Bakery and cereals in Colombia to 2012

Bakery and cereals in Colombia to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Colombia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Bakery and cereals in Colombia increased between 2002-2007, growing at an average annual rate of 3.4%.

The leading company in the market in 2007 was Inver Alimenticias Noel S.A. The second-largest player was Kraft Foods, Inc. with Nestle S.A. in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Bakery and cereals markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002–2007 27
Value Analysis, 2007–2012 28
Value Analysis, US$ 2002–2007 31
Value Analysis, US$ 2007–2012 32
Volume Analysis, 2002–2007 34
Volume Analysis, 2007–2012 36
Company and Brand Share Analysis 40
Distribution Analysis 44
Expenditure & consumption per capita 46
Chapter 4 LEADING COMPANY PROFILES 52
Kraft Foods, Inc. 52
Nestlé SA 54
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 57
Value Analysis, 2002–2007 57
Value Analysis, 2007–2012 58
Value Analysis, US$ 2002–2007 60
Value Analysis, US$ 2007–2012 60
Volume Analysis, 2002–2007 62
Volume Analysis, 2007–2012 63
Company and Brand Share Analysis 66
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 74
Value Analysis, 2002–2007 74
Value Analysis, 2007–2012 75
Value Analysis, US$ 2002–2007 77
Value Analysis, US$ 2007–2012 77
Volume Analysis, 2002–2007 79
Volume Analysis, 2007–2012 80
Company and Brand Share Analysis 83
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 91
Value Analysis, 2002–2007 91
Value Analysis, 2007–2012 92
Value Analysis, US$ 2002–2007 94
Value Analysis, US$ 2007–2012 94
Volume Analysis, 2002–2007 96
Volume Analysis, 2007–2012 97
Company and Brand Share Analysis 100
Distribution Analysis 102
Expenditure & consumption per capita 104
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 107
Value Analysis, 2002–2007 107
Value Analysis, 2007–2012 109
Value Analysis, US$ 2002–2007 112
Value Analysis, US$ 2007–2012 113
Volume Analysis, 2002–2007 115
Volume Analysis, 2007–2012 117
Company and Brand Share Analysis 121
Distribution Analysis 124
Expenditure & consumption per capita 126
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 132
Value Analysis, 2002–2007 132
Value Analysis, 2007–2012 133
Value Analysis, US$ 2002–2007 135
Value Analysis, US$ 2007–2012 136
Volume Analysis, 2002–2007 138
Volume Analysis, 2007–2012 139
Company and Brand Share Analysis 142
Distribution Analysis 145
Expenditure & consumption per capita 147
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 151
Value Analysis, 2002–2007 151
Value Analysis, 2007–2012 152
Value Analysis, US$ 2002–2007 154
Value Analysis, US$ 2007–2012 154
Volume Analysis, 2002–2007 156
Volume Analysis, 2007–2012 157
Company and Brand Share Analysis 160
Distribution Analysis 162
Expenditure & consumption per capita 164
Chapter 11 COUNTRY COMPARISON 167
Value 167
Volume 172
Market Share 177
Chapter 12 NEW PRODUCT DEVELOPMENT 178
Product launches over time 178
Recent product launches 180
Chapter 13 COLOMBIA SOCIOECONOMIC PROFILE 181
Country Overview 181
Key Facts 182
Political Overview 183
Colombia Economic Overview 184
Chapter 14 COLOMBIA MACROECONOMIC PROFILE 185
Macroeconomic Indicators 185
Chapter 15 RESEARCH METHODOLOGY 190
Methodology overview 190
Secondary research 191
Market modeling 192
Primary research 193
Data finalization 194
Ongoing research 194
Chapter 16 APPENDIX 195
Future readings 195
How to contact experts in your industry 195
Disclaimer 195

LIST OF FIGURES
Figure 1: Colombia bakery and cereals value & value forecast, 2002-2012 (COP m, nominal prices) 30
Figure 2: Colombia bakery and cereals category growth comparison, by value, 2002-2012 33
Figure 3: Colombia bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 38
Figure 4: Colombia bakery and cereals category growth comparison, by volume, 2002-2012 39
Figure 5: Colombia bakery and cereals distribution channels, by value, 2006-2007(%) 45
Figure 6: Colombia bread & rolls value & value forecast, 2002-2012 (COP m, nominal prices) 59
Figure 7: Colombia bread & rolls category growth comparison, by value, 2002-2012 61
Figure 8: Colombia bread & rolls volume & volume forecast, 2002-2012 (Kg m) 64
Figure 9: Colombia bread & rolls category growth comparison, by volume, 2002-2012 65
Figure 10: Colombia bread & rolls company share, by value, 2006-2007 (%) 67
Figure 11: Colombia bread & rolls distribution channels, by value, 2006-2007(%) 70
Figure 12: Colombia breakfast cereals value & value forecast, 2002-2012 (COP m, nominal prices) 76
Figure 13: Colombia breakfast cereals category growth comparison, by value, 2002-2012 78
Figure 14: Colombia breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 81
Figure 15: Colombia breakfast cereals category growth comparison, by volume, 2002-2012 82
Figure 16: Colombia breakfast cereals company share, by value, 2006-2007 (%) 84
