China Digital TV Transmitter Market Report, 2012

• Publication date: October 2012
• Report size: 46 pages

The analog-to-digital TV signal conversion in different countries around the world reached its peak after 2009, so did the digital television network construction. The United States plans to complete the conversion by 2012, and switch off all analog TV signals by 2015; Canada has roundly adopted digital signals since 2011; Japan also basically completed the conversion in 2011; South Korea plans to achieve total digitization of TV signals before t...

The analog-to-digital TV signal conversion in different countries around the world reached its peak after 2009, so did the digital television network construction. The United States plans to complete the conversion by 2012, and switch off all analog TV signals by 2015; Canada has roundly adopted digital signals since 2011; Japan also basically completed the conversion in 2011; South Korea plans to achieve total digitization of TV signals before the end of 2012. The year 2012 is also the deadline for EU’s compulsory completion of digital TV signals.

China plans to shut down analog TV signals by 2015. However, many problems exist in the process of implementation. In China, the major force stimulating digital television market growth stems from the cable digital television market, with earlier commencement of digitization, mostly adopting European Standard DVB-C. Subject to the controversy on standard, the wireless television standard wasn’t unified as DMB-T/H (GB 20600-2006) until August 2006. With respect to mobile devices, T-MMB was adopted as the national standard on April 3, 2008, but denied by the State Administration of Radio, Film and Television (SARFT) which has been actively promoting CMMB (China Mobile Multimedia Broadcasting) network construction. With investment in digital TV transmitter reaching approximately RMB600 million in 2010 and not less than RMB800 million in 2011, CMMB has become the major player with respect to signal coverage and user group.

In China, digital terrestrial television network has become a supplement to cable TV network. In 2008, the SARFT allocated free frequency point resources, and applied for RMB2.5 billion to purchase and set up digital TV transmitters, planning to realize national coverage of terrestrial digital television within 3-5 years. But the actual progress has been slow, merely RMB500 million was spent as of early 2011. At the beginning of 2012, SARFT once again issued a development plan, to specify the year 2020 as the deadline for terrestrial television signal digital conversion, and plan to complete the construction of 2,474 major launching sites before February 2013.

In China, there are many digital TV transmitter enterprises, but the production is still concentrated in a few magnates. Tsinghua Tongfang, since absorbing the capacity of Beijing GigaMega Electronics Co., Ltd. and Anshan Broadcast & TV Equipment Group Corporation in early 21st century, has already become the country’s largest radio and television transmitting equipment manufacturer, accounting for about 30% of the domestic digital TV transmitter market in 2011. Besides, Dalian Toshiba Broadcasting Systems Co., Ltd. (a joint venture between Dalian Daxian and Toshiba), Beijing BBEF Science & Technology Co., Ltd. and Chengdu Chengguang TV Equipment Co., Ltd. are all key suppliers of digital TV transmitters in China. In addition, through CMMB network construction, many network equipment providers such as Fujian Sunnada Communication Co., Ltd. and Sunwave Communications Co., Ltd. with close relationship with mobile operators have successively entered the field of digital TV transmitter, aiming to compete with traditional equipment providers in low-power digital TV transmitters.

China Digital TV Transmitter Market Report, 2012 of ResearchInChina primarily covers the followings:

Overall demand (and forecast) for digital TV transmitters in China;
Digital TV network development in China;
Major digital TV transmitter products of Chinese digital TV network;
Development of major digital TV transmitter suppliers in China.

Online Broadcasting Industry in China

Contents
1. Introduction of Digital TV Transmitter
1.1 Profile
1.1.1 Definition
1.1.2 Product Characteristics
1.1.3 Key Equipment and Technical Indicators

2. Global Digital TV Transmitter Market
2.1 USA
2.2 Japan
2.3 Europe
2.4 Other Countries

3. China Digital TV Transmitter Market
3.1 Development Course
3.2 Market Scale Changes and Forecast
3.3 In-depth Market Analysis

4. Digital TV Transmitter Industrial Chain
4.1 Digital TV Market
4.2 CMMB
4.3 TV Media Industry

5. Key Players in China
5.1 Industrial Concentration Degree
5.2 Beijing Tongfang Gigamega Technology Co., Ltd.
5.2.1 Profile
5.2.2 Output
5.2.3 Technology Features
5.3 Beijing BBEF Electronics Group Co., Ltd.
5.3.1 Profile
5.3.2 Output
5.3.3 Technologies
5.4 Dalian Toshiba Broadcasting Systems Co., Ltd.
5.4.1 Profile
5.4.2 Output
5.4.3 Technology Features
5.5 Rohde & Schwarz China Co., Ltd.
5.5.1 Profile
5.5.2 Output
5.5.3 Technology Features
5.6 Shanghai Mingzhu Broadcasting TV Science & Technology Co., Ltd.
5.6.1 Profile
5.6.2 Output
5.6.3 Technology Features
5.7 Fujian Sunnada Communication Co., Ltd.
5.7.1 Profile
5.7.2 Output
5.8 Allwin Telecommunication Co., Ltd.
5.8.1 Profile
5.8.2 Output
5.9 Sunwave Communications Co., Ltd.
5.9.1 Profile
5.9.2 Output

6. Industrial Standards and Relevant Policies
6.1 Standards
6.2 Policies
6.2.1 Policies Regarding Digital TV Industry
6.2.2 Policies Regarding Digital TV Transmitter

Selected Charts
Distribution of Global Digital TV Standards
Output and Sales Volume of Digital TV Transmitter in China, 2008-2010
Number of Television Broadcasting Transmitting Stations in China, 2006-2011
China’s Demand for Digital TV Transmitters, 2012-2016
Digital TV Network Investment Structure
Forecast of Urban Terrestrial TV Network Configuration in China, 2015E
China’s TV Transmitter Distribution, 2007 & 2009
Distribution of TV Transmission Power in China, 2007 & 2009
Overview of Broadcasting TV Transmission Devices in China, 2007 & 2009
Number of Cable/Digital TV Subscribers in China, 2006-2011
Television Population Coverage, 2004-2011
CMMB Digital TV Transmitter Shipments, 2008-2010
China’s TV Channel Quantity and Telecast Time, 2004-2011
China’s Key TV Transmitter Producers and Their Products, 2009-2012
Financial Results of Beijing Tongfang Gigamega Technology, 2007-2010
Digital TV Business Revenue and Proportion of Beijing Tongfang Gigamega Technology, 2009-H1 2012
Financial Results of Beijing BBEF Electronics Group, 2007-2009
Financial Statement of Dalian Toshiba Broadcasting Systems, 2008-2009
Financial Statement of Shanghai Mingzhu Broadcasting TV Science & Technology, 2007-2009
Revenue Breakdown of Fujian Sunnada Communication by Products, 2007-2011
Radio & TV Equipment Revenue of Fujian Sunnada Communication, 2012-2014E
Revenue Breakdown of Allwin Telecommunication by Products, 2007-2011
Radio & TV Product Revenue of Allwin Telecommunication, 2012-2014E
Revenue Breakdown of Sunwave Communications by Products, 2007-2011
Radio & TV Equipment Revenue of Sunwave Communications, 2012-2014E