TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002–2007 27
Value Analysis, 2007–2012 29
Value Analysis, US$ 2002–2007 32
Value Analysis, US$ 2007–2012 33
Volume Analysis, 2002–2007 35
Volume Analysis, 2007–2012 37
Company and Brand Share Analysis 39
Distribution Analysis 44
Expenditure & consumption per capita 46
Chapter 4 LEADING COMPANY PROFILES 52
Groupe Danone 52
Campbell Soup Company 54
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 56
Value Analysis, 2002–2007 56
Value Analysis, 2007–2012 57
Value Analysis, US$ 2002–2007 59
Value Analysis, US$ 2007–2012 59
Volume Analysis, 2002–2007 61
Volume Analysis, 2007–2012 62
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 72
Value Analysis, 2002–2007 72
Value Analysis, 2007–2012 73
Value Analysis, US$ 2002–2007 75
Value Analysis, US$ 2007–2012 75
Volume Analysis, 2002–2007 77
Volume Analysis, 2007–2012 78
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 88
Value Analysis, 2002–2007 88
Value Analysis, 2007–2012 89
Value Analysis, US$ 2002–2007 91
Value Analysis, US$ 2007–2012 91
Volume Analysis, 2002–2007 93
Volume Analysis, 2007–2012 94
Company and Brand Share Analysis 96
Distribution Analysis 99
Expenditure & consumption per capita 101
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 104
Value Analysis, 2002–2007 104
Value Analysis, 2007–2012 106
Value Analysis, US$ 2002–2007 109
Value Analysis, US$ 2007–2012 110
Volume Analysis, 2002–2007 112
Volume Analysis, 2007–2012 114
Company and Brand Share Analysis 118
Distribution Analysis 121
Expenditure & consumption per capita 123
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 129
Value Analysis, 2002–2007 129
Value Analysis, 2007–2012 130
Value Analysis, US$ 2002–2007 132
Value Analysis, US$ 2007–2012 133
Volume Analysis, 2002–2007 135
Volume Analysis, 2007–2012 136
Company and Brand Share Analysis 138
Distribution Analysis 141
Expenditure & consumption per capita 143
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 146
Value Analysis, 2002–2007 146
Value Analysis, 2007–2012 147
Value Analysis, US$ 2002–2007 149
Value Analysis, US$ 2007–2012 149
Volume Analysis, 2002–2007 151
Volume Analysis, 2007–2012 152
Company and Brand Share Analysis 154
Distribution Analysis 157
Expenditure & consumption per capita 159
Chapter 11 COUNTRY COMPARISON 162
Value 162
Volume 167
Market Share 172
Chapter 12 NEW PRODUCT DEVELOPMENT 173
Product launches over time 173
Recent product launches 175
Chapter 13 NEW ZEALAND SOCIOECONOMIC PROFILE 176
Country Overview 176
Key Facts 177
Political Overview 179
New Zealand Economic Overview 180
Chapter 14 NEW ZEALAND MACROECONOMIC PROFILE 181
Macroeconomic Indicators 181
Chapter 15 RESEARCH METHODOLOGY 186
Methodology overview 186
Secondary research 187
Market modeling 188
Primary research 189
Data finalization 190
Ongoing research 190
Chapter 16 APPENDIX 191
Future readings 191
How to contact experts in your industry 191
Disclaimer 191
LIST OF FIGURES
Figure 1: New Zealand bakery and cereals value & value forecast, 2002-2012 (NZD m, nominal prices) 31
Figure 2: New Zealand bakery and cereals category growth comparison, by value, 2002-2012 34
Figure 3: New Zealand bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 38
Figure 4: New Zealand bakery and cereals category growth comparison, by volume, 2002-2012 38
Figure 5: New Zealand bakery and cereals company share, by value, 2006-2007 (%) 41
Figure 6: New Zealand bakery and cereals distribution channels, by value, 2006-2007(%) 45
Figure 7: New Zealand bread & rolls value & value forecast, 2002-2012 (NZD m, nominal prices) 58
Figure 8: New Zealand bread & rolls category growth comparison, by value, 2002-2012 60
Figure 9: New Zealand bread & rolls volume & volume forecast, 2002-2012 (Kg m) 63
Figure 10: New Zealand bread & rolls category growth comparison, by volume, 2002-2012 63
Figure 11: New Zealand bread & rolls company share, by value, 2006-2007 (%) 65
Figure 12: New Zealand bread & rolls distribution channels, by value, 2006-2007(%) 68
Figure 13: New Zealand breakfast cereals value & value forecast, 2002-2012 (NZD m, nominal prices) 74
Figure 14: New Zealand breakfast cereals category growth comparison, by value, 2002-2012 76
Figure 15: New Zealand breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 79
Figure 16: New Zealand breakfast cereals category growth comparison, by volume, 2002-2012 79
Figure 17: New Zealand breakfast cereals company share, by value, 2006-2007 (%) 81
Figure 18: New Zealand breakfast cereals distribution channels, by value, 2006-2007(%) 84
Figure 19: New Zealand cakes & pastries value & value forecast, 2002-2012 (NZD m, nominal prices) 90
Figure 20: New Zealand cakes & pastries category growth comparison, by value, 2002-2012 92
Figure 21: New Zealand cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 95
Figure 22: New Zealand cakes & pastries category growth comparison, by volume, 2002-2012 95
