Global Motorcycles, Scooters and Mopeds Industry

• Publication date: November 2012
• Report size: 391 pages

This report analyzes the worldwide markets for Motorcycles, Scooters and Mopeds in Thousand Units by the following Product Segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The...

This report analyzes the worldwide markets for Motorcycles, Scooters and Mopeds in Thousand Units by the following Product Segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 105 companies including many key and niche players such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd., Lifan Industry (Group) Company, Ducati Motor Holding SpA, Harley-Davidson, Inc., Hero MotoCorp Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle & Scooter India (Private) Ltd., S&T Motors Co. Ltd., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie SA, and Yamaha Motor India Private Limited. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Motorcycle Industry in India

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definition and Scope of Study I-3
Review of Product Segments I-3
Motorcycles I-3
Scooters I-4
Mopeds I-4


II. EXECUTIVE SUMMARY

1. OVERVIEW II-1
Worldwide Two-Wheeler Industry Profile II-1
Quintessential Market Drivers II-1
Government Policies and Regulatory Environment II-1
Price and Credit Facilities II-2
Rising Income Levels and Urbanization II-2
Fuel-Efficiency II-2
Other Factors Driving 2-Wheeler Demand II-2
Impact of the 2007-2009 Recession on the Two- Wheeler
Industry in Retrospect II-3
Impact of the European Debt Crisis on the Domestic
Automotive Industry: A Review II-3
European Manufacturers Optimistic of All-Round Growth II-4
Outlook II-4
Developing Regions will Continue to Drive Market Prospects in
Short to Medium Term II-5
CIVETS - The New Hope II-5
Capacity Expansions - Order of the Day II-5
A Trend Towards Product Differentiation II-6
Dealer and Consumer Incentive Programs II-6
Environmental Considerations - Taking a Front Seat II-6
Expansion of Brand Equity Through Selective Licensing Agreements II-6
Price Competition Expected to Pick Up II-6
Motorcycle - A Versatile Machine II-6
Leading Motorcycle Manufacturers in the World (2010) - Ranked
by Popularity II-7
Parts & Accessories: Playing a Crucial Role in the Motorcycle
Industry II-7
Shift in Asia-Pacific Demand towards Light Motorcycles II-8
Baby Boomers Contributing to Significant Demand II-8
Electric Motorcycles Market Overview II-8
eBikes - Future Growth Prospects II-9
Electric Motorcycles Vis-à-Vis Standard Gasoline Motorcycles
/Scooters II-9
Strengths II-9
Weaknesses II-10
China Destroying Asia’s Competitiveness II-10
Scooters - Europe Dominates US II-11
Europe and US Scooters Market - Regulations Dictate Market
Demand II-11
‘Cycloscooters’ Penetrate the European Market II-11

2. COMPETITIVE ANALYSIS II-12
Industry Marked by Intense Competition II-12
Leading Players in the World Motorcycle Market II-12
Table 1: Leading Players in the Worldwide Motorcycle Market
(2011) - Percentage Breakdown of Revenue by Leading Players -
Honda, Yamaha, Harley-Davidson, Suzuki, Bajaj Auto and Others
(includes corresponding Graph/Chart) II-12
Heavy Motorcycle Segment II-12
Market Leaders Cruising Ahead II-13
Market Winning Strategies - An Overview II-13
Expansion of Product Range II-13
Focus on Manufacturing High-Quality Products II-13
Increased Marketing Efforts II-13
Emphasis on Modern Store Design and Display Techniques II-13
Importance of After-Sales Service II-13

3. GLOBAL MAJORS - A STRATEGIC INSIGHT II-14
Harley Davidson Inc. (US) II-14
Harley - SWOT Analysis II-14
HDI - Strategies and Problems II-14
Japanese Majors - A Strategy Comparison II-15

4. DISTRIBUTION DYNAMICS II-16
Promotional Activities II-16
Trade Shows II-16
Dealer Programs II-16
Special Fall/Winter Programs II-16
Regional Promotional Activities II-16

5. ENVIRONMENTAL CONCERNS II-17

6. PRODUCT PROFILE II-18
Motorcycles - A Way of Life & Attitude II-18
The Heavyweight Class: A Sumo Wrestler on the Road II-18
Standard Class II-18
Performance Class II-18
Touring II-18
Sport Touring II-19
Supersport II-19
Cruiser II-19
Custom II-20
The Non-Heavyweight Class II-20
Street Motorcycles II-20
Dirt Bikes II-20
Scooter: A Specially Designed Motorcycle II-20
Scooter - The Term Defined II-20
Facts at a Glance II-21
Differentiating Scooters From Mopeds II-22
The Difference Between Scooters and Motorcycles II-22
Scooter-The Advantage Factor II-23
Scooters - Ride Them Fast II-23
Scooters - A Historical Perspective II-23
Scope for New Concepts II-24
Mopeds: Losing their Prominence II-24
Differentiating Motorcycles, Scooters and Mopeds II-24
Two-Strokes and Four-Strokes II-25
Two-stroke Engine Vs. Four-stroke Engine II-25
Two Wheeler Category Definitions: By Style II-25
Electrifying Your Ride on Two-Wheels II-26

7. PRODUCT INTRODUCTIONS/INNOVATIONS II-27
Suzuki Unveils Suzuki Nex Scooter II-27
DSK Motowheels Rolls Out Hyosung GT 250R Motorcycle II-27
Zero Motorcycles Unveils Zero XU Electric Motorcycle II-27
Harley-Davidson® Custom Vehicle Operations™ Introduces
Breakout™ and Road King® Motorcycle Models II-27
Hero Motocorp Soft Launches Ignitor 125cc Motorcycle II-28
Suzuki Motor to Introduce BOULEVARD M109R and GSX1300R
Hayabusa Displacement Motorcycles II-28
Bajaj Auto Rolls Out Discover ST 125cc Motorcycle II-28
Suzuki Motorcycle India Unveils Hayate 112cc Motorcycle II-29
Dinli Metal Industrial Introduces 800cc Motorcycle II-29
Honda Motorcycle and Scooter India Unveils Dream Yuga 110cc
Motorcycle II-29
China Motor Introduces e-moving Young and e-moving Plus e-
scooters II-29
Honda Motor to Roll Out Nc700x 700cc Motorcycle II-29
Mahindra Two Wheelers Rolls Out Mahindra Rodeo RZ II-29
X-Treme Scooters Markets X-10 Mini Electric Scooter on
UrbanScooters.com Marketplace II-30
Honda Motorcycles India Introduces CBR1000 RR Fireblade
Sportsbike in India II-30
Harley Davidson Introduces FXDC Super Glide Custom and FXDB
Street Bob Bikes in India II-31
Hero MotoCorp to Launch Petrol-Electric Hybrid Scooter II-31
Triumph Motorcycles to Unveil New Bikes in India II-31
LML Rolls Out Select Scooter in Goa II-31
Suzuki Motorcycle India Unveils Swish 125 Automatic Scooter
and Hayate 110cc Motorcycle II-31
Royal Enfield Launches 500 cc Bikes in Philippines II-31
Bajaj Auto Introduces KTM 200 Duke Bike II-32
Yamaha Motors India Launches Two-Wheelers for Men and Women II-32
Honda Motor Company Launches Dream Yuga Motorcycle and
Revamped Dio Scooter II-32
Mahindra Group Introduces Mahindra Duro DZ II-32
Hero MotoCorp Introduces Passion X-Pro 110, Maestro 110
Scooter and Ignitor 125 II-32
Bayerische Motoren Werke Introduces 2012 BMW C 600 Sport Scooter II-32
Yamaha Motor to Unveil Yamaha Nouvo Scooter in India II-33
Yamaha Taiwan to Launch Light Electric Scooter II-33
Hero MotoCorp Introduces Hero Honda CBZ Xtreme II-33
Ducati Motor Holding Unveils Ducati 1199 Panigale II-33
Boxx Launches Two-Wheel Drive Electric Scooter II-34
Suzuki Motorcycle India Introduces Intruder M800 Cruiser Bike II-34
Honda Motorcycle & Scooter India Rolls Out CB Unicorn Dazzler
Bike II-34
Honda Motorcycle & Scooter India Unveils Dazzler Deluxe Model II-35
Evolve Motorcycles Introduces Three Electric Scooters II-35
Bayerische Motoren Werke to Roll Out New Bikes II-35
Honda Motor Company Launches 2012 Honda Integra II-35
Kwang Yang Motor Rolls Out New Downtown 300i Sports-Tourer
Scooter II-36
Yamaha Motor Company Unveils YZF R15 Version 2.0 II-36
Honda Motorcycle & Scooter India Introduces New Models of CBF
Stunner and Aviator II-36
Bajaj Auto Rolls Out Bajaj BM 150 Motorcycle II-36
Hero MotoCorp Unveils Impulse Bike and Maestro Scooter II-36
KTM Sport Motorcycle and Bajaj Auto to Introduce 200cc Duke Bike II-36
Lohia Motors to Roll Out LML Select Four Stroke Star 200 Scooter II-37
Bayerische Motoren Werke Launches New E-Scooter II-37
Sachs Bikes Launches Speedjet RS Sports Bike II-37
Piaggio to Introduce Vespa LX125 in India II-37
Kawasaki Motors Unveils Kawasaki Ninja 650R Bike in India II-38
Garware Motors and S&T Motors Introduce Hyosung GT650R and ST
7 Super Bikes in India II-38
Harley-Davidson India Rolls Out 2011 Forty- Eight Bike II-38
Bajaj Auto Introduces Discover 125 Motorcycle II-38
Hi-Bird Safari Group Unveils Electronic Scooters II-39
Peugeot Scooters Introduces e-Vivacity Scooter Equipped with
Saft Lithium-Ion Batteries II-39
Honda Motorcycle & Scooter India Launches CBR250R Bike in India II-39
TVS Motor to Re-Introduce Electric Scooters in India II-39
TVS Motor to Introduce TVS Apache RTR 180 ABS Bike II-40
Bayerische Motoren Werke Reveals BMW Concept e II-40

