (CAD Million), 2007 and 2011
Figure 29: Canada – Car Rental Fleet Size, 2007–2016
Figure 30: Canada – Number of Rental Occasions (Million), 2007–2016
Figure 31: Canada – Number of Car Rental Days (Million) vs Average Rental Length (Days) 2007–2016
Figure 32: Canada – Car Rental, Market Utilization Rate (%), 2007–2016
Figure 33: Canada – Average Car Rental Revenue per Day (CAD), 2007–2016
Figure 34: Mexico – Market Value by Customer Type and Rental Location (MXN Million), 2007 and 2011
Figure 35: Mexico – Car Rental Fleet Size (Actual), 2007–2016
Figure 36: Mexico – Car Rental, Number of Rental Occasions (Million), 2007–2016
Figure 37: Mexico – Car Rental, Number of Rental Days (Million) vs. Average Rental Length (Days), 2007–2016
Figure 38: Mexico – Car Rental, Market Utilization Rate (%), 2007–2016
Figure 39: Mexico – Car Rental Average Revenue per Day (MXN), 2007–2016

Companies Mentioned
Avis Budget Group
Dollar Thrifty Automotive Group
Discount Car & Truck Rentals Ltd
Alltime Car Rental Corporation
Budget Rent-A-Car BC Ltd
RIZ Rent a Car and Truck Ltd
Alquiladora de Vehiculos Automotores SA de C.V.
Thrifty, Inc.
Alamo Rent a Car Mexico
Casanova Rent Volks, SA de C.V