Figure 23: New Zealand cakes & pastries company share, by value, 2006-2007 (%) 97
Figure 24: New Zealand cakes & pastries distribution channels, by value, 2006-2007(%) 100
Figure 25: New Zealand cookies (sweet biscuits) value & value forecast, 2002-2012 (NZD m, nominal prices) 108
Figure 26: New Zealand cookies (sweet biscuits) category growth comparison, by value, 2002-2012 111
Figure 27: New Zealand cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 116
Figure 28: New Zealand cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 117
Figure 29: New Zealand cookies (sweet biscuits) company share, by value, 2006-2007 (%) 119
Figure 30: New Zealand cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 122
Figure 31: New Zealand crackers (savory biscuits) value & value forecast, 2002-2012 (NZD m, nominal prices) 131
Figure 32: New Zealand crackers (savory biscuits) category growth comparison, by value, 2002-2012 134
Figure 33: New Zealand crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 137
Figure 34: New Zealand crackers (savory biscuits) category growth comparison, by volume, 2002-2012 137
Figure 35: New Zealand crackers (savory biscuits) company share, by value, 2006-2007 (%) 139
Figure 36: New Zealand crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 142
Figure 37: New Zealand morning goods value & value forecast, 2002-2012 (NZD m, nominal prices) 148
Figure 38: New Zealand morning goods category growth comparison, by value, 2002-2012 150
Figure 39: New Zealand morning goods volume & volume forecast, 2002-2012 (Kg m) 153
Figure 40: New Zealand morning goods category growth comparison, by volume, 2002-2012 153
Figure 41: New Zealand morning goods company share, by value, 2006-2007 (%) 155
Figure 42: New Zealand morning goods distribution channels, by value, 2006-2007(%) 158
Figure 43: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 163
Figure 44: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 166
Figure 45: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 168
Figure 46: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 171
Figure 47: Map of New Zealand 178
Figure 48: Annual data review process 187
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: New Zealand bakery and cereals value, 2002–2007 (NZD m, nominal prices) 28
Table 4: New Zealand bakery and cereals value forecast, 2007–2012 (NZD m, nominal prices) 30
Table 5: New Zealand bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: New Zealand bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: New Zealand bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: New Zealand bakery and cereals volume forecast, 2007–2012 (Kg m) 37
Table 9: New Zealand bakery and cereals brand share, by value, 2006–2007 (%) 39
Table 10: New Zealand bakery and cereals value, by brand 2006–2007 (NZD m nominal prices) 40
Table 11: New Zealand bakery and cereals company share by value, 2006–2007 (%) 42
Table 12: New Zealand bakery and cereals value, by company, 2006–2007 (NZD m nominal prices) 43
Table 13: New Zealand bakery and cereals distribution channels, by value, 2006–2007 (%) 44
Table 14: New Zealand bakery and cereals value, by distribution channel, 2006–2007 (NZD m nominal prices) 44
Table 15: New Zealand bakery and cereals expenditure per capita, 2002–2007 (NZD, nominal prices) 46
Table 16: New Zealand bakery and cereals forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 47
Table 17: New Zealand bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 48
Table 18: New Zealand bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 49
Table 19: New Zealand bakery and cereals consumption per capita, 2002–2007 (Kg) 50
Table 20: New Zealand bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 51
Table 21: Groupe Danone Key Facts 52
Table 22: Campbell Soup Company Key Facts 54
Table 23: New Zealand bread & rolls value, 2002–2007 (NZD m, nominal prices) 56
Table 24: New Zealand bread & rolls value forecast, 2007–2012 (NZD m, nominal prices) 57
Table 25: New Zealand bread & rolls value, 2002–2007 (US$ m nominal prices) 59
Table 26: New Zealand bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 59
Table 27: New Zealand bread & rolls volume, 2002–2007 (Kg m) 61
Table 28: New Zealand bread & rolls volume forecast, 2007–2012 (Kg m) 62
Table 29: New Zealand bread & rolls brand share, by value, 2006–2007 (%) 64
Table 30: New Zealand bread & rolls value, by brand 2006–2007 (NZD m nominal prices) 64
Table 31: New Zealand bread & rolls company share by value, 2006–2007 (%) 66
Table 32: New Zealand bread & rolls value, by company, 2006–2007 (NZD m nominal prices) 66
Table 33: New Zealand bread & rolls distribution channels, by value, 2006–2007 (%) 67
Table 34: New Zealand bread & rolls value, by distribution channel, 2006–2007 (NZD m nominal prices) 67
Table 35: New Zealand bread & rolls expenditure per capita, 2002–2007 (NZD, nominal prices) 69
Table 36: New Zealand bread & rolls forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 69
