Bakery and cereals in Singapore to 2012

Bakery and cereals in Singapore to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Singapore. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Bakery and cereals in Singapore increased between 2002-2007, growing at an average annual rate of 8.8%.

The leading company in the market in 2007 was QAF Ltd. The second-largest player was Sunshine Bakeries with Groupe Danone in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Bakery and cereals markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 28
Value Analysis, 2002–2007 28
Value Analysis, 2007–2012 29
Value Analysis, US$ 2002–2007 32
Value Analysis, US$ 2007–2012 33
Volume Analysis, 2002–2007 35
Volume Analysis, 2007–2012 37
Company and Brand Share Analysis 39
Distribution Analysis 44
Expenditure & consumption per capita 46
Chapter 4 LEADING COMPANY PROFILES 52
Groupe Danone 52
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 54
Value Analysis, 2002–2007 54
Value Analysis, 2007–2012 55
Value Analysis, US$ 2002–2007 57
Value Analysis, US$ 2007–2012 57
Volume Analysis, 2002–2007 59
Volume Analysis, 2007–2012 60
Company and Brand Share Analysis 62
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 70
Value Analysis, 2002–2007 70
Value Analysis, 2007–2012 71
Value Analysis, US$ 2002–2007 73
Value Analysis, US$ 2007–2012 73
Volume Analysis, 2002–2007 75
Volume Analysis, 2007–2012 76
Company and Brand Share Analysis 78
Distribution Analysis 81
Expenditure & consumption per capita 83
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 86
Value Analysis, 2002–2007 86
Value Analysis, 2007–2012 87
Value Analysis, US$ 2002–2007 89
Value Analysis, US$ 2007–2012 89
Volume Analysis, 2002–2007 91
Volume Analysis, 2007–2012 92
Company and Brand Share Analysis 95
Distribution Analysis 98
Expenditure & consumption per capita 100
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 103
Value Analysis, 2002–2007 103
Value Analysis, 2007–2012 105
Value Analysis, US$ 2002–2007 108
Value Analysis, US$ 2007–2012 109
Volume Analysis, 2002–2007 111
Volume Analysis, 2007–2012 113
Company and Brand Share Analysis 117
Distribution Analysis 119
Expenditure & consumption per capita 121
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 127
Value Analysis, 2002–2007 127
Value Analysis, 2007–2012 128
Value Analysis, US$ 2002–2007 130
Value Analysis, US$ 2007–2012 130
Volume Analysis, 2002–2007 132
Volume Analysis, 2007–2012 133
Company and Brand Share Analysis 136
Distribution Analysis 139
Expenditure & consumption per capita 141
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 144
Value Analysis, 2002–2007 144
Value Analysis, 2007–2012 145
Value Analysis, US$ 2002–2007 147
Value Analysis, US$ 2007–2012 147
Volume Analysis, 2002–2007 149
Volume Analysis, 2007–2012 150
Company and Brand Share Analysis 152
Distribution Analysis 155
Expenditure & consumption per capita 157
Chapter 11 COUNTRY COMPARISON 160
Value 160
Volume 165
Market Share 170
Chapter 12 NEW PRODUCT DEVELOPMENT 171
Product launches over time 171
Recent product launches 173
Chapter 13 SINGAPORE SOCIOECONOMIC PROFILE 174
Country Overview 174
Key Facts 175
Political Overview 176
Singapore Economic Overview 177
Chapter 14 SINGAPORE MACROECONOMIC PROFILE 178
Macroeconomic Indicators 178
Chapter 15 RESEARCH METHODOLOGY 183
Methodology overview 183
Secondary research 184
Market modeling 185
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 16 APPENDIX 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: Singapore bakery and cereals value & value forecast, 2002-2012 (SGD m, nominal prices) 31
Figure 2: Singapore bakery and cereals category growth comparison, by value, 2002-2012 34
Figure 3: Singapore bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 38
Figure 4: Singapore bakery and cereals category growth comparison, by volume, 2002-2012 38
Figure 5: Singapore bakery and cereals company share, by value, 2006-2007 (%) 41
Figure 6: Singapore bakery and cereals distribution channels, by value, 2006-2007(%) 45
Figure 7: Singapore bread & rolls value & value forecast, 2002-2012 (SGD m, nominal prices) 56
Figure 8: Singapore bread & rolls category growth comparison, by value, 2002-2012 58
Figure 9: Singapore bread & rolls volume & volume forecast, 2002-2012 (Kg m) 61
Figure 10: Singapore bread & rolls category growth comparison, by volume, 2002-2012 61
Figure 11: Singapore bread & rolls company share, by value, 2006-2007 (%) 63
Figure 12: Singapore bread & rolls distribution channels, by value, 2006-2007(%) 66
Figure 13: Singapore breakfast cereals value & value forecast, 2002-2012 (SGD m, nominal prices) 72
Figure 14: Singapore breakfast cereals category growth comparison, by value, 2002-2012 74
Figure 15: Singapore breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 77
Figure 16: Singapore breakfast cereals category growth comparison, by volume, 2002-2012 77
Figure 17: Singapore breakfast cereals company share, by value, 2006-2007 (%) 79