8. PRODUCT INTRODUCTIONS IN RECENT PAST - A PERSPECTIVE BUILDER II-41
BMW Division Rolls Out Concept C Maxi-Scooter II-41
Mahindra 2 Wheelers Introduces Mojo and Stallio Motorcycles II-41
Suzuki Motorcycle India Unveils Suzuki SlingShot in India II-41
Yamaha Motor Introduces Yamaha YBR125, Yamaha SZ-X and Yamaha
SZ Bikes II-42
Yamaha Motor Introduces EC-03 Electric Scooter II-42
Piaggio Launches MP3 Hybrid 300ie Scooter II-42
Econogo Rolls Out yogo Electric Scooter II-43
Hero Motocorp Launches Hero Honda Passion Pro/Plus Motorcycle II-43
Kawasaki Motors Launches 2010 Concours 14P Police Motorcycle II-43
Yamaha Motor Introduces Yamaha SZ-R and Yamaha FZ1 in India II-44
Mahindra & Mahindra to Launch Motorcycles in India II-44
India Yamaha Motor Introduces YBR 110 II-44
Yamaha India Unveils Yamaha R125 II-44
Suzuki Motorcycle India Unveils Suzuki SlingShot II-45
Bajaj Auto and KTM Unveil Duke 200 in India II-45
TVS Motor Introduces TVS Jive Motorcycle with Auto Clutch in
North India II-45
Bajaj Auto Unveils 2010 Edition of Platina 125 II-45
Peugeot Unveils Compact Kisbee Scooter II-46
BMW to Launch S1000RR in Road Trim II-46
Harley-Davidson Launches Sportster Iron 883 II-46
Piaggio Launches Vespa GTS 300 Super in the US II-46
M&M to Introduce Flyte and Nova II-47
Honda Introduces CB Twister II-47
LML Unveils Vespa Brand in India II-47
TVS Launches Scooty Streak II-47
Bajaj Auto Launches XCD 135 DTS-Si II-47
BMW Motorrad Launches Three New K-Series Models II-47
Bajaj Auto to Launch Gearless Sports Scooter II-48
Honda Introduces Wave 110i II-48
Honda Launches 2009 CRF450X II-48