Figure 17: Colombia breakfast cereals distribution channels, by value, 2006-2007(%) 87
Figure 18: Colombia cakes & pastries value & value forecast, 2002-2012 (COP m, nominal prices) 93
Figure 19: Colombia cakes & pastries category growth comparison, by value, 2002-2012 95
Figure 20: Colombia cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 98
Figure 21: Colombia cakes & pastries category growth comparison, by volume, 2002-2012 99
Figure 22: Colombia cakes & pastries distribution channels, by value, 2006-2007(%) 103
Figure 23: Colombia cookies (sweet biscuits) value & value forecast, 2002-2012 (COP m, nominal prices) 111
Figure 24: Colombia cookies (sweet biscuits) category growth comparison, by value, 2002-2012 114
Figure 25: Colombia cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 119
Figure 26: Colombia cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 120
Figure 27: Colombia cookies (sweet biscuits) company share, by value, 2006-2007 (%) 122
Figure 28: Colombia cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 125
Figure 29: Colombia crackers (savory biscuits) value & value forecast, 2002-2012 (COP m, nominal prices) 134
Figure 30: Colombia crackers (savory biscuits) category growth comparison, by value, 2002-2012 137
Figure 31: Colombia crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 140
Figure 32: Colombia crackers (savory biscuits) category growth comparison, by volume, 2002-2012 141
Figure 33: Colombia crackers (savory biscuits) company share, by value, 2006-2007 (%) 143
Figure 34: Colombia crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 146
Figure 35: Colombia morning goods value & value forecast, 2002-2012 (COP m, nominal prices) 153
Figure 36: Colombia morning goods category growth comparison, by value, 2002-2012 155
Figure 37: Colombia morning goods volume & volume forecast, 2002-2012 (Kg m) 158
Figure 38: Colombia morning goods category growth comparison, by volume, 2002-2012 159
Figure 39: Colombia morning goods distribution channels, by value, 2006-2007(%) 163
Figure 40: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 168
Figure 41: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 171
Figure 42: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 173
Figure 43: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 176
Figure 44: Map of Colombia 182
Figure 45: Annual data review process 191

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Colombia bakery and cereals value, 2002–2007 (COP m, nominal prices) 27
Table 4: Colombia bakery and cereals value forecast, 2007–2012 (COP m, nominal prices) 29
Table 5: Colombia bakery and cereals value, 2002–2007 (US$ m nominal prices) 31
Table 6: Colombia bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 32
Table 7: Colombia bakery and cereals volume, 2002–2007 (Kg m) 35
Table 8: Colombia bakery and cereals volume forecast, 2007–2012 (Kg m) 37
Table 9: Colombia bakery and cereals brand share, by value, 2006–2007 (%) 40
Table 10: Colombia bakery and cereals value, by brand 2006–2007 (COP m nominal prices) 41
Table 11: Colombia bakery and cereals company share by value, 2006–2007 (%) 42
Table 12: Colombia bakery and cereals value, by company, 2006–2007 (COP m nominal prices) 43
Table 13: Colombia bakery and cereals distribution channels, by value, 2006–2007 (%) 44
Table 14: Colombia bakery and cereals value, by distribution channel, 2006–2007 (COP m nominal prices) 44
Table 15: Colombia bakery and cereals expenditure per capita, 2002–2007 (COP, nominal prices) 46
Table 16: Colombia bakery and cereals forecast expenditure per capita, 2007–2012 (COP, nominal prices) 47
Table 17: Colombia bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 48
Table 18: Colombia bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 49
Table 19: Colombia bakery and cereals consumption per capita, 2002–2007 (Kg) 50
Table 20: Colombia bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 51
Table 21: Kraft Foods, Inc. Key Facts 52
Table 22: Nestlé SA Key Facts 54
Table 23: Colombia bread & rolls value, 2002–2007 (COP m, nominal prices) 57
Table 24: Colombia bread & rolls value forecast, 2007–2012 (COP m, nominal prices) 58
Table 25: Colombia bread & rolls value, 2002–2007 (US$ m nominal prices) 60
Table 26: Colombia bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 60
Table 27: Colombia bread & rolls volume, 2002–2007 (Kg m) 62
Table 28: Colombia bread & rolls volume forecast, 2007–2012 (Kg m) 63
Table 29: Colombia bread & rolls brand share, by value, 2006–2007 (%) 66
Table 30: Colombia bread & rolls value, by brand 2006–2007 (COP m nominal prices) 66
Table 31: Colombia bread & rolls company share by value, 2006–2007 (%) 68
Table 32: Colombia bread & rolls value, by company, 2006–2007 (COP m nominal prices) 68
Table 33: Colombia bread & rolls distribution channels, by value, 2006–2007 (%) 69
Table 34: Colombia bread & rolls value, by distribution channel, 2006–2007 (COP m nominal prices) 69
