Bakery and cereals in Chile to 2012

Bakery and cereals in Chile to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Chile. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Bakery and cereals in Chile increased between 2002-2007, growing at an average annual rate of 3.3%.

The leading company in the market in 2007 was Empresas Carozzi S.A . The second-largest player was Grupo Bimbo S.A. de C.V. with Nestle S.A. in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Bakery and cereals markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002–2007 27
Value Analysis, 2007–2012 29
Value Analysis, US$ 2002–2007 32
Value Analysis, US$ 2007–2012 33
Volume Analysis, 2002–2007 35
Volume Analysis, 2007–2012 37
Company and Brand Share Analysis 41
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
Empresas Carozzi SA 54
Grupo Bimbo S.A. de C.V. 56
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 58
Value Analysis, 2002–2007 58
Value Analysis, 2007–2012 59
Value Analysis, US$ 2002–2007 61
Value Analysis, US$ 2007–2012 61
Volume Analysis, 2002–2007 63
Volume Analysis, 2007–2012 64
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 75
Value Analysis, 2002–2007 75
Value Analysis, 2007–2012 76
Value Analysis, US$ 2002–2007 78
Value Analysis, US$ 2007–2012 78
Volume Analysis, 2002–2007 80
Volume Analysis, 2007–2012 81
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 92
Value Analysis, 2002–2007 92
Value Analysis, 2007–2012 93
Value Analysis, US$ 2002–2007 95
Value Analysis, US$ 2007–2012 95
Volume Analysis, 2002–2007 97
Volume Analysis, 2007–2012 98
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 109
Value Analysis, 2002–2007 109
Value Analysis, 2007–2012 111
Value Analysis, US$ 2002–2007 114
Value Analysis, US$ 2007–2012 115
Volume Analysis, 2002–2007 117
Volume Analysis, 2007–2012 119
Company and Brand Share Analysis 123
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 134
Value Analysis, 2002–2007 134
Value Analysis, 2007–2012 135
Value Analysis, US$ 2002–2007 137
Value Analysis, US$ 2007–2012 138
Volume Analysis, 2002–2007 140
Volume Analysis, 2007–2012 141
Company and Brand Share Analysis 144
Distribution Analysis 147
Expenditure & consumption per capita 149
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 152
Value Analysis, 2002–2007 152
Value Analysis, 2007–2012 153
Value Analysis, US$ 2002–2007 155
Value Analysis, US$ 2007–2012 155
Volume Analysis, 2002–2007 157
Volume Analysis, 2007–2012 158
Company and Brand Share Analysis 161
Distribution Analysis 164
Expenditure & consumption per capita 166
Chapter 11 COUNTRY COMPARISON 169
Value 169
Volume 174
Market Share 179
Chapter 12 NEW PRODUCT DEVELOPMENT 180
Product launches over time 180
Recent product launches 182
Chapter 13 CHILE SOCIOECONOMIC PROFILE 183
Country Overview 183
Key Facts 184
Political Overview 186
Chile Economic Overview 187
Chapter 14 CHILE MACROECONOMIC PROFILE 188
Macroeconomic Indicators 188
Chapter 15 RESEARCH METHODOLOGY 193
Methodology overview 193
Secondary research 194
Market modeling 195
Primary research 196
Data finalization 197
Ongoing research 197
Chapter 16 APPENDIX 198
Future readings 198
How to contact experts in your industry 198
Disclaimer 198

LIST OF FIGURES
Figure 1: Chile bakery and cereals value & value forecast, 2002-2012 (CLP m, nominal prices) 31
Figure 2: Chile bakery and cereals category growth comparison, by value, 2002-2012 34
Figure 3: Chile bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 39
Figure 4: Chile bakery and cereals category growth comparison, by volume, 2002-2012 40
Figure 5: Chile bakery and cereals company share, by value, 2006-2007 (%) 43
Figure 6: Chile bakery and cereals distribution channels, by value, 2006-2007(%) 47
Figure 7: Chile bread & rolls value & value forecast, 2002-2012 (CLP m, nominal prices) 60
Figure 8: Chile bread & rolls category growth comparison, by value, 2002-2012 62
Figure 9: Chile bread & rolls volume & volume forecast, 2002-2012 (Kg m) 65
Figure 10: Chile bread & rolls category growth comparison, by volume, 2002-2012 66
Figure 11: Chile bread & rolls company share, by value, 2006-2007 (%) 68
Figure 12: Chile bread & rolls distribution channels, by value, 2006-2007(%) 71
Figure 13: Chile breakfast cereals value & value forecast, 2002-2012 (CLP m, nominal prices) 77
Figure 14: Chile breakfast cereals category growth comparison, by value, 2002-2012 79
Figure 15: Chile breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 82
Figure 16: Chile breakfast cereals category growth comparison, by volume, 2002-2012 83
Figure 17: Chile breakfast cereals company share, by value, 2006-2007 (%) 85
Figure 18: Chile breakfast cereals distribution channels, by value, 2006-2007(%) 88
Figure 19: Chile cakes & pastries value & value forecast, 2002-2012 (CLP m, nominal prices) 94
Figure 20: Chile cakes & pastries category growth comparison, by value, 2002-2012 96
Figure 21: Chile cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 99
Figure 22: Chile cakes & pastries category growth comparison, by volume, 2002-2012 100
Figure 23: Chile cakes & pastries company share, by value, 2006-2007 (%) 102
Figure 24: Chile cakes & pastries distribution channels, by value, 2006-2007(%) 105
Figure 25: Chile cookies (sweet biscuits) value & value forecast, 2002-2012 (CLP m, nominal prices) 113
Figure 26: Chile cookies (sweet biscuits) category growth comparison, by value, 2002-2012 116
Figure 27: Chile cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 121
Figure 28: Chile cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 122
Figure 29: Chile cookies (sweet biscuits) company share, by value, 2006-2007 (%) 124
Figure 30: Chile cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 127
Figure 31: Chile crackers (savory biscuits) value & value forecast, 2002-2012 (CLP m, nominal prices) 136
Figure 32: Chile crackers (savory biscuits) category growth comparison, by value, 2002-2012 139
Figure 33: Chile crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 142
Figure 34: Chile crackers (savory biscuits) category growth comparison, by volume, 2002-2012 143
Figure 35: Chile crackers (savory biscuits) company share, by value, 2006-2007 (%) 145
Figure 36: Chile crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 148
Figure 37: Chile morning goods value & value forecast, 2002-2012 (CLP m, nominal prices) 154
Figure 38: Chile morning goods category growth comparison, by value, 2002-2012 156
Figure 39: Chile morning goods volume & volume forecast, 2002-2012 (Kg m) 159
Figure 40: Chile morning goods category growth comparison, by volume, 2002-2012 160
Figure 41: Chile morning goods company share, by value, 2006-2007 (%) 162
Figure 42: Chile morning goods distribution channels, by value, 2006-2007(%) 165
Figure 43: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 170
Figure 44: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 173
Figure 45: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 175
Figure 46: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 178
Figure 47: Map of Chile 185
Figure 48: Annual data review process 194

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Chile bakery and cereals value, 2002–2007 (CLP m, nominal prices) 28
Table 4: Chile bakery and cereals value forecast, 2007–2012 (CLP m, nominal prices) 30
Table 5: Chile bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: Chile bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: Chile bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: Chile bakery and cereals volume forecast, 2007–2012 (Kg m) 38
Table 9: Chile bakery and cereals brand share, by value, 2006–2007 (%) 41
Table 10: Chile bakery and cereals value, by brand 2006–2007 (CLP m nominal prices) 42
Table 11: Chile bakery and cereals company share by value, 2006–2007 (%) 44
Table 12: Chile bakery and cereals value, by company, 2006–2007 (CLP m nominal prices) 45
Table 13: Chile bakery and cereals distribution channels, by value, 2006–2007 (%) 46
Table 14: Chile bakery and cereals value, by distribution channel, 2006–2007 (CLP m nominal prices) 46
Table 15: Chile bakery and cereals expenditure per capita, 2002–2007 (CLP, nominal prices) 48
Table 16: Chile bakery and cereals forecast expenditure per capita, 2007–2012 (CLP, nominal prices) 49
Table 17: Chile bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 50
Table 18: Chile bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 51
Table 19: Chile bakery and cereals consumption per capita, 2002–2007 (Kg) 52
Table 20: Chile bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 53
Table 21: Empresas Carozzi SA Key Facts 54
Table 22: Grupo Bimbo S.A. de C.V. Key Facts 56
Table 23: Chile bread & rolls value, 2002–2007 (CLP m, nominal prices) 58
Table 24: Chile bread & rolls value forecast, 2007–2012 (CLP m, nominal prices) 59
Table 25: Chile bread & rolls value, 2002–2007 (US$ m nominal prices) 61
Table 26: Chile bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 61
Table 27: Chile bread & rolls volume, 2002–2007 (Kg m) 63
Table 28: Chile bread & rolls volume forecast, 2007–2012 (Kg m) 64
Table 29: Chile bread & rolls brand share, by value, 2006–2007 (%) 67
Table 30: Chile bread & rolls value, by brand 2006–2007 (CLP m nominal prices) 67
Table 31: Chile bread & rolls company share by value, 2006–2007 (%) 69
Table 32: Chile bread & rolls value, by company, 2006–2007 (CLP m nominal prices) 69
Table 33: Chile bread & rolls distribution channels, by value, 2006–2007 (%) 70