Figure 18: Singapore breakfast cereals distribution channels, by value, 2006-2007(%) 82
Figure 19: Singapore cakes & pastries value & value forecast, 2002-2012 (SGD m, nominal prices) 88
Figure 20: Singapore cakes & pastries category growth comparison, by value, 2002-2012 90
Figure 21: Singapore cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 93
Figure 22: Singapore cakes & pastries category growth comparison, by volume, 2002-2012 94
Figure 23: Singapore cakes & pastries company share, by value, 2006-2007 (%) 96
Figure 24: Singapore cakes & pastries distribution channels, by value, 2006-2007(%) 99
Figure 25: Singapore cookies (sweet biscuits) value & value forecast, 2002-2012 (SGD m, nominal prices) 107
Figure 26: Singapore cookies (sweet biscuits) category growth comparison, by value, 2002-2012 110
Figure 27: Singapore cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 115
Figure 28: Singapore cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 116
Figure 29: Singapore cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 120
Figure 30: Singapore crackers (savory biscuits) value & value forecast, 2002-2012 (SGD m, nominal prices) 129
Figure 31: Singapore crackers (savory biscuits) category growth comparison, by value, 2002-2012 131
Figure 32: Singapore crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 134
Figure 33: Singapore crackers (savory biscuits) category growth comparison, by volume, 2002-2012 135
Figure 34: Singapore crackers (savory biscuits) company share, by value, 2006-2007 (%) 137
Figure 35: Singapore crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 140
Figure 36: Singapore morning goods value & value forecast, 2002-2012 (SGD m, nominal prices) 146
Figure 37: Singapore morning goods category growth comparison, by value, 2002-2012 148
Figure 38: Singapore morning goods volume & volume forecast, 2002-2012 (Kg m) 151
Figure 39: Singapore morning goods category growth comparison, by volume, 2002-2012 151
Figure 40: Singapore morning goods company share, by value, 2006-2007 (%) 153
Figure 41: Singapore morning goods distribution channels, by value, 2006-2007(%) 156
Figure 42: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 161
Figure 43: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 164
Figure 44: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 166
Figure 45: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 169
Figure 46: Map of Singapore 175
Figure 47: Annual data review process 184

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Singapore bakery and cereals value, 2002–2007 (SGD m, nominal prices) 28
Table 4: Singapore bakery and cereals value forecast, 2007–2012 (SGD m, nominal prices) 30
Table 5: Singapore bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: Singapore bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: Singapore bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: Singapore bakery and cereals volume forecast, 2007–2012 (Kg m) 37
Table 9: Singapore bakery and cereals brand share, by value, 2006–2007 (%) 39
Table 10: Singapore bakery and cereals value, by brand 2006–2007 (SGD m nominal prices) 40
Table 11: Singapore bakery and cereals company share by value, 2006–2007 (%) 42
Table 12: Singapore bakery and cereals value, by company, 2006–2007 (SGD m nominal prices) 43
Table 13: Singapore bakery and cereals distribution channels, by value, 2006–2007 (%) 44
Table 14: Singapore bakery and cereals value, by distribution channel, 2006–2007 (SGD m nominal prices) 44
Table 15: Singapore bakery and cereals expenditure per capita, 2002–2007 (SGD, nominal prices) 46
Table 16: Singapore bakery and cereals forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 47
Table 17: Singapore bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 48
Table 18: Singapore bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 49
Table 19: Singapore bakery and cereals consumption per capita, 2002–2007 (Kg) 50
Table 20: Singapore bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 51
Table 21: Groupe Danone Key Facts 52
Table 22: Singapore bread & rolls value, 2002–2007 (SGD m, nominal prices) 54
Table 23: Singapore bread & rolls value forecast, 2007–2012 (SGD m, nominal prices) 55
Table 24: Singapore bread & rolls value, 2002–2007 (US$ m nominal prices) 57
Table 25: Singapore bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 57
Table 26: Singapore bread & rolls volume, 2002–2007 (Kg m) 59
Table 27: Singapore bread & rolls volume forecast, 2007–2012 (Kg m) 60
Table 28: Singapore bread & rolls brand share, by value, 2006–2007 (%) 62
Table 29: Singapore bread & rolls value, by brand 2006–2007 (SGD m nominal prices) 62
Table 30: Singapore bread & rolls company share by value, 2006–2007 (%) 64
Table 31: Singapore bread & rolls value, by company, 2006–2007 (SGD m nominal prices) 64
Table 32: Singapore bread & rolls distribution channels, by value, 2006–2007 (%) 65