Table 35: Colombia bread & rolls expenditure per capita, 2002–2007 (COP, nominal prices) 71
Table 36: Colombia bread & rolls forecast expenditure per capita, 2007–2012 (COP, nominal prices) 71
Table 37: Colombia bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 72
Table 38: Colombia bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 72
Table 39: Colombia bread & rolls consumption per capita, 2002–2007 (Kg) 73
Table 40: Colombia bread & rolls forecast consumption per capita, 2007–2012 (Kg) 73
Table 41: Colombia breakfast cereals value, 2002–2007 (COP m, nominal prices) 74
Table 42: Colombia breakfast cereals value forecast, 2007–2012 (COP m, nominal prices) 75
Table 43: Colombia breakfast cereals value, 2002–2007 (US$ m nominal prices) 77
Table 44: Colombia breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 77
Table 45: Colombia breakfast cereals volume, 2002–2007 (Kg m) 79
Table 46: Colombia breakfast cereals volume forecast, 2007–2012 (Kg m) 80
Table 47: Colombia breakfast cereals brand share, by value, 2006–2007 (%) 83
Table 48: Colombia breakfast cereals value, by brand 2006–2007 (COP m nominal prices) 83
Table 49: Colombia breakfast cereals company share by value, 2006–2007 (%) 85
Table 50: Colombia breakfast cereals value, by company, 2006–2007 (COP m nominal prices) 85
Table 51: Colombia breakfast cereals distribution channels, by value, 2006–2007 (%) 86
Table 52: Colombia breakfast cereals value, by distribution channel, 2006–2007 (COP m nominal prices) 86
Table 53: Colombia breakfast cereals expenditure per capita, 2002–2007 (COP, nominal prices) 88
Table 54: Colombia breakfast cereals forecast expenditure per capita, 2007–2012 (COP, nominal prices) 88
Table 55: Colombia breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 89
Table 56: Colombia breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 89
Table 57: Colombia breakfast cereals consumption per capita, 2002–2007 (Kg) 90
Table 58: Colombia breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 90
Table 59: Colombia cakes & pastries value, 2002–2007 (COP m, nominal prices) 91
Table 60: Colombia cakes & pastries value forecast, 2007–2012 (COP m, nominal prices) 92
Table 61: Colombia cakes & pastries value, 2002–2007 (US$ m nominal prices) 94
Table 62: Colombia cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 94
Table 63: Colombia cakes & pastries volume, 2002–2007 (Kg m) 96
Table 64: Colombia cakes & pastries volume forecast, 2007–2012 (Kg m) 97
Table 65: Colombia cakes & pastries brand share, by value, 2006–2007 (%) 100
Table 66: Colombia cakes & pastries value, by brand 2006–2007 (COP m nominal prices) 100
Table 67: Colombia cakes & pastries company share by value, 2006–2007 (%) 101
Table 68: Colombia cakes & pastries value, by company, 2006–2007 (COP m nominal prices) 101
Table 69: Colombia cakes & pastries distribution channels, by value, 2006–2007 (%) 102
Table 70: Colombia cakes & pastries value, by distribution channel, 2006–2007 (COP m nominal prices) 102
Table 71: Colombia cakes & pastries expenditure per capita, 2002–2007 (COP, nominal prices) 104
Table 72: Colombia cakes & pastries forecast expenditure per capita, 2007–2012 (COP, nominal prices) 104
Table 73: Colombia cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 105
Table 74: Colombia cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 105
Table 75: Colombia cakes & pastries consumption per capita, 2002–2007 (Kg) 106
Table 76: Colombia cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 106
Table 77: Colombia cookies (sweet biscuits) value, 2002–2007 (COP m, nominal prices) 108
Table 78: Colombia cookies (sweet biscuits) value forecast, 2007–2012 (COP m, nominal prices) 110
Table 79: Colombia cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 112
Table 80: Colombia cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 113
Table 81: Colombia cookies (sweet biscuits) volume, 2002–2007 (Kg m) 116
Table 82: Colombia cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 118
Table 83: Colombia cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 121
Table 84: Colombia cookies (sweet biscuits) value, by brand 2006–2007 (COP m nominal prices) 121
Table 85: Colombia cookies (sweet biscuits) company share by value, 2006–2007 (%) 123
Table 86: Colombia cookies (sweet biscuits) value, by company, 2006–2007 (COP m nominal prices) 123
Table 87: Colombia cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 124
Table 88: Colombia cookies (sweet biscuits) value, by distribution channel, 2006–2007 (COP m nominal prices) 124
Table 89: Colombia cookies (sweet biscuits) expenditure per capita, 2002–2007 (COP, nominal prices) 126
Table 90: Colombia cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (COP, nominal prices) 127
Table 91: Colombia cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 128