Table 34: Chile bread & rolls value, by distribution channel, 2006–2007 (CLP m nominal prices) 70
Table 35: Chile bread & rolls expenditure per capita, 2002–2007 (CLP, nominal prices) 72
Table 36: Chile bread & rolls forecast expenditure per capita, 2007–2012 (CLP, nominal prices) 72
Table 37: Chile bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 73
Table 38: Chile bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 73
Table 39: Chile bread & rolls consumption per capita, 2002–2007 (Kg) 74
Table 40: Chile bread & rolls forecast consumption per capita, 2007–2012 (Kg) 74
Table 41: Chile breakfast cereals value, 2002–2007 (CLP m, nominal prices) 75
Table 42: Chile breakfast cereals value forecast, 2007–2012 (CLP m, nominal prices) 76
Table 43: Chile breakfast cereals value, 2002–2007 (US$ m nominal prices) 78
Table 44: Chile breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 78
Table 45: Chile breakfast cereals volume, 2002–2007 (Kg m) 80
Table 46: Chile breakfast cereals volume forecast, 2007–2012 (Kg m) 81
Table 47: Chile breakfast cereals brand share, by value, 2006–2007 (%) 84
Table 48: Chile breakfast cereals value, by brand 2006–2007 (CLP m nominal prices) 84
Table 49: Chile breakfast cereals company share by value, 2006–2007 (%) 86
Table 50: Chile breakfast cereals value, by company, 2006–2007 (CLP m nominal prices) 86
Table 51: Chile breakfast cereals distribution channels, by value, 2006–2007 (%) 87
Table 52: Chile breakfast cereals value, by distribution channel, 2006–2007 (CLP m nominal prices) 87
Table 53: Chile breakfast cereals expenditure per capita, 2002–2007 (CLP, nominal prices) 89
Table 54: Chile breakfast cereals forecast expenditure per capita, 2007–2012 (CLP, nominal prices) 89
Table 55: Chile breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 90
Table 56: Chile breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 90
Table 57: Chile breakfast cereals consumption per capita, 2002–2007 (Kg) 91
Table 58: Chile breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 91
Table 59: Chile cakes & pastries value, 2002–2007 (CLP m, nominal prices) 92
Table 60: Chile cakes & pastries value forecast, 2007–2012 (CLP m, nominal prices) 93
Table 61: Chile cakes & pastries value, 2002–2007 (US$ m nominal prices) 95
Table 62: Chile cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 95
Table 63: Chile cakes & pastries volume, 2002–2007 (Kg m) 97
Table 64: Chile cakes & pastries volume forecast, 2007–2012 (Kg m) 98
Table 65: Chile cakes & pastries brand share, by value, 2006–2007 (%) 101
Table 66: Chile cakes & pastries value, by brand 2006–2007 (CLP m nominal prices) 101
Table 67: Chile cakes & pastries company share by value, 2006–2007 (%) 103
Table 68: Chile cakes & pastries value, by company, 2006–2007 (CLP m nominal prices) 103
Table 69: Chile cakes & pastries distribution channels, by value, 2006–2007 (%) 104
Table 70: Chile cakes & pastries value, by distribution channel, 2006–2007 (CLP m nominal prices) 104
Table 71: Chile cakes & pastries expenditure per capita, 2002–2007 (CLP, nominal prices) 106
Table 72: Chile cakes & pastries forecast expenditure per capita, 2007–2012 (CLP, nominal prices) 106
Table 73: Chile cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 107
Table 74: Chile cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 107
Table 75: Chile cakes & pastries consumption per capita, 2002–2007 (Kg) 108
Table 76: Chile cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 108
Table 77: Chile cookies (sweet biscuits) value, 2002–2007 (CLP m, nominal prices) 110
Table 78: Chile cookies (sweet biscuits) value forecast, 2007–2012 (CLP m, nominal prices) 112
Table 79: Chile cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 114
Table 80: Chile cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 115
Table 81: Chile cookies (sweet biscuits) volume, 2002–2007 (Kg m) 118
Table 82: Chile cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 120
Table 83: Chile cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 123
Table 84: Chile cookies (sweet biscuits) value, by brand 2006–2007 (CLP m nominal prices) 123
Table 85: Chile cookies (sweet biscuits) company share by value, 2006–2007 (%) 125
Table 86: Chile cookies (sweet biscuits) value, by company, 2006–2007 (CLP m nominal prices) 125
Table 87: Chile cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 126
Table 88: Chile cookies (sweet biscuits) value, by distribution channel, 2006–2007 (CLP m nominal prices) 126
Table 89: Chile cookies (sweet biscuits) expenditure per capita, 2002–2007 (CLP, nominal prices) 128
Table 90: Chile cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (CLP, nominal prices) 129
Table 91: Chile cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 130
