Innovation in Beverage Packaging 2012

  • November 2012
  • -
  • Canadean Ltd
  • -
  • 76 pages

Product Synopsis
An overview of beverage packaging innovation in the context of the global markets for soft drinks, dairy drinks, beer, cider, wine, spirits and flavoured alcoholic beverages. It is divided into five sections covering an Introduction and Executive Summary, a Global Overview of the Beverage Market, Packaging Overview, Key Drivers of Packaging Innovation and Innovations by Packaging Type (highlighting innovation for each major beverage packaging material and type), and finally a section covering Future Innovation, including results of a packaging industry survey.

Introduction and Landscape
Why was the report written?
In an increasingly fast moving and competitive marketplace, innovation in packaging continues to play a key role in new product development and branding in the global beverage sector

What is the current market landscape and what is changing?
Beverage markets continue to become more competitive and sophisticated as manufacturers and marketers increasingly look to develop products to satisfy regional preferences, rather than adopting a 'one size fits all' approach. The industry is also addressing the specific needs of identified target segments based on a range of criteria including age, gender, lifestyle and purchasing power. Packaging innovation is required to meet the various and changing needs of all sections of the supply chain - from the manufacturer through to consumer - within an increasingly demanding regulatory environment.

What are the key drivers behind recent market changes?
Despite the fact that the majority of regional beverage markets within the studied Scope have experienced volume growth in 2012, consumers have remained cautious, with a Canadean survey revealing product price to be the most important factor affecting consumer choice over the last two years. As a result, the task of engaging consumers has become increasingly important in today's marketplace. Packaging is integral in capturing consumer interest. An increasing focus on consumer convenience has been evident over the past two years, with producers actively seeking consumer input into more suitable shapes, sizes and packaging designs. Producers have also sought to engage consumers directly with packaging, adding technology which will appeal to the senses and interactive elements such as augmented reality technology and QR coding to labels.

What makes this report unique and essential to read?
In addition to providing a market overview and an update on new beverage packaging technologies, developments and products, the report includes a section concerning future innovation in beverage packaging based on a dedicated industry survey carried out in October 2012. This is an essential read for anyone involved in beverage packaging, NPD and consumer insights

Key Features and Benefits
An overview of the global beverage market, by category and region

An assessment of packaging demand at a global and regional level within each of the core beverage categories (soft, beer, cider, wine, spirits, FABs, dairy)

Innovation drivers are identified

Highlighting innovation for each major beverage packaging material and type including new beverage packaging technologies, developments and products over the last two years

Future innovation in beverage packaging is examined, based on a dedicated industry survey carried out in October 2012.  In this survey a selection of key packaging industry experts were asked to identify any new beverage product launches which stood out for them in terms of innovation and provide feedback on factors such as visual impact, functionality, distribution benefits, cost reduction, environmental factors and pack shape.

Table Of Contents

Table of Contents
SECTION 1 INTRODUCTION AND EXECUTIVE SUMMARY 5
1.1 Introduction 5
1.2 Executive Summary 5
1.3 Pack Change Innovations 8
1.4 Innovation by Pack Material 9
SECTION 2 BEVERAGE MARKET OVERVIEW 11
2.1 Global consumption by category and region 11
2.1.1 Soft Drinks 11
2.1.2 Beer 13
2.1.3 Cider 15
2.1.4 Wine 16
2.1.5 Spirits 17
2.1.6 FABs 18
2.1.7 Dairy Drinks 19
2.2 Market drivers - Economic, Demographic and Consumer Trends 20
2.2.1 Economic Trends 20
2.2.2 Demographic Trends 20
2.2.3 Consumer Trends 20
SECTION 3 PACKAGING OVERVIEW 21
3.1 Soft Drinks 21
3.2 Beer 25
3.3 Cider 28
3.4 Wine 30
3.5 Spirits 32
3.6 FABs 34
3.7 Dairy Drinks 36
SECTION 4 PACKAGING INNOVATIONS 39
4.1 Innovation Drivers 39
4.1.1 Introduction 39
4.2 Metal Packaging 40
4.2.1 Overview 40
4.2.2 Light Weighting 42
4.2.3 Can Sizes and Shapes 43
4.2.4 Can Decoration 44
4.2.5 Other Developments 46
4.3 Plastic Packaging 47
4.3.1 Overview 47
4.3.2 Material Developments 49
4.3.3 Machinery Developments 50
4.3.4 Light Weighting 50
4.3.5 Shape 52
4.3.6 Other Plastic Developments 53
4.4 Glass Packaging 55
4.4.1 Overview 55
4.4.2 Light Weighting 56
4.4.3 Shape 56
4.4.4 Decoration 57
4.5 Board Packaging 58
4.5.1 Overview 58
4.5.2 Machinery Developments 60
4.5.3 Material Developments 60
4.5.4 Shape 60
4.5.5 Size 61
4.5.6 Other Developments 61
4.6 Pouches 63
4.6.1 Overview 63
4.6.2 Machinery Developments 64
4.6.3 Material Developments 64
4.6.4 Other Developments 65
4.7 Closures 66
4.7.1 Plastic Beverage Closures 66
4.7.2 Metal Beverage Closures By Type 70
4.7.3 Closures For Liquid Dairy Products 70
4.7.4 Closures For Wine 71
4.7.5 Closures For Spirits 72
4.7.6 Closures For FABs 73
SECTION 5 FUTURE INNOVATION 75
5.1 Packaging Survey 75
5.1.1 Innovations of the Past and Present 75
5.1.2 Future Outlook 78
RESEARCH METHODOLOGY 83
PRODUCT DEFINITIONS 90
PACKAGING DEFINITIONS 115
GLOSSARY 121