9. RECENT INDUSTRY ACTIVITY II-49
Honda Motorcycle and Scooter India to Invest for Expansion II-49
US Highland Enters into Strategic Partnership with Rollox II-49
Kawasaki Heavy Industries Inks Cooperation Framework Agreement
with Loncin II-49
Polaris Industries and Eicher Motors Form Joint Venture II-49
VECTRIX Inks Distributor Agreement with Peirspeed II-50
YMKI Merges into YIMM II-50
AUDI Takes Over Ducati Motor from Investindustrial Group II-50
Accell Group Acquires Currie Technologies II-50
Hero Eco Acquires Ultra Motors II-50
Yamaha Motor and PT Yamaha Indonesia Motor Manufacturing to Merge II-51
Kinetic Motor and Kinetic Engineering to Merge II-51
Changan Automobile to Conclude Purchase of Jinan Qingqi
Motorcycle II-51
Zap Jonway Acquires Majority Stake in Zhejiang Jonway Automobile II-51
Mahindra and Mahindra and Yamaha to Form Joint Venture II-52
KSIDC Signs MoU with Parallel Group for Joint Venture II-52
Brammo Inks Strategic Partnership Agreement with SMRE and
Unveils New Motorcycle Models II-52
Brammo Unveils New Motorcycle Models II-52
Leo Motors and DAFRA Motos Ink Agreement to Develop Electric
Scooters in Brazil II-53
China Electric Forms Joint Venture with Yuen Foong Industrial II-53
Viper Motorcycle and AMV Motorcycles Sign Head of Agreement II-53
Mercedes Benz Enters into Partnership with Ducati II-53
Polaris Industries Takes Over Indian Motorcycles II-54
CEVA Logistics and Husqvarna Motorcycles Ink Contract II-54
Sparta Commercial Services Signs Lease Agreement with Township
of Bloomfield II-54
Hyosung Motors America Inks Agreement with J-Tech Corporation II-54

10. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER II-55
GAGC and Guangzhou Motorcycle Group Inks Acquisition Agreement
for Wuyang-Honda Motors II-55
Jinhao Motor Acquires JinHao Power Holdings II-55
Vmoto and Vectrix Sign Agreement to Manufacture Electric Scooters II-55
Honda Motors and Hero Honda Motors Ink MOU for Dissolution of
Motorcycle Joint Venture II-56
Viper Motorcycle and Ilmor Engineering Form Joint Venture II-56
Bajaj Auto Exceeds 100,000 Unit Sale for Pulsar 135 LS Bike II-56
Harley-Davidson to Establish Motorcycles Presence in India II-56
Suzuki Motor to Set-Up a US$26 Million Motorcycle Facility in
Philippines II-56
DAWOOD YAMAHA Changes Name to DYL II-57
Suzuki Motorcycles India to Expand Capacity II-57
Hero Motors and Bombardier Recreational Products Sign a MoU II-57
Naza and Piaggio to Ink Distribution Deal II-57
Honda to Seize the Production of Geared Scooters in India II-57
Piaggio and Canadian Scooter Terminate Distribution Agreement II-57
TVS Motor to Launch Motorcycle in Indonesia II-58
Piaggio and Moto Guzzi to Merge II-58
Harley-Davidson Acquires MV Agusta II-58
Performance Motorcycles Merges with Ducati Motor Holding II-58
Mahindra Takes Over 2-Wheeler Business of Kinetic Engineering II-58
M&M Takes Over Kinetic Motor II-58
M&M Acquires Engines Engineering S.r.l. II-59
Bajaj Auto Acquires Stake in KTM II-59
Suzuki Motor Acquires Remaining Stake in SMIPL II-59
AIG Buys Stake in Chongqing Lifan Industry Co. Ltd II-59
Hybrid Dynamics Takes Over Delaware American Motors II-59
Suzuki’s Indonesian Subsidiary to Change Name II-59
Honda and Oriental Holdings Establish JV II-60
Yamaha Signs Agreement with Mitsui II-60
Suzuki Extends Agreement with Intelligent Energy II-60
Yamaha Motor to Expand Capacity in India II-60
TVS Motors and Mahabharat Motors Sign MOU II-60
Kawasaki to Establish Motorcycle Plant in Brazil II-60
Yamaha Motor to Establish New Company with Toyota Tsusho II-60
Honda’s New Plant in Kumamoto Factory Commences Operation II-61
Suzuki Motor Cycle to Integrate R&D with Maruti Suzuki II-61

11. FOCUS ON SELECT GLOBAL PLAYERS II-62
Bajaj Auto Limited (India) II-62
BMW Group (Germany) II-62
China Jialing Industrial Co. Ltd. (China) II-62
Lifan Industry (Group) Company (China) II-62
Ducati Motor Holding SpA (Italy) II-63
Harley-Davidson, Inc. (US) II-63
Hero MotoCorp Limited (India) II-63
Honda Motor Co., Ltd (Japan) II-64
Honda Italia Industriale S.p.A. (Italy) II-64
Honda Motorcycle & Scooter India (Private) Ltd. (India) II-64
S&T Motors Co. Ltd. (South Korea) II-64
Kawasaki Heavy Industries Ltd. (Japan) II-65
Piaggio (Italy) II-65
Suzuki Motor Corporation (Japan) II-65
Triumph Motorcycle Limited (UK) II-66
Yamaha Motor (Japan) II-66
MBK Industrie SA (France) II-66
Yamaha Motor India Private Limited (India) II-66