Table 92: Chile cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 131
Table 93: Chile cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 132
Table 94: Chile cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 133
Table 95: Chile crackers (savory biscuits) value, 2002–2007 (CLP m, nominal prices) 134
Table 96: Chile crackers (savory biscuits) value forecast, 2007–2012 (CLP m, nominal prices) 135
Table 97: Chile crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 137
Table 98: Chile crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 138
Table 99: Chile crackers (savory biscuits) volume, 2002–2007 (Kg m) 140
Table 100: Chile crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 141
Table 101: Chile crackers (savory biscuits) brand share, by value, 2006–2007 (%) 144
Table 102: Chile crackers (savory biscuits) value, by brand 2006–2007 (CLP m nominal prices) 144
Table 103: Chile crackers (savory biscuits) company share by value, 2006–2007 (%) 146
Table 104: Chile crackers (savory biscuits) value, by company, 2006–2007 (CLP m nominal prices) 146
Table 105: Chile crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 147
Table 106: Chile crackers (savory biscuits) value, by distribution channel, 2006–2007 (CLP m nominal prices) 147
Table 107: Chile crackers (savory biscuits) expenditure per capita, 2002–2007 (CLP, nominal prices) 149
Table 108: Chile crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (CLP, nominal prices) 149
Table 109: Chile crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 150
Table 110: Chile crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 150
Table 111: Chile crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 151
Table 112: Chile crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 151
Table 113: Chile morning goods value, 2002–2007 (CLP m, nominal prices) 152
Table 114: Chile morning goods value forecast, 2007–2012 (CLP m, nominal prices) 153
Table 115: Chile morning goods value, 2002–2007 (US$ m nominal prices) 155
Table 116: Chile morning goods value forecast, 2007–2012 (US$ m nominal prices) 155
Table 117: Chile morning goods volume, 2002–2007 (Kg m) 157
Table 118: Chile morning goods volume forecast, 2007–2012 (Kg m) 158
Table 119: Chile morning goods brand share, by value, 2006–2007 (%) 161
Table 120: Chile morning goods value, by brand 2006–2007 (CLP m nominal prices) 161
Table 121: Chile morning goods company share by value, 2006–2007 (%) 163
Table 122: Chile morning goods value, by company, 2006–2007 (CLP m nominal prices) 163
Table 123: Chile morning goods distribution channels, by value, 2006–2007 (%) 164
Table 124: Chile morning goods value, by distribution channel, 2006–2007 (CLP m nominal prices) 164
Table 125: Chile morning goods expenditure per capita, 2002–2007 (CLP, nominal prices) 166
Table 126: Chile morning goods forecast expenditure per capita, 2007–2012 (CLP, nominal prices) 166
Table 127: Chile morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 167
Table 128: Chile morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 167
Table 129: Chile morning goods consumption per capita, 2002–2007 (Kg) 168
Table 130: Chile morning goods forecast consumption per capita, 2007–2012 (Kg) 168
Table 131: Global bakery and cereals market value, 2007 169
Table 132: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 172
Table 133: Global bakery and cereals market volume, 2007 174
Table 134: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 177
Table 135: Leading players - Top 5 countries 179
Table 136: Chile bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 180
Table 137: Chile bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 181
Table 138: Chile bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 181
Table 139: Chile bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 182
Table 140: Chile bakery and cereals new product launches (reports) - Recent 5 launches 182
Table 141: Chile Key Facts 184
Table 142: Chile population, by age group, 2002-2007 (millions) 188
Table 143: Chile population forecast, by age group, 2007-2012 (millions) 189
Table 144: Chile population, by gender, 2002-2007 (millions) 189
Table 145: Chile population forecast, by gender, 2007-2012 (millions) 190
Table 146: Chile nominal GDP, 2002-2007 (ChP bn, 2000 prices) 190
Table 147: Chile nominal GDP forecast, 2007-2012 (ChP bn, 2000 prices) 190
Table 148: Chile real GDP, 2002-2007 (ChP bn, nominal prices) 191
Table 149: Chile real GDP forecast, 2007-2012 (ChP bn, nominal prices) 191
Table 150: Chile real GDP, 2002-2007 (US$ bn, 2000 prices) 191
Table 151: Chile real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 192
Table 152: Chile consumer price index, 2002-2007 (2003=100) 192
Table 153: Chile consumer price index, 2007-2012 (2003=100) 192