TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002–2007 27
Value Analysis, 2007–2012 29
Value Analysis, US$ 2002–2007 32
Value Analysis, US$ 2007–2012 33
Volume Analysis, 2002–2007 35
Volume Analysis, 2007–2012 37
Company and Brand Share Analysis 41
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
Bahlsen GmbH & Co. KG 54
Groupe Danone 56
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 58
Value Analysis, 2002–2007 58
Value Analysis, 2007–2012 59
Value Analysis, US$ 2002–2007 61
Value Analysis, US$ 2007–2012 61
Volume Analysis, 2002–2007 63
Volume Analysis, 2007–2012 64
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 75
Value Analysis, 2002–2007 75
Value Analysis, 2007–2012 76
Value Analysis, US$ 2002–2007 78
Value Analysis, US$ 2007–2012 78
Volume Analysis, 2002–2007 80
Volume Analysis, 2007–2012 81
Company and Brand Share Analysis 84
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 93
Value Analysis, 2002–2007 93
Value Analysis, 2007–2012 94
Value Analysis, US$ 2002–2007 96
Value Analysis, US$ 2007–2012 96
Volume Analysis, 2002–2007 98
Volume Analysis, 2007–2012 99
Company and Brand Share Analysis 102
Distribution Analysis 105
Expenditure & consumption per capita 107
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 110
Value Analysis, 2002–2007 110
Value Analysis, 2007–2012 112
Value Analysis, US$ 2002–2007 115
Value Analysis, US$ 2007–2012 116
Volume Analysis, 2002–2007 118
Volume Analysis, 2007–2012 120
Company and Brand Share Analysis 124
Distribution Analysis 129
Expenditure & consumption per capita 131
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 137
Value Analysis, 2002–2007 137
Value Analysis, 2007–2012 138
Value Analysis, US$ 2002–2007 140
Value Analysis, US$ 2007–2012 141
Volume Analysis, 2002–2007 143
Volume Analysis, 2007–2012 144
Company and Brand Share Analysis 147
Distribution Analysis 150
Expenditure & consumption per capita 152
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 155
Value Analysis, 2002–2007 155
Value Analysis, 2007–2012 156
Value Analysis, US$ 2002–2007 158
Value Analysis, US$ 2007–2012 158
Volume Analysis, 2002–2007 160
Volume Analysis, 2007–2012 161
Company and Brand Share Analysis 164
Distribution Analysis 166
Expenditure & consumption per capita 168
Chapter 11 COUNTRY COMPARISON 171
Value 171
Volume 176
Market Share 181
Chapter 12 NEW PRODUCT DEVELOPMENT 182
Product launches over time 182
Recent product launches 184
Chapter 13 EGYPT SOCIOECONOMIC PROFILE 185
Country Overview 185
Key Facts 186
Political Overview 187
Egypt Economic Overview 188
Chapter 14 EGYPT MACROECONOMIC PROFILE 189
Macroeconomic Indicators 189
Chapter 15 RESEARCH METHODOLOGY 194
Methodology overview 194
Secondary research 195
Market modeling 196
Primary research 197
Data finalization 198
Ongoing research 198
Chapter 16 APPENDIX 199
Future readings 199
How to contact experts in your industry 199
Disclaimer 199
LIST OF FIGURES
Figure 1: Egypt bakery and cereals value & value forecast, 2002-2012 (EGP m, nominal prices) 31
Figure 2: Egypt bakery and cereals category growth comparison, by value, 2002-2012 34
Figure 3: Egypt bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 39
Figure 4: Egypt bakery and cereals category growth comparison, by volume, 2002-2012 40
Figure 5: Egypt bakery and cereals company share, by value, 2006-2007 (%) 43
Figure 6: Egypt bakery and cereals distribution channels, by value, 2006-2007(%) 47
Figure 7: Egypt bread & rolls value & value forecast, 2002-2012 (EGP m, nominal prices) 60
Figure 8: Egypt bread & rolls category growth comparison, by value, 2002-2012 62
Figure 9: Egypt bread & rolls volume & volume forecast, 2002-2012 (Kg m) 65
Figure 10: Egypt bread & rolls category growth comparison, by volume, 2002-2012 66
Figure 11: Egypt bread & rolls company share, by value, 2006-2007 (%) 68
Figure 12: Egypt bread & rolls distribution channels, by value, 2006-2007(%) 71
Figure 13: Egypt breakfast cereals value & value forecast, 2002-2012 (EGP m, nominal prices) 77
Figure 14: Egypt breakfast cereals category growth comparison, by value, 2002-2012 79
Figure 15: Egypt breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 82
Figure 16: Egypt breakfast cereals category growth comparison, by volume, 2002-2012 83
Figure 17: Egypt breakfast cereals company share, by value, 2006-2007 (%) 86
Figure 18: Egypt breakfast cereals distribution channels, by value, 2006-2007(%) 89
Figure 19: Egypt cakes & pastries value & value forecast, 2002-2012 (EGP m, nominal prices) 95
Figure 20: Egypt cakes & pastries category growth comparison, by value, 2002-2012 97
Figure 21: Egypt cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 100
Figure 22: Egypt cakes & pastries category growth comparison, by volume, 2002-2012 101
Figure 23: Egypt cakes & pastries company share, by value, 2006-2007 (%) 103
Figure 24: Egypt cakes & pastries distribution channels, by value, 2006-2007(%) 106
Figure 25: Egypt cookies (sweet biscuits) value & value forecast, 2002-2012 (EGP m, nominal prices) 114
Figure 26: Egypt cookies (sweet biscuits) category growth comparison, by value, 2002-2012 117
Figure 27: Egypt cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 122
Figure 28: Egypt cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 123
Figure 29: Egypt cookies (sweet biscuits) company share, by value, 2006-2007 (%) 126
Figure 30: Egypt cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 130
Figure 31: Egypt crackers (savory biscuits) value & value forecast, 2002-2012 (EGP m, nominal prices) 139
Figure 32: Egypt crackers (savory biscuits) category growth comparison, by value, 2002-2012 142
Figure 33: Egypt crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 145
Figure 34: Egypt crackers (savory biscuits) category growth comparison, by volume, 2002-2012 146
Figure 35: Egypt crackers (savory biscuits) company share, by value, 2006-2007 (%) 148
Figure 36: Egypt crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 151
Figure 37: Egypt morning goods value & value forecast, 2002-2012 (EGP m, nominal prices) 157
Figure 38: Egypt morning goods category growth comparison, by value, 2002-2012 159
Figure 39: Egypt morning goods volume & volume forecast, 2002-2012 (Kg m) 162
Figure 40: Egypt morning goods category growth comparison, by volume, 2002-2012 163
Figure 41: Egypt morning goods distribution channels, by value, 2006-2007(%) 167
Figure 42: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 172
Figure 43: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 175
Figure 44: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 177
Figure 45: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 180
Figure 46: Map of Egypt 186
Figure 47: Annual data review process 195
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Egypt bakery and cereals value, 2002–2007 (EGP m, nominal prices) 28
Table 4: Egypt bakery and cereals value forecast, 2007–2012 (EGP m, nominal prices) 30
Table 5: Egypt bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: Egypt bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: Egypt bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: Egypt bakery and cