1. Market Research
  2. > Home and Office Goods
  3. > Home Goods
  4. > Major Appliance Market Trends
  5. > Built-in appliances distribution and brand image in Italy

Built-in appliances distribution and brand image in Italy

  • November 2014
  • -
  • CSIL Milano
  • -
  • 126 pages

This report, yearly published, has reached its XX edition and analyzes the behaviour of the Italian buyers of built-in appliances taking into consideration:

  • the sales performance for kitchens and built-in appliances
  • purchasing criteria by major buyers of built-in appliances
  • development of brand-name image and customer satisfaction of major built-in appliances purchasers
. The study is based on 117 telephone interviews with kitchen furniture manufacturers, built-in appliances wholesalers and specialized appliances chains.

Distribution flows and purchases of built-in appliances are analyzed by customer type (kitchen furniture manufacturers, built-in appliances wholesalers). The report provides a detailed analysis by product type: sinks sales broken down by material, hobs, ovens, dishwashers, refrigerators sales broken down by type, hoods sales broken down by material and type.
All the products mentioned above are analyzed also by geographical area and by purchase range of built-in appliances.

The analysis of brand name-image covers 6 years and provides a ranking of the main quoted brands by product (refrigerators, hobs, ovens, dishwashers, hood, sinks) and by type of customer (kitchen furniture manufacturers, built-in appliances wholesalers).

The report also studies the development of the criteria used to select the suppliers of built-in appliances.

The results confirm that the two most important criteria are: Punctuality in delivering, After-sales technical assistance. Other criteria considered are: Brand and Product reliability, Prices, Wide range of products and models, Aesthetic qualities of the product/design and, Front staff professionalism. The Report shows also statements about 'best product in the market' and 'the product that still is not in the market'. Due to an overall weak market, the Report shows as the main buyers are becoming more and more 'demanding' from their suppliers of built-in appliances.

The opinions on the built-in appliances brands expressed by the interviewed companies are organized according to brand name, type of customer (kitchen furniture manufacturers, built-in appliances wholesalers), criteria used to select the suppliers of built-in appliances.

Covered brands: Aeg, Hotpoint-Ariston, Bosch, Candy, Electrolux-Rex, Franke, Foster, Indesit, Miele, Nardi, Samsung, Scholtès, Siemens, Smeg, Whirlpool.

Covered products: built-in appliances, kitchen furniture, refrigerators, cooking appliances (hobs, ovens), dishwashers, built-in microwaves, small built-in appliances, hoods and sinks.

On request, a list of 1000 Useful contacts (150 manufacturers of kitchen furniture, 150 wholesalers, 700 kitchen furniture retailers).

Table Of Contents

Built-in appliances distribution and brand image in Italy

Scope of the research and methodology
Scope of the research
Methodology
Composition of the interviewed companies sample
Representativeness of the interviewed companies sample
Activity trend
Sales of built-in appliances
Sales of kitchen furniture
Distribution flows and purchases by product
To whom sells the built-in appliances wholesaler
Relationship with the suppliers
Purchases by product type (sinks, hobs/ovens, dishwashers, refrigerators, hoods)
Built-in appliances brands and product type
Number of brands dealt with
Number of quoted brands by product type (refrigerators, hobs/ovens, dishwashers/washing machines, hoods, sinks)
Purchasing criteria
Criteria for the selection of built-in appliances suppliers
Opinions on built-in appliances brands
Summary of opinions
Opinions on the main characteristics of brands: commercial, service, product and promotion area
Overview of the opinions by:
- brand name
- type of customer (kitchen manufacturers, built-in electrical appliances wholesalers)
- customer size (large scale customers, small and medium-sized customers)
- geographical area (North, Center, South and Islands)
- customer size (large scale customers, small and medium-sized customers)
Annex 1: Questionnaire used in the survey
Annex 2: 1000 useful contacts (on request)


Companies Mentioned
Alpex, Arredo 3, , Boffi, Hotpoint-Ariston, Bergamin, Beko, Best, Blanco, Bosch, Candy, Cedi, Colombini, Delta Inox, EDI, EDIS, EL.GA, Elica, Faber, Falmec, Franke, Foster, Ikea, Indesit, Liebherr, Lube,Mainox, Miele, Mondo Convenienza, Nardi, Neff, Electrolux-Rex,Pacelli Trade, Poliform, Samsung, Scavolini, Scholtandegrave;s, Semeraro, Siemens, Smeg, Snaidero, Valcucine, Whirlpool

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Household Cooking Appliances Market Analysis By Product [Cooktops & Cooking Ranges (Gas, Electrical, Induction); Ovens (Conventional, Microwave, Combination); Specialized Appliances], By Region, And Segment Forecasts, 2014 - 2024

Household Cooking Appliances Market Analysis By Product [Cooktops & Cooking Ranges (Gas, Electrical, Induction); Ovens (Conventional, Microwave, Combination); Specialized Appliances], By Region, And Segment Forecasts, 2014 - 2024

  • $ 4950
  • Industry report
  • December 2016
  • by Grand View Research

The global household cooking appliances market size is anticipated to reach USD 116.82 billion by 2024, according to a new report by Grand View Research, Inc. A blend of numerous aspects such as increasing ...

Global Commercial Oven Market 2017-2021

Global Commercial Oven Market 2017-2021

  • $ 3500
  • Industry report
  • December 2016
  • by Infiniti Research Limited

About Commercial Ovens The global commercial oven market is segmented on the basis of product type into convection ovens, conveyor ovens, deck ovens and brick ovens. Convection ovens segment will dominate ...

Global Single Oven Electric Ranges Market Research Report 2016

Global Single Oven Electric Ranges Market Research Report 2016

  • $ 2850
  • Industry report
  • November 2016
  • by 9Dimen Research

2016 Global Single Oven Electric Ranges Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Single Oven Electric Ranges industry, focusing ...

Foresights: Smart Kitchens

September 2016 $ 495

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.