Bakery and cereals in the Philippines to 2012

Bakery and cereals in the Philippines to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Bakery and cereals in the Philippines. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Bakery and cereals in the Philippines increased between 2002-2007, growing at an average annual rate of 3.2%.

The leading company in the market in 2007 was Golden Bakery. The second-largest player was Kraft Foods, Inc. with United Biscuits Finance plc in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Bakery and cereals markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002–2007 27
Value Analysis, 2007–2012 29
Value Analysis, US$ 2002–2007 32
Value Analysis, US$ 2007–2012 33
Volume Analysis, 2002–2007 35
Volume Analysis, 2007–2012 37
Company and Brand Share Analysis 39
Distribution Analysis 43
Expenditure & consumption per capita 45
Chapter 4 LEADING COMPANY PROFILES 51
Kraft Foods, Inc. 51
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 53
Value Analysis, 2002–2007 53
Value Analysis, 2007–2012 54
Value Analysis, US$ 2002–2007 56
Value Analysis, US$ 2007–2012 56
Volume Analysis, 2002–2007 58
Volume Analysis, 2007–2012 59
Company and Brand Share Analysis 61
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 69
Value Analysis, 2002–2007 69
Value Analysis, 2007–2012 70
Value Analysis, US$ 2002–2007 72
Value Analysis, US$ 2007–2012 72
Volume Analysis, 2002–2007 74
Volume Analysis, 2007–2012 75
Company and Brand Share Analysis 77
Distribution Analysis 80
Expenditure & consumption per capita 82
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 85
Value Analysis, 2002–2007 85
Value Analysis, 2007–2012 86
Value Analysis, US$ 2002–2007 88
Value Analysis, US$ 2007–2012 88
Volume Analysis, 2002–2007 90
Volume Analysis, 2007–2012 91
Company and Brand Share Analysis 93
Distribution Analysis 95
Expenditure & consumption per capita 97
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 100
Value Analysis, 2002–2007 100
Value Analysis, 2007–2012 102
Value Analysis, US$ 2002–2007 105
Value Analysis, US$ 2007–2012 106
Volume Analysis, 2002–2007 108
Volume Analysis, 2007–2012 110
Company and Brand Share Analysis 114
Distribution Analysis 116
Expenditure & consumption per capita 118
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 124
Value Analysis, 2002–2007 124
Value Analysis, 2007–2012 125
Value Analysis, US$ 2002–2007 127
Value Analysis, US$ 2007–2012 128
Volume Analysis, 2002–2007 130
Volume Analysis, 2007–2012 131
Company and Brand Share Analysis 133
Distribution Analysis 135
Expenditure & consumption per capita 137
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 140
Value Analysis, 2002–2007 140
Value Analysis, 2007–2012 141
Value Analysis, US$ 2002–2007 143
Value Analysis, US$ 2007–2012 143
Volume Analysis, 2002–2007 145
Volume Analysis, 2007–2012 146
Company and Brand Share Analysis 148
Distribution Analysis 150
Expenditure & consumption per capita 152
Chapter 11 COUNTRY COMPARISON 155
Value 155
Volume 160
Market Share 165
Chapter 12 NEW PRODUCT DEVELOPMENT 166
Product launches over time 166
Recent product launches 168
Chapter 13 PHILIPPINES SOCIOECONOMIC PROFILE 169
Country Overview 169
Key Facts 170
Political Overview 172
Philippines Economic Overview 173
Chapter 14 PHILIPPINES MACROECONOMIC PROFILE 174
Macroeconomic Indicators 174
Chapter 15 RESEARCH METHODOLOGY 179
Methodology overview 179
Secondary research 180
Market modeling 181
Primary research 182
Data finalization 183
Ongoing research 183
Chapter 16 APPENDIX 184
Future readings 184
How to contact experts in your industry 184
Disclaimer 184

LIST OF FIGURES
Figure 1: Philippines bakery and cereals value & value forecast, 2002-2012 (PHP m, nominal prices) 31
Figure 2: Philippines bakery and cereals category growth comparison, by value, 2002-2012 34
Figure 3: Philippines bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 38
Figure 4: Philippines bakery and cereals category growth comparison, by volume, 2002-2012 38
Figure 5: Philippines bakery and cereals distribution channels, by value, 2006-2007(%) 44
Figure 6: Philippines bread & rolls value & value forecast, 2002-2012 (PHP m, nominal prices) 55
Figure 7: Philippines bread & rolls category growth comparison, by value, 2002-2012 57
Figure 8: Philippines bread & rolls volume & volume forecast, 2002-2012 (Kg m) 60
Figure 9: Philippines bread & rolls category growth comparison, by volume, 2002-2012 60
Figure 10: Philippines bread & rolls company share, by value, 2006-2007 (%) 62
Figure 11: Philippines bread & rolls distribution channels, by value, 2006-2007(%) 65
Figure 12: Philippines breakfast cereals value & value forecast, 2002-2012 (PHP m, nominal prices) 71
Figure 13: Philippines breakfast cereals category growth comparison, by value, 2002-2012 73
Figure 14: Philippines breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 76
Figure 15: Philippines breakfast cereals category growth comparison, by volume, 2002-2012 76