List of Tables

Table 1: Global Soft Drinks Consumption by Region, 2012
Table 2: Global Soft Drinks Consumption by Category, 2012
Table 3: Global Soft Drinks by Category for Selected Countries, 2012
Table 4: Global Soft Drinks Consumption by Category and Region, 2012
Table 5: Global Soft Drinks Consumption Trends, 2005-2012
Table 6: Global Beer Consumption by Region, 2012
Table 7: Regional Beer Consumption by Category, Specialty vs. Non Specialty, 2012
Table 8: Trends in Global Beer Consumption, Specialty vs. Non Specialty, 2005-2012
Table 9: Trends in Global Beer Consumption, Specialty Beers, 2005-2012
Table 10: Global Cider Consumption by Region, 2012
Table 11: Global Wine Consumption by Region, 2012
Table 12: Global Spirits Consumption by Region, 2012
Table 13: Global FABs Consumption by Region, 2012
Table 14: Global Dairy Drinks Consumption by Region, 2012
Table 15: Global Dairy Drinks Consumption by Category, 2012
Table 16: Global Dairy Drinks Consumption by Category and Region, 2012
Table 17: Global Soft Drinks Packaging by Pack Type, 2012
Table 18: Global Trends in Single Serve PET and Cans for Soft Drinks, 2005-2012
Table 19: Global Soft Drinks Packaging By Region, 2012
Table 20: Global Trends in Packaging of Soft Drinks, 2005- 2012
Table 21: Global Soft Drinks Packaging by Pack Type and Region, 2012
Table 22: Global Soft Drinks - Niche Packaging by Region- Pouches, 2012
Table 23: Global Beer Packaging by Pack Type, 2012
Table 24: Global Beer Packaging by Region, 2012
Table 25: Global Trends in Packaging for Beer, 2005- 2012
Table 26: Global Beer Packaging by Pack Type and Region, 2012
Table 27: Global Beer Packaging - Selected Countries, 2012
Table 28: Global Cider Packaging by Pack Type, 2012
Table 29: Global Trends in Packaging for Cider, 2005- 2012
Table 30: Global Cider Packaging By Region, 2012
Table 31: Global Wine Packaging By Pack Type, 2012
Table 32: Global Trends in Packaging of Wine, 2005- 2012
Table 33: Global Wine Packaging by Region, 2012
Table 34: Global Spirits Packaging By Pack Type, 2012
Table 35: Global Trends in Packaging of Spirits, 2005- 2012
Table 36: Global Spirits Packaging By Region, 2012
Table 37: Global FABs Packaging By Pack Type, 2012
Table 38: Global Trends in Packaging of FABs, 2005- 2012
Table 39: Global FABs Packaging By Region, 2012
Table 40: Global Dairy Drinks Packaging By Pack Type, 2012
Table 41: Global Dairy Drinks Packaging by Region, 2012
Table 42: Global Trends in Packaging for Dairy Drinks, 2005-2012
Table 43: Global Dairy Bottles by Pack Material, 2012
Table 44: Global Dairy Sachets by Pack Material, 2012
Table 45: Global Dairy Packaging By Region, 2012 - Pouches
Table 46: Global Dairy Packaging By Region, 2012 - Cups
Table 47: Global Trends in Metal Beverage Cans by Sector, 2005 -2012
Table 48: Global Trends in Metal Beverage Cans by Region, 2005-2012
Table 49: Global Trends in Soft Drink Cans Table 50: Global Trends in Plastic Bottles by Region, 2005-2012
Table 51: Global Trends in Plastic Bottles by Sector, 2005-2012
Table 52: Global Trends in PET Bottles For Soft Drinks - Multi-serve vs. Single Serve, 2005 - 2012
Table 53: Global Trends in Plastic Beverage Bottles by Polymer Type, 2005 -2012
Table 54: Global Trends in Glass Bottles by Sector, 2005-2012
Table 55: Global Trends in Glass Bottles by Region, 2005-2012
Table 56: Global Trends in Beverage Cartons by Sector, 2005 - 2012
Table 57: Global Trends in Beverage Cartons by Region, 2005 - 2012
Table 58: Global Trends in Beverage Cartons - Multi-serve v Single-Serve, 2005 - 2012
Table 59: Global Trends in Beverage Pouches by Sector, 2005 - 2012
Table 60: Global Trends in Beverage Pouches by Region, 2005 - 2012

List of Figures

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