12. GLOBAL MARKET PERSPECTIVE II-67
Table 2: World Recent Past, Current and Future Analysis for
Motorcycles, Scooters and Mopeds by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-67

Table 3: World Recent Past, Current and Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles, Scooters and Mopeds Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for Years
2010 through 2018 (includes corresponding Graph/Chart) II-68

Table 4: World Historic Review for Motorcycles, Scooters and
Mopeds by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-69

Table 5: World Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles, Scooters and Mopeds
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-70

Table 6: World 15-Year Perspective for Motorcycles, Scooters
and Mopeds by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2004, 2011 and
2018 (includes corresponding Graph/Chart) II-71

Table 7: World 15-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles, Scooters and Mopeds Markets for Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-72


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Trends III-1
Women Bikers on the Move III-1
Motorcycle Manufacturers Target Baby Boomers III-1
Tiny Motorcycles Making an Impact III-2
Design Modifications Boost the Motorbike Industry III-2
Heavyweight Motorcycles Dominate the Market III-2
Honda Dominates the US Scooter Market III-2
Growing Preference for Chinese Scooters in the US III-2
Growth Dampeners III-3
Market Statistics III-3
Motorcycles III-3
Table 8: US Motorcycles Market (2011): Percentage
Breakdown of New Motorcycle Sales by Category - Street,
Dirt, Scooter, and Dual (includes corresponding
Graph/Chart) III-3

Table 9: US Motorcycles Market (2011): Percentage
Breakdown of New Motorcycle Rider by Gender - Male, and
Female (includes corresponding Graph/Chart) III-3

Table 10: US Motorcycles Market (2011): Percentage
Breakdown of New Motorcycle Rider by Marital Status -
Married, Single (Never Married), Divorced, and Widowed
(includes corresponding Graph/Chart) III-4

Table 11: Leading Players in the US Motorcycles Market
(2011): Percentage Breakdown of Motorcycle Sales by
Leading Companies (includes corresponding Graph/Chart) III-4

Table 12: Leading Manufacturers of 651+cc Motorcycles in
North America (2011): Percentage Breakdown by Volume Sales
for Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, and
Others (includes corresponding Graph/Chart) III-4
Cruisers III-5
Cruising Ahead III-5
Table 13: US Cruiser Bike Market (2011): Percentage
Breakdown of Sales by Consumer Race - White, Hispanic,
Black, Asian and Others (includes corresponding
Graph/Chart) III-5

Table 14: Leading Players in the US Cruiser Motorcycle
Market (2011): Percentage Breakdown by Volume Sales for
Harley-Davidson, Honda, Yamaha and Others (includes
corresponding Graph/Chart) III-5
Generation Y Powers Dirtbike & Sport Bike Sales III-6
Table 15: Leading Players in the US Dirtbike Market
(2011): Percentage Breakdown by Volume Sales for Honda,
Yamaha, Kawasaki, and Others (includes corresponding
Graph/Chart) III-6

Table 16: US Sports Bike Market (2011): Percentage
Breakdown of Sales by Consumer Race - White, Black,
Hispanic, Asian and Others (includes corresponding
Graph/Chart) III-6

Table 17: Leading Players in the US Sportsbike Market
(2011): Percentage Breakdown by Volume Sales for Suzuki,
Kawasaki, Honda and Others (includes corresponding
Graph/Chart) III-6
Touring Motorcycles III-7
Table 18: Leading Players in the US Touring Motorcycle
Market (2011): Percentage Breakdown by Volume Sales for
Harley - Davidson, Honda, Kawasaki, and Others (includes
corresponding Graph/Chart) III-7
Consumer Profile - A Retrospective Review III-7
Table 19: Demographics of Motorcycle Customers in the US
(includes corresponding Graph/Chart) III-8
Focus on Major Players III-8
Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW III-8
Harley Davidson Inc. - A Review III-9
SWOT Analysis III-9
Business Strategies III-9
Focus on Core Strengths III-10
Strategic Corporate Developments III-10
Product Launches III-13
Key Players III-14
B.Market Analytics III-15
Table 20: US Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and
Scooters Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-15

Table 21: US Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); and Scooters Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-16

Table 22: US 15-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles (Below 250cc, 250cc-500cc and Above
500cc); and Scooters Markets for Years 2004, 2011 and 2018
(includes corresponding Graph/Chart) III-17