Figure 16: Philippines breakfast cereals company share, by value, 2006-2007 (%) 78
Figure 17: Philippines breakfast cereals distribution channels, by value, 2006-2007(%) 81
Figure 18: Philippines cakes & pastries value & value forecast, 2002-2012 (PHP m, nominal prices) 87
Figure 19: Philippines cakes & pastries category growth comparison, by value, 2002-2012 89
Figure 20: Philippines cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 92
Figure 21: Philippines cakes & pastries category growth comparison, by volume, 2002-2012 92
Figure 22: Philippines cakes & pastries distribution channels, by value, 2006-2007(%) 96
Figure 23: Philippines cookies (sweet biscuits) value & value forecast, 2002-2012 (PHP m, nominal prices) 104
Figure 24: Philippines cookies (sweet biscuits) category growth comparison, by value, 2002-2012 107
Figure 25: Philippines cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 112
Figure 26: Philippines cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 113
Figure 27: Philippines cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 117
Figure 28: Philippines crackers (savory biscuits) value & value forecast, 2002-2012 (PHP m, nominal prices) 126
Figure 29: Philippines crackers (savory biscuits) category growth comparison, by value, 2002-2012 129
Figure 30: Philippines crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 132
Figure 31: Philippines crackers (savory biscuits) category growth comparison, by volume, 2002-2012 132
Figure 32: Philippines crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 136
Figure 33: Philippines morning goods value & value forecast, 2002-2012 (PHP m, nominal prices) 142
Figure 34: Philippines morning goods category growth comparison, by value, 2002-2012 144
Figure 35: Philippines morning goods volume & volume forecast, 2002-2012 (Kg m) 147
Figure 36: Philippines morning goods category growth comparison, by volume, 2002-2012 147
Figure 37: Philippines morning goods distribution channels, by value, 2006-2007(%) 151
Figure 38: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 156
Figure 39: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 159
Figure 40: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 161
Figure 41: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 164
Figure 42: Map of Philippines 171
Figure 43: Annual data review process 180

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Philippines bakery and cereals value, 2002–2007 (PHP m, nominal prices) 28
Table 4: Philippines bakery and cereals value forecast, 2007–2012 (PHP m, nominal prices) 30
Table 5: Philippines bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: Philippines bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: Philippines bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: Philippines bakery and cereals volume forecast, 2007–2012 (Kg m) 37
Table 9: Philippines bakery and cereals brand share, by value, 2006–2007 (%) 39
Table 10: Philippines bakery and cereals value, by brand 2006–2007 (PHP m nominal prices) 40
Table 11: Philippines bakery and cereals company share by value, 2006–2007 (%) 41
Table 12: Philippines bakery and cereals value, by company, 2006–2007 (PHP m nominal prices) 42
Table 13: Philippines bakery and cereals distribution channels, by value, 2006–2007 (%) 43
Table 14: Philippines bakery and cereals value, by distribution channel, 2006–2007 (PHP m nominal prices) 43
Table 15: Philippines bakery and cereals expenditure per capita, 2002–2007 (PHP, nominal prices) 45
Table 16: Philippines bakery and cereals forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 46
Table 17: Philippines bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 47
Table 18: Philippines bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 48
Table 19: Philippines bakery and cereals consumption per capita, 2002–2007 (Kg) 49
Table 20: Philippines bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 50
Table 21: Kraft Foods, Inc. Key Facts 51
Table 22: Philippines bread & rolls value, 2002–2007 (PHP m, nominal prices) 53
Table 23: Philippines bread & rolls value forecast, 2007–2012 (PHP m, nominal prices) 54
Table 24: Philippines bread & rolls value, 2002–2007 (US$ m nominal prices) 56
Table 25: Philippines bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 56
Table 26: Philippines bread & rolls volume, 2002–2007 (Kg m) 58
Table 27: Philippines bread & rolls volume forecast, 2007–2012 (Kg m) 59
Table 28: Philippines bread & rolls brand share, by value, 2006–2007 (%) 61
Table 29: Philippines bread & rolls value, by brand 2006–2007 (PHP m nominal prices) 61
Table 30: Philippines bread & rolls company share by value, 2006–2007 (%) 63
Table 31: Philippines bread & rolls value, by company, 2006–2007 (PHP m nominal prices) 63
Table 32: Philippines bread & rolls distribution channels, by value, 2006–2007 (%) 64
Table 33: Philippines bread & rolls value, by distribution channel, 2006–2007 (PHP m nominal prices) 64
Table 34: Philippines bread & rolls expenditure per capita, 2002–2007 (PHP, nominal prices) 66