Table 33: Singapore bread & rolls value, by distribution channel, 2006–2007 (SGD m nominal prices) 65
Table 34: Singapore bread & rolls expenditure per capita, 2002–2007 (SGD, nominal prices) 67
Table 35: Singapore bread & rolls forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 67
Table 36: Singapore bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 68
Table 37: Singapore bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 68
Table 38: Singapore bread & rolls consumption per capita, 2002–2007 (Kg) 69
Table 39: Singapore bread & rolls forecast consumption per capita, 2007–2012 (Kg) 69
Table 40: Singapore breakfast cereals value, 2002–2007 (SGD m, nominal prices) 70
Table 41: Singapore breakfast cereals value forecast, 2007–2012 (SGD m, nominal prices) 71
Table 42: Singapore breakfast cereals value, 2002–2007 (US$ m nominal prices) 73
Table 43: Singapore breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 73
Table 44: Singapore breakfast cereals volume, 2002–2007 (Kg m) 75
Table 45: Singapore breakfast cereals volume forecast, 2007–2012 (Kg m) 76
Table 46: Singapore breakfast cereals brand share, by value, 2006–2007 (%) 78
Table 47: Singapore breakfast cereals value, by brand 2006–2007 (SGD m nominal prices) 78
Table 48: Singapore breakfast cereals company share by value, 2006–2007 (%) 80
Table 49: Singapore breakfast cereals value, by company, 2006–2007 (SGD m nominal prices) 80
Table 50: Singapore breakfast cereals distribution channels, by value, 2006–2007 (%) 81
Table 51: Singapore breakfast cereals value, by distribution channel, 2006–2007 (SGD m nominal prices) 81
Table 52: Singapore breakfast cereals expenditure per capita, 2002–2007 (SGD, nominal prices) 83
Table 53: Singapore breakfast cereals forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 83
Table 54: Singapore breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 84
Table 55: Singapore breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 84
Table 56: Singapore breakfast cereals consumption per capita, 2002–2007 (Kg) 85
Table 57: Singapore breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 85
Table 58: Singapore cakes & pastries value, 2002–2007 (SGD m, nominal prices) 86
Table 59: Singapore cakes & pastries value forecast, 2007–2012 (SGD m, nominal prices) 87
Table 60: Singapore cakes & pastries value, 2002–2007 (US$ m nominal prices) 89
Table 61: Singapore cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 89
Table 62: Singapore cakes & pastries volume, 2002–2007 (Kg m) 91
Table 63: Singapore cakes & pastries volume forecast, 2007–2012 (Kg m) 92
Table 64: Singapore cakes & pastries brand share, by value, 2006–2007 (%) 95
Table 65: Singapore cakes & pastries value, by brand 2006–2007 (SGD m nominal prices) 95
Table 66: Singapore cakes & pastries company share by value, 2006–2007 (%) 97
Table 67: Singapore cakes & pastries value, by company, 2006–2007 (SGD m nominal prices) 97
Table 68: Singapore cakes & pastries distribution channels, by value, 2006–2007 (%) 98
Table 69: Singapore cakes & pastries value, by distribution channel, 2006–2007 (SGD m nominal prices) 98
Table 70: Singapore cakes & pastries expenditure per capita, 2002–2007 (SGD, nominal prices) 100
Table 71: Singapore cakes & pastries forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 100
Table 72: Singapore cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 101
Table 73: Singapore cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 101
Table 74: Singapore cakes & pastries consumption per capita, 2002–2007 (Kg) 102
Table 75: Singapore cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 102
Table 76: Singapore cookies (sweet biscuits) value, 2002–2007 (SGD m, nominal prices) 104
Table 77: Singapore cookies (sweet biscuits) value forecast, 2007–2012 (SGD m, nominal prices) 106
Table 78: Singapore cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 108
Table 79: Singapore cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 109
Table 80: Singapore cookies (sweet biscuits) volume, 2002–2007 (Kg m) 112
Table 81: Singapore cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 114
Table 82: Singapore cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 117
Table 83: Singapore cookies (sweet biscuits) value, by brand 2006–2007 (SGD m nominal prices) 117
Table 84: Singapore cookies (sweet biscuits) company share by value, 2006–2007 (%) 118
Table 85: Singapore cookies (sweet biscuits) value, by company, 2006–2007 (SGD m nominal prices) 118
Table 86: Singapore cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 119
Table 87: Singapore cookies (sweet biscuits) value, by distribution channel, 2006–2007 (SGD m nominal prices) 119
Table 88: Singapore cookies (sweet biscuits) expenditure per capita, 2002–2007 (SGD, nominal prices) 121
Table 89: Singapore cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 122
Table 90: Singapore cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 123