2. CANADA III-18
A.Market Analysis III-18
Current and Future Analysis III-18
Market Trends III-18
Demographics Having an Impact on the Industry III-18
Heavy Weight Motorbikes: Experiencing Increasing Demand III-18
Table 23: Canadian Market for Street Motorcycles (2011):
Percentage Share Breakdown by Engine Capacity - Below
250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above
(includes corresponding Graph/Chart) III-18
Product Launch III-19
B.Market Analytics III-20
Table 24: Canadian Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);
Scooters; and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) III-20

Table 25: Canadian Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-21

Table 26: Canadian 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-22

3. JAPAN III-23
A.Market Analysis III-23
Market Overview III-23
Deregulations Drive Market Growth III-23
Decline in Bike Production III-23
Current & Future Analysis III-23
Japanese Manufacturers Continue to Lead South East Asian
Markets III-24
Japan Needs to Be on Guard as Indian Companies Proffer
Competition III-24
Competitive Analysis III-24
Table 27: Leading Players in Japanese Motorcycle Market
(2011): Percentage Breakdown by Volume Sales for Yamaha,
Suzuki, Honda, Kawasaki, and Others (includes corresponding
Graph/Chart) III-24
Big Four in the Japanese Two-wheeler Market - A Strategic
Comparison III-25
Table 28: Japanese Motorcycles Market (2010): Percentage
Share Breakdown of Volume Production by Company - Honda,
Yamaha, Suzuki, Kawasaki, and Others (in Thousand Units)
(includes corresponding Graph/Chart) III-26
Key Japanese Players III-26
B.Market Analytics III-28
Table 29: Japanese Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and
Mopeds Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-28

Table 30: Japanese Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (51cc-125cc,
126cc-250cc and Above 251cc); and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-29

Table 31: Japanese 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (51cc-125cc,
126cc-250cc and Above 251cc); and Mopeds Markets for Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) III-30

4. EUROPE III-31
A.Market Analysis III-31
Current and Future Analysis III-31
Traffic Congestion to Drive Two-Wheeler Demand III-31
European Two-Wheeler Markets - Similar, Yet Different III-32
Motorcycles Market III-32
Table 32: Leading Manufacturers of 651+cc Motorcycles in
Europe (2011): Percentage Breakdown by Volume Sales for
BMW, Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson, and
Others (includes corresponding Graph/Chart) III-33
European Two-Wheeler Market: Historical Evolution III-33
Late 1990’s- A Brief Background III-33
B.Market Analytics III-34
Table 33: European Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Geographic Region -
France, Germany, Italy, UK, Spain, Belgium and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-34

Table 34: European Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles, Scooters and Mopeds Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-35

Table 35: European Historic Review for Motorcycles, Scooters
and Mopeds by Geographic Region - France, Germany, Italy,
UK, Spain, Belgium and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2004 through 2009 (includes corresponding Graph/Chart) III-36

Table 36: European Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles, Scooters and
Mopeds Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-37

Table 37: European 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Geographic Region - Percentage
Breakdown of Unit Sales for France, Germany, Italy, UK,
Spain, Belgium and Rest of Europe Markets for Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) III-38

Table 38: European 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds
Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) III-39

4a. FRANCE III-40
A.Market Analysis III-40
Market Overview III-40
Current and Future Analysis III-40
Table 39: French Motorcycle and Scooter Market (2011):
Percentage Market Share Breakdown of Leading Players-
Yamaha, Kawasaki, Suzuki, Honda, BMW and Others (includes
corresponding Graph/Chart) III-40
Product Launches III-40
Key French Player III-41
B.Market Analytics III-42
Table 40: French Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);
Scooters; and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) III-42

Table 41: French Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-43

Table 42: French 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-44

4b. GERMANY III-45
A.Market Analysis III-45
Current and Future Analysis III-45
High-Powered Motorcycles Enjoy Cult Status III-45
Motorcycles Become Popular Among Different Social Classes III-45
A Peek into the Past Scenario III-45
Table 43: German Motorcycle and Scooter Market (2011):
Percentage Market Share Breakdown of Leading Players -
Honda, Yamaha, BMW, Suzuki, Piaggio, Kawasaki,
Harley-Davidson and Others (includes corresponding
Graph/Chart) III-46
Product Launches III-46
BMW Group - A Key German Player III-47
B.Market Analytics III-48
Table 44: German Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);
Scooters; and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) III-48