Table 35: Philippines bread & rolls forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 66
Table 36: Philippines bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 67
Table 37: Philippines bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 67
Table 38: Philippines bread & rolls consumption per capita, 2002–2007 (Kg) 68
Table 39: Philippines bread & rolls forecast consumption per capita, 2007–2012 (Kg) 68
Table 40: Philippines breakfast cereals value, 2002–2007 (PHP m, nominal prices) 69
Table 41: Philippines breakfast cereals value forecast, 2007–2012 (PHP m, nominal prices) 70
Table 42: Philippines breakfast cereals value, 2002–2007 (US$ m nominal prices) 72
Table 43: Philippines breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 72
Table 44: Philippines breakfast cereals volume, 2002–2007 (Kg m) 74
Table 45: Philippines breakfast cereals volume forecast, 2007–2012 (Kg m) 75
Table 46: Philippines breakfast cereals brand share, by value, 2006–2007 (%) 77
Table 47: Philippines breakfast cereals value, by brand 2006–2007 (PHP m nominal prices) 77
Table 48: Philippines breakfast cereals company share by value, 2006–2007 (%) 79
Table 49: Philippines breakfast cereals value, by company, 2006–2007 (PHP m nominal prices) 79
Table 50: Philippines breakfast cereals distribution channels, by value, 2006–2007 (%) 80
Table 51: Philippines breakfast cereals value, by distribution channel, 2006–2007 (PHP m nominal prices) 80
Table 52: Philippines breakfast cereals expenditure per capita, 2002–2007 (PHP, nominal prices) 82
Table 53: Philippines breakfast cereals forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 82
Table 54: Philippines breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 83
Table 55: Philippines breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 83
Table 56: Philippines breakfast cereals consumption per capita, 2002–2007 (Kg) 84
Table 57: Philippines breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 84
Table 58: Philippines cakes & pastries value, 2002–2007 (PHP m, nominal prices) 85
Table 59: Philippines cakes & pastries value forecast, 2007–2012 (PHP m, nominal prices) 86
Table 60: Philippines cakes & pastries value, 2002–2007 (US$ m nominal prices) 88
Table 61: Philippines cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 88
Table 62: Philippines cakes & pastries volume, 2002–2007 (Kg m) 90
Table 63: Philippines cakes & pastries volume forecast, 2007–2012 (Kg m) 91
Table 64: Philippines cakes & pastries brand share, by value, 2006–2007 (%) 93
Table 65: Philippines cakes & pastries value, by brand 2006–2007 (PHP m nominal prices) 93
Table 66: Philippines cakes & pastries company share by value, 2006–2007 (%) 94
Table 67: Philippines cakes & pastries value, by company, 2006–2007 (PHP m nominal prices) 94
Table 68: Philippines cakes & pastries distribution channels, by value, 2006–2007 (%) 95
Table 69: Philippines cakes & pastries value, by distribution channel, 2006–2007 (PHP m nominal prices) 95
Table 70: Philippines cakes & pastries expenditure per capita, 2002–2007 (PHP, nominal prices) 97
Table 71: Philippines cakes & pastries forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 97
Table 72: Philippines cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 98
Table 73: Philippines cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 98
Table 74: Philippines cakes & pastries consumption per capita, 2002–2007 (Kg) 99
Table 75: Philippines cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 99
Table 76: Philippines cookies (sweet biscuits) value, 2002–2007 (PHP m, nominal prices) 101
Table 77: Philippines cookies (sweet biscuits) value forecast, 2007–2012 (PHP m, nominal prices) 103
Table 78: Philippines cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 105
Table 79: Philippines cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 106
Table 80: Philippines cookies (sweet biscuits) volume, 2002–2007 (Kg m) 109
Table 81: Philippines cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 111
Table 82: Philippines cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 114
Table 83: Philippines cookies (sweet biscuits) value, by brand 2006–2007 (PHP m nominal prices) 114
Table 84: Philippines cookies (sweet biscuits) company share by value, 2006–2007 (%) 115
Table 85: Philippines cookies (sweet biscuits) value, by company, 2006–2007 (PHP m nominal prices) 115
Table 86: Philippines cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 116
Table 87: Philippines cookies (sweet biscuits) value, by distribution channel, 2006–2007 (PHP m nominal prices) 116
Table 88: Philippines cookies (sweet biscuits) expenditure per capita, 2002–2007 (PHP, nominal prices) 118
Table 89: Philippines cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 119
Table 90: Philippines cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 120
Table 91: Philippines cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 121