Table 91: Singapore cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 124
Table 92: Singapore cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 125
Table 93: Singapore cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 126
Table 94: Singapore crackers (savory biscuits) value, 2002–2007 (SGD m, nominal prices) 127
Table 95: Singapore crackers (savory biscuits) value forecast, 2007–2012 (SGD m, nominal prices) 128
Table 96: Singapore crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 130
Table 97: Singapore crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 130
Table 98: Singapore crackers (savory biscuits) volume, 2002–2007 (Kg m) 132
Table 99: Singapore crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 133
Table 100: Singapore crackers (savory biscuits) brand share, by value, 2006–2007 (%) 136
Table 101: Singapore crackers (savory biscuits) value, by brand 2006–2007 (SGD m nominal prices) 136
Table 102: Singapore crackers (savory biscuits) company share by value, 2006–2007 (%) 138
Table 103: Singapore crackers (savory biscuits) value, by company, 2006–2007 (SGD m nominal prices) 138
Table 104: Singapore crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 139
Table 105: Singapore crackers (savory biscuits) value, by distribution channel, 2006–2007 (SGD m nominal prices) 139
Table 106: Singapore crackers (savory biscuits) expenditure per capita, 2002–2007 (SGD, nominal prices) 141
Table 107: Singapore crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 141
Table 108: Singapore crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 142
Table 109: Singapore crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 142
Table 110: Singapore crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 143
Table 111: Singapore crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 143
Table 112: Singapore morning goods value, 2002–2007 (SGD m, nominal prices) 144
Table 113: Singapore morning goods value forecast, 2007–2012 (SGD m, nominal prices) 145
Table 114: Singapore morning goods value, 2002–2007 (US$ m nominal prices) 147
Table 115: Singapore morning goods value forecast, 2007–2012 (US$ m nominal prices) 147
Table 116: Singapore morning goods volume, 2002–2007 (Kg m) 149
Table 117: Singapore morning goods volume forecast, 2007–2012 (Kg m) 150
Table 118: Singapore morning goods brand share, by value, 2006–2007 (%) 152
Table 119: Singapore morning goods value, by brand 2006–2007 (SGD m nominal prices) 152
Table 120: Singapore morning goods company share by value, 2006–2007 (%) 154
Table 121: Singapore morning goods value, by company, 2006–2007 (SGD m nominal prices) 154
Table 122: Singapore morning goods distribution channels, by value, 2006–2007 (%) 155
Table 123: Singapore morning goods value, by distribution channel, 2006–2007 (SGD m nominal prices) 155
Table 124: Singapore morning goods expenditure per capita, 2002–2007 (SGD, nominal prices) 157
Table 125: Singapore morning goods forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 157
Table 126: Singapore morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 158
Table 127: Singapore morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 158
Table 128: Singapore morning goods consumption per capita, 2002–2007 (Kg) 159
Table 129: Singapore morning goods forecast consumption per capita, 2007–2012 (Kg) 159
Table 130: Global bakery and cereals market value, 2007 160
Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 163
Table 132: Global bakery and cereals market volume, 2007 165
Table 133: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 168
Table 134: Leading players - Top 5 countries 170
Table 135: Singapore bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 171
Table 136: Singapore bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 172
Table 137: Singapore bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 172
Table 138: Singapore bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 173
Table 139: Singapore bakery and cereals new product launches (reports) - Recent 5 launches 173
Table 140: Singapore Key Facts 175
Table 141: Singapore population, by age group, 2002-2007 (millions) 178
Table 142: Singapore population forecast, by age group, 2007-2012 (millions) 179
Table 143: Singapore population, by gender, 2002-2007 (millions) 179
Table 144: Singapore population forecast, by gender, 2007-2012 (millions) 180
Table 145: Singapore real GDP, 2002-2007 (SGD bn, 2000 prices) 180
Table 146: Singapore real GDP forecast, 2007-2012 (SGD bn, 2000 prices) 180
Table 147: Singapore nominal GDP, 2002-2007 (SGD bn, nominal prices) 181
Table 148: Singapore nominal GDP forecast, 2007-2012 (SGD bn, nominal prices) 181
Table 149: Singapore real GDP, 2002-2007 (US$ bn, 2000 prices) 181
Table 150: Singapore real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 182
Table 151: Singapore consumer price index, 2002-2007 (2003=100) 182
Table 152: Singapore consumer price index, 2007-2012 (2003=100) 182