Table 45: German Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-49

Table 46: German 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-50

4c. ITALY III-51
A.Market Analysis III-51
Current and Future Analysis III-51
Competitive Analysis III-51
Table 47: Italian Motorcycle and Scooter Market (2011):
Percentage Market Share Breakdown of Leading Players -
Honda, Piaggio, Kymco, Aprilia, BMW and Others (includes
corresponding Graph/Chart) III-51
Strategic Corporate Developments III-51
Product Launch III-52
Key Italian Players III-52
B.Market Analytics III-54
Table 48: Italian Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc, and
Above 750cc); Scooters; and Mopeds Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-54

Table 49: Italian Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 125cc,
126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; and
Mopeds Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-55

Table 50: Italian 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (Below 125cc,
126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; and
Mopeds Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) III-56

4d. THE UNITED KINGDOM III-57
A.Market Analysis III-57
Overview III-57
Current and Future Analysis III-57
Issues Affecting the Market III-57
Increasing Demand for Two-Wheeler Transport III-57
Demographics III-58
Two-Wheelers Replacing Cars III-58
End of Season Discounts III-58
Promotional Tactics in Two-Wheeler Market III-58
Triumph Motorcycle Limited- A Key UK Player III-60
B.Market Analytics III-61
Table 51: UK Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);
Scooters; and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) III-61

Table 52: UK Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-62

Table 53: UK 15-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles (Below 250cc, 250cc-500cc and Above
500cc); Scooters; and Mopeds Markets for Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-63

4e. SPAIN III-64
A.Market Analysis III-64
Current and Future Analysis III-64
B.Market Analytics III-64
Table 54: Spanish Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);
Scooters; and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) III-64

Table 55: Spanish Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-65

Table 56: Spanish 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-66

4f. BELGIUM III-67
A.Market Analysis III-67
Current and Future Analysis III-67
B.Market Analytics III-67
Table 57: Belgian Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles, Scooters and Mopeds Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) III-67

Table 58: Belgian Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles, Scooters and
Mopeds Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-68

Table 59: Belgian 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds
Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) III-69

4g. REST OF EUROPE III-70
A.Market Analysis III-70
Current and Future Analysis III-70
Austria III-70
The Netherlands III-70
Dutch Market Overview III-70
Slow Acceptance of New Trends III-70
Russia III-71
Market Size and Trends III-71
Switzerland III-71
Czech Republic III-71
Market Overview III-71
Key Player In Rest of Europe III-71
KTM-Sportmotorcycle AG (Austria) III-71
B.Market Analytics III-72
Table 60: Rest of Europe Recent Past, Current & Future
Analysis for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles (Below 250cc, 250cc-500cc and Above
500cc); Scooters; and Mopeds Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) III-72

Table 61: Rest of Europe Historic Review for Motorcycles,
Scooters and Mopeds by Product Segment - Motorcycles (Below
250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-73

Table 62: Rest of Europe 15-Year Perspective for
Motorcycles, Scooters and Mopeds by Product Segment -
Percentage Breakdown of Unit Sales for Motorcycles (Below
250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds
Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) III-74

5. ASIA-PACIFIC III-75
A.Market Analysis III-75
Overview III-75
Issues and Trends III-75
Asia-Pacific Region Continues to Drive Motorcycle Demand III-75
Intellectual Property Rights (IPR) - A Weak Link for China III-76
Environmental Trends III-76
Current and Future Analysis III-76
B.Market Analytics III-77
Table 63: Asia-Pacific Recent Past, Current & Future
Analysis for Motorcycles, Scooters ad Mopeds by Geographic
Region - China, India and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-77

Table 64: Asia-Pacific Recent Past, Current & Future
Analysis for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles, Scooters and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-78

Table 65: Asia-Pacific Historic Review for Motorcycles,
Scooters and Mopeds by Geographic Region - China, India and
Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-79

Table 66: Asia-Pacific Historic Review for Motorcycles,
Scooters and Mopeds by Product Segment - Motorcycles,
Scooters and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-80

Table 67: Asia-Pacific 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Geographic Region - Percentage
Breakdown of Unit Sales for China, India and Rest of
Asia-Pacific Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) III-81

Table 68: Asia-Pacific 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds
Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) III-82