Table 37: New Zealand bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 70
Table 38: New Zealand bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 70
Table 39: New Zealand bread & rolls consumption per capita, 2002–2007 (Kg) 71
Table 40: New Zealand bread & rolls forecast consumption per capita, 2007–2012 (Kg) 71
Table 41: New Zealand breakfast cereals value, 2002–2007 (NZD m, nominal prices) 72
Table 42: New Zealand breakfast cereals value forecast, 2007–2012 (NZD m, nominal prices) 73
Table 43: New Zealand breakfast cereals value, 2002–2007 (US$ m nominal prices) 75
Table 44: New Zealand breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 75
Table 45: New Zealand breakfast cereals volume, 2002–2007 (Kg m) 77
Table 46: New Zealand breakfast cereals volume forecast, 2007–2012 (Kg m) 78
Table 47: New Zealand breakfast cereals brand share, by value, 2006–2007 (%) 80
Table 48: New Zealand breakfast cereals value, by brand 2006–2007 (NZD m nominal prices) 80
Table 49: New Zealand breakfast cereals company share by value, 2006–2007 (%) 82
Table 50: New Zealand breakfast cereals value, by company, 2006–2007 (NZD m nominal prices) 82
Table 51: New Zealand breakfast cereals distribution channels, by value, 2006–2007 (%) 83
Table 52: New Zealand breakfast cereals value, by distribution channel, 2006–2007 (NZD m nominal prices) 83
Table 53: New Zealand breakfast cereals expenditure per capita, 2002–2007 (NZD, nominal prices) 85
Table 54: New Zealand breakfast cereals forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 85
Table 55: New Zealand breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 86
Table 56: New Zealand breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 86
Table 57: New Zealand breakfast cereals consumption per capita, 2002–2007 (Kg) 87
Table 58: New Zealand breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 87
Table 59: New Zealand cakes & pastries value, 2002–2007 (NZD m, nominal prices) 88
Table 60: New Zealand cakes & pastries value forecast, 2007–2012 (NZD m, nominal prices) 89
Table 61: New Zealand cakes & pastries value, 2002–2007 (US$ m nominal prices) 91
Table 62: New Zealand cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 91
Table 63: New Zealand cakes & pastries volume, 2002–2007 (Kg m) 93
Table 64: New Zealand cakes & pastries volume forecast, 2007–2012 (Kg m) 94
Table 65: New Zealand cakes & pastries brand share, by value, 2006–2007 (%) 96
Table 66: New Zealand cakes & pastries value, by brand 2006–2007 (NZD m nominal prices) 96
Table 67: New Zealand cakes & pastries company share by value, 2006–2007 (%) 98
Table 68: New Zealand cakes & pastries value, by company, 2006–2007 (NZD m nominal prices) 98
Table 69: New Zealand cakes & pastries distribution channels, by value, 2006–2007 (%) 99
Table 70: New Zealand cakes & pastries value, by distribution channel, 2006–2007 (NZD m nominal prices) 99
Table 71: New Zealand cakes & pastries expenditure per capita, 2002–2007 (NZD, nominal prices) 101
Table 72: New Zealand cakes & pastries forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 101
Table 73: New Zealand cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 102
Table 74: New Zealand cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 102
Table 75: New Zealand cakes & pastries consumption per capita, 2002–2007 (Kg) 103
Table 76: New Zealand cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 103
Table 77: New Zealand cookies (sweet biscuits) value, 2002–2007 (NZD m, nominal prices) 105
Table 78: New Zealand cookies (sweet biscuits) value forecast, 2007–2012 (NZD m, nominal prices) 107
Table 79: New Zealand cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 109
Table 80: New Zealand cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 110
Table 81: New Zealand cookies (sweet biscuits) volume, 2002–2007 (Kg m) 113
Table 82: New Zealand cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 115
Table 83: New Zealand cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 118
Table 84: New Zealand cookies (sweet biscuits) value, by brand 2006–2007 (NZD m nominal prices) 118
Table 85: New Zealand cookies (sweet biscuits) company share by value, 2006–2007 (%) 120
Table 86: New Zealand cookies (sweet biscuits) value, by company, 2006–2007 (NZD m nominal prices) 120
Table 87: New Zealand cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 121
Table 88: New Zealand cookies (sweet biscuits) value, by distribution channel, 2006–2007 (NZD m nominal prices) 121
Table 89: New Zealand cookies (sweet biscuits) expenditure per capita, 2002–2007 (NZD, nominal prices) 123
Table 90: New Zealand cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 124
Table 91: New Zealand cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 125
Table 92: New Zealand cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 126
Table 93: New Zealand cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 127