Table 92: Philippines cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 122
Table 93: Philippines cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 123
Table 94: Philippines crackers (savory biscuits) value, 2002–2007 (PHP m, nominal prices) 124
Table 95: Philippines crackers (savory biscuits) value forecast, 2007–2012 (PHP m, nominal prices) 125
Table 96: Philippines crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 127
Table 97: Philippines crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 128
Table 98: Philippines crackers (savory biscuits) volume, 2002–2007 (Kg m) 130
Table 99: Philippines crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 131
Table 100: Philippines crackers (savory biscuits) brand share, by value, 2006–2007 (%) 133
Table 101: Philippines crackers (savory biscuits) value, by brand 2006–2007 (PHP m nominal prices) 133
Table 102: Philippines crackers (savory biscuits) company share by value, 2006–2007 (%) 134
Table 103: Philippines crackers (savory biscuits) value, by company, 2006–2007 (PHP m nominal prices) 134
Table 104: Philippines crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 135
Table 105: Philippines crackers (savory biscuits) value, by distribution channel, 2006–2007 (PHP m nominal prices) 135
Table 106: Philippines crackers (savory biscuits) expenditure per capita, 2002–2007 (PHP, nominal prices) 137
Table 107: Philippines crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 137
Table 108: Philippines crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 138
Table 109: Philippines crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 138
Table 110: Philippines crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 139
Table 111: Philippines crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 139
Table 112: Philippines morning goods value, 2002–2007 (PHP m, nominal prices) 140
Table 113: Philippines morning goods value forecast, 2007–2012 (PHP m, nominal prices) 141
Table 114: Philippines morning goods value, 2002–2007 (US$ m nominal prices) 143
Table 115: Philippines morning goods value forecast, 2007–2012 (US$ m nominal prices) 143
Table 116: Philippines morning goods volume, 2002–2007 (Kg m) 145
Table 117: Philippines morning goods volume forecast, 2007–2012 (Kg m) 146
Table 118: Philippines morning goods brand share, by value, 2006–2007 (%) 148
Table 119: Philippines morning goods value, by brand 2006–2007 (PHP m nominal prices) 148
Table 120: Philippines morning goods company share by value, 2006–2007 (%) 149
Table 121: Philippines morning goods value, by company, 2006–2007 (PHP m nominal prices) 149
Table 122: Philippines morning goods distribution channels, by value, 2006–2007 (%) 150
Table 123: Philippines morning goods value, by distribution channel, 2006–2007 (PHP m nominal prices) 150
Table 124: Philippines morning goods expenditure per capita, 2002–2007 (PHP, nominal prices) 152
Table 125: Philippines morning goods forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 152
Table 126: Philippines morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 153
Table 127: Philippines morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 153
Table 128: Philippines morning goods consumption per capita, 2002–2007 (Kg) 154
Table 129: Philippines morning goods forecast consumption per capita, 2007–2012 (Kg) 154
Table 130: Global bakery and cereals market value, 2007 155
Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 158
Table 132: Global bakery and cereals market volume, 2007 160
Table 133: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 163
Table 134: Leading players - Top 5 countries 165
Table 135: Philippines bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 166
Table 136: Philippines bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 167
Table 137: Philippines bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 167
Table 138: Philippines bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 168
Table 139: Philippines bakery and cereals new product launches (reports) - Recent 5 launches 168
Table 140: Philippines Key Facts 170
Table 141: Philippines population, by age group, 2002-2007 (millions) 174
Table 142: Philippines population forecast, by age group, 2007-2012 (millions) 175
Table 143: Philippines population, by gender, 2002-2007 (millions) 175
Table 144: Philippines population forecast, by gender, 2007-2012 (millions) 176
Table 145: Philippines real GDP, 2002-2007 (PHP bn, 2000 prices) 176
Table 146: Philippines real GDP forecast, 2007-2012 (PHP bn, 2000 prices) 176
Table 147: Philippines nominal GDP, 2002-2007 (PHP bn, nominal prices) 177
Table 148: Philippines nominal GDP forecast, 2007-2012 (PHP bn, nominal prices) 177
Table 149: Philippines real GDP, 2002-2007 (US$ bn, 2000 prices) 177
Table 150: Philippines real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 178
Table 151: Philippines consumer price index, 2002-2007 (2003=100) 178
Table 152: Philippines consumer price index, 2007-2012 (2003=100) 178