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Furniture distribution in Italy

  • June 2016
  • -
  • CSIL Milano
  • -
  • 37 pages

Among the Western European countries Italy is the fourth biggest market, providing about 11% of WE demand. Italy is a closed market, with imported home furniture satisfying only 18% of the domestic demand (Western Europe: about 50%). In recent years, the weight of Chinese imports has been decreasing in favour of Central Eastern and Western Europe suppliers. The peculiarity of the Italian furniture distribution system, compared to the other Western European countries is the largest share of sales made through small scale independent retailers, even though they continue to lose market share to the advantage of the specialist organized distribution.

This report on the home furniture retail industry in Italy includes:

  • Macroeconomic indicators with information on Italian economy;
  • Trend and value of home furniture consumption;
  • Analysis of home furniture imports by segment (upholstered furniture, non upholstered-seats, kitchen furniture, dining and living room furniture, bedroom furniture) and by country;
  • Home furniture sales by distribution channels and retail formats (Upholstery specialists, Kitchen specialists, Bedroom specialists, Large scale furniture specialists, Furniture discount stores, Specialists in RTA furniture/ Jeune Habitat, Equipement du Foyer, Furnishing and decoration specialists, Department stores, DIY);
  • Short profiles of 22 retailers including sales performances;

Also available on the European Union as a whole, Furniture distribution in Europe, which offers a comparative analysis of home furniture distribution in 13 European countries (Austria, Belgium-Luxembourg, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Kingdom, providing trends in home furniture consumption, distribution channels' market shares, retail formats, home furniture imports and short company profiles of leading retailers

Table Of Contents

Furniture distribution in Italy

THE FURNITURE DISTRIBUTION IN ITALY
Home furniture market and performance
- Home furniture consumption at retail price
- Home furniture imports
- Furniture prices
- Consumption by segments (Kitchen furniture, Upholstered furniture, Bedroom furniture, Furniture for dining and living rooms, Mattresses, Non-Upholstered seats)
Home furniture distribution channels
- Furniture distribution channels (furniture chains, franchises, buying groups; independent furniture retailers; non-specialist distributors (department stores, multi-stores, hypermarkets, DIY, mail order); direct sales and craftsmen)
Leading furniture retailers
Forecasts, demand determinants and market opportunities
Home furniture imports

Companies Mentioned
Bergamin, Divaniandamp;Divani, GranCasa, GruppoSME, Mercatone Uno, PoltroneSofandagrave; Italy, Ricci Casa

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