Table 94: New Zealand cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 128
Table 95: New Zealand crackers (savory biscuits) value, 2002–2007 (NZD m, nominal prices) 129
Table 96: New Zealand crackers (savory biscuits) value forecast, 2007–2012 (NZD m, nominal prices) 130
Table 97: New Zealand crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 132
Table 98: New Zealand crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 133
Table 99: New Zealand crackers (savory biscuits) volume, 2002–2007 (Kg m) 135
Table 100: New Zealand crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 136
Table 101: New Zealand crackers (savory biscuits) brand share, by value, 2006–2007 (%) 138
Table 102: New Zealand crackers (savory biscuits) value, by brand 2006–2007 (NZD m nominal prices) 138
Table 103: New Zealand crackers (savory biscuits) company share by value, 2006–2007 (%) 139
Table 104: New Zealand crackers (savory biscuits) value, by company, 2006–2007 (NZD m nominal prices) 140
Table 105: New Zealand crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 141
Table 106: New Zealand crackers (savory biscuits) value, by distribution channel, 2006–2007 (NZD m nominal prices) 141
Table 107: New Zealand crackers (savory biscuits) expenditure per capita, 2002–2007 (NZD, nominal prices) 143
Table 108: New Zealand crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 143
Table 109: New Zealand crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 144
Table 110: New Zealand crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 144
Table 111: New Zealand crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 145
Table 112: New Zealand crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 145
Table 113: New Zealand morning goods value, 2002–2007 (NZD m, nominal prices) 146
Table 114: New Zealand morning goods value forecast, 2007–2012 (NZD m, nominal prices) 147
Table 115: New Zealand morning goods value, 2002–2007 (US$ m nominal prices) 149
Table 116: New Zealand morning goods value forecast, 2007–2012 (US$ m nominal prices) 149
Table 117: New Zealand morning goods volume, 2002–2007 (Kg m) 151
Table 118: New Zealand morning goods volume forecast, 2007–2012 (Kg m) 152
Table 119: New Zealand morning goods brand share, by value, 2006–2007 (%) 154
Table 120: New Zealand morning goods value, by brand 2006–2007 (NZD m nominal prices) 154
Table 121: New Zealand morning goods company share by value, 2006–2007 (%) 156
Table 122: New Zealand morning goods value, by company, 2006–2007 (NZD m nominal prices) 156
Table 123: New Zealand morning goods distribution channels, by value, 2006–2007 (%) 157
Table 124: New Zealand morning goods value, by distribution channel, 2006–2007 (NZD m nominal prices) 157
Table 125: New Zealand morning goods expenditure per capita, 2002–2007 (NZD, nominal prices) 159
Table 126: New Zealand morning goods forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 159
Table 127: New Zealand morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 160
Table 128: New Zealand morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 160
Table 129: New Zealand morning goods consumption per capita, 2002–2007 (Kg) 161
Table 130: New Zealand morning goods forecast consumption per capita, 2007–2012 (Kg) 161
Table 131: Global bakery and cereals market value, 2007 162
Table 132: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 165
Table 133: Global bakery and cereals market volume, 2007 167
Table 134: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 170
Table 135: Leading players - Top 5 countries 172
Table 136: New Zealand bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 173
Table 137: New Zealand bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 174
Table 138: New Zealand bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 174
Table 139: New Zealand bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 175
Table 140: New Zealand bakery and cereals new product launches (reports) - Recent 5 launches 175
Table 141: New Zealand Key Facts 177
Table 142: New Zealand population, by age group, 2002-2007 (millions) 181
Table 143: New Zealand population forecast, by age group, 2007-2012 (millions) 182
Table 144: New Zealand population, by gender, 2002-2007 (millions) 182
Table 145: New Zealand population forecast, by gender, 2007-2012 (millions) 183
Table 146: New Zealand real GDP, 2002-2007 (NZD bn, 2000 prices) 183
Table 147: New Zealand real GDP forecast, 2007-2012 (NZD bn, 2000 prices) 183
Table 148: New Zealand nominal GDP, 2002-2007 (NZD bn, nominal prices) 184
Table 149: New Zealand nominal GDP forecast, 2007-2012 (NZD bn, nominal prices) 184
Table 150: New Zealand real GDP, 2002-2007 (US$ bn, 2000 prices) 184
Table 151: New Zealand real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 185
Table 152: New Zealand consumer price index, 2002-2007 (2003=100) 185
Table 153: New Zealand consumer price index, 2007-2012 (2003=100) 185