5a. CHINA III-83
A.Market Analysis III-83
Market Overview III-83
Current & Future Analysis III-83
Chinese Two-Wheeler Industry - A Profile III-84
A Highly Fragmented Market III-84
Motorcycles - An Important Means of Transportation III-84
Electric Motorcycles Zooming in Popularity III-84
E-Bike Price Levels Make a Difference III-84
Strict Pollution Norms Drive Four-Stroke Dominance III-84
Regulatory Policies Encourage Exports III-85
Chinese Manufacturers Gain Foothold in the Global Market III-85
China to Focus on Increasing Export for Value Added Motorbikes III-85
Domestic Players Encounter Stiff Competition III-86
Trends in Retail Market III-86
Chinese Overseas Two-Wheeler Sector - Exports or Dumping? III-86
Price Undercutting - An Insight into Cost Structure III-86
Intellectual Property Rights (IPR) - A Weak Link III-86
It Pays to Develop Indigenous Design and Technology III-87
Trade Scenario III-87
A Positive Approach III-87
Government Policy III-87
Projects Where Investment is Restricted III-88
Areas Where Foreign Investment is Restricted III-88
Outlook for Foreign Trade III-88
Strategic Corporate Developments III-88
Key Chinese Players III-90
B.Market Analytics III-93
Table 69: Chinese Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);
Scooters; and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) III-93

Table 70: Chinese Historic Review for Motorcycles, Scooters
and Mopeds Markets by Product Segment - Motorcycles (Below
250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-94

Table 71: Chinese 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); Scooters; and Mopeds Markets
for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-95

5b. INDIA III-96
A.Market Analysis III-96
Current & Future Analysis III-96
Indian Two-Wheeler Industry - An Introduction III-96
A Bird’s Eye view III-96
Market Characteristics III-97
Table 72: Leading Players in the Indian Two-Wheeler Market
(2011): Percentage Breakdown by Company - Hero MotoCorp,
Bajaj, TVS, Japanese OEMs and Others (includes
corresponding Graph/Chart) III-98

Table 73: Indian Motorized Vehicles Market (2011):
Percentage Breakdown by Vehicle Type - Two Wheelers,
Passenger Vehicles, Three Wheelers, and CVs (includes
corresponding Graph/Chart) III-98
Two-Wheeler Market - Analysis by Product Segment III-98
Motorcycles - Cruising Ahead III-98
Table 74: Indian Market for Motorcycles (2011): Percentage
Breakdown by Product Segment - Economy, Executive, and
Premium (includes corresponding Graph/Chart) III-99

Table 75: Leading Players in Indian Motorcycles Market
(Economy Segment) for 2011: Percentage Breakdown by
Company - Hero Honda, Bajaj Auto, TVS Motors, and Others
(includes corresponding Graph/Chart) III-99

Table 76: Leading Players in Indian Motorcycles Market
(Executive Segment) for 2011: Percentage Breakdown by
Company - Bajaj Auto, HMSI, Hero MotoCorp, Yamaha, and
Others (includes corresponding Graph/Chart) III-99
Premium Segment III-100
New Offerings Rev up Motorcycle Market III-100
CT 100 Tops the Popularity Charts III-100
Competitive Analysis III-100
Domestic Market Scenario - Intensely Competitive III-101
The Future III-101
Scooters - Growing in Prominence III-101
Scooters Rise in Popularity III-101
Table 77: Leading Players in Indian Scooters Market
(2011): Percentage Breakdown by Company - HMSI, TVS
Motors, Hero MotoCorp, Mahindra 2 wheelers, and Others
(includes corresponding Graph/Chart) III-102

Table 78: Indian Motorcycle Market (2011): Percentage
Share Breakdown of Number of Units Produced by Leading
Players - Hero MotoC

Motorcycle in India

India Motorbike Sales, Units, % Chg Y-o-y

• $ 250
• Industry data
• February 2013

Yearly, From 2007 To 2016
By Business Monitor International
Source: SIAM/BMI calculation

• Industries : Motorcycle
• Countries : India

India Motorbike Sales, Units, Mn

• $ 250
• Industry data
• February 2013

Yearly, From 2006 To 2016
By Business Monitor International
Source: SIAM

• Industries : Motorcycle
• Countries : India

India Motorbike Production, Units, Mn

• $ 250
• Industry data
• January 2013

Yearly, From 2003 To 2016
By Business Monitor International
Source: BMI

• Industries : Motorcycle
• Countries : India

India Motorbike Production, Units

• $ 250
• Industry data
• January 2013

Yearly, From 2003 To 2016
By Business Monitor International
Source: BMI

• Industries : Motorcycle
• Countries : India

India Motorbike Production, Units, % Chg Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2004 To 2016
By Business Monitor International
Source: 0/BMI calculation

• Industries : Motorcycle
• Countries : India