Table 92: Colombia cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 129
Table 93: Colombia cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 130
Table 94: Colombia cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 131
Table 95: Colombia crackers (savory biscuits) value, 2002–2007 (COP m, nominal prices) 132
Table 96: Colombia crackers (savory biscuits) value forecast, 2007–2012 (COP m, nominal prices) 133
Table 97: Colombia crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 135
Table 98: Colombia crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 136
Table 99: Colombia crackers (savory biscuits) volume, 2002–2007 (Kg m) 138
Table 100: Colombia crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 139
Table 101: Colombia crackers (savory biscuits) brand share, by value, 2006–2007 (%) 142
Table 102: Colombia crackers (savory biscuits) value, by brand 2006–2007 (COP m nominal prices) 142
Table 103: Colombia crackers (savory biscuits) company share by value, 2006–2007 (%) 144
Table 104: Colombia crackers (savory biscuits) value, by company, 2006–2007 (COP m nominal prices) 144
Table 105: Colombia crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 145
Table 106: Colombia crackers (savory biscuits) value, by distribution channel, 2006–2007 (COP m nominal prices) 145
Table 107: Colombia crackers (savory biscuits) expenditure per capita, 2002–2007 (COP, nominal prices) 147
Table 108: Colombia crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (COP, nominal prices) 148
Table 109: Colombia crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 149
Table 110: Colombia crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 149
Table 111: Colombia crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 150
Table 112: Colombia crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 150
Table 113: Colombia morning goods value, 2002–2007 (COP m, nominal prices) 151
Table 114: Colombia morning goods value forecast, 2007–2012 (COP m, nominal prices) 152
Table 115: Colombia morning goods value, 2002–2007 (US$ m nominal prices) 154
Table 116: Colombia morning goods value forecast, 2007–2012 (US$ m nominal prices) 154
Table 117: Colombia morning goods volume, 2002–2007 (Kg m) 156
Table 118: Colombia morning goods volume forecast, 2007–2012 (Kg m) 157
Table 119: Colombia morning goods brand share, by value, 2006–2007 (%) 160
Table 120: Colombia morning goods value, by brand 2006–2007 (COP m nominal prices) 160
Table 121: Colombia morning goods company share by value, 2006–2007 (%) 161
Table 122: Colombia morning goods value, by company, 2006–2007 (COP m nominal prices) 161
Table 123: Colombia morning goods distribution channels, by value, 2006–2007 (%) 162
Table 124: Colombia morning goods value, by distribution channel, 2006–2007 (COP m nominal prices) 162
Table 125: Colombia morning goods expenditure per capita, 2002–2007 (COP, nominal prices) 164
Table 126: Colombia morning goods forecast expenditure per capita, 2007–2012 (COP, nominal prices) 164
Table 127: Colombia morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 165
Table 128: Colombia morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 165
Table 129: Colombia morning goods consumption per capita, 2002–2007 (Kg) 166
Table 130: Colombia morning goods forecast consumption per capita, 2007–2012 (Kg) 166
Table 131: Global bakery and cereals market value, 2007 167
Table 132: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 170
Table 133: Global bakery and cereals market volume, 2007 172
Table 134: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 175
Table 135: Leading players - Top 5 countries 177
Table 136: Colombia bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 178
Table 137: Colombia bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 179
Table 138: Colombia bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 179
Table 139: Colombia bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 180
Table 140: Colombia bakery and cereals new product launches (reports) - Recent 5 launches 180
Table 141: Colombia Key Facts 182
Table 142: Colombia population, by age group, 2002-2007 (millions) 185
Table 143: Colombia population forecast, by age group, 2007-2012 (millions) 186
Table 144: Colombia population, by gender, 2002-2007 (millions) 186
Table 145: Colombia population forecast, by gender, 2007-2012 (millions) 187
Table 146: Colombia nominal GDP, 2002-2007 (COP bn, 2000 prices) 187
Table 147: Colombia nominal GDP forecast, 2007-2012 (COP bn, 2000 prices) 187
Table 148: Colombia real GDP, 2002-2007 (COP bn, nominal prices) 188
Table 149: Colombia real GDP forecast, 2007-2012 (COP bn, nominal prices) 188
Table 150: Colombia real GDP, 2002-2007 (US$ bn, 2000 prices) 188
Table 151: Colombia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 189
Table 152: Colombia consumer price index, 2002-2007 (2003=100) 189
Table 153: Colombia consumer price index, 2007-2012 (2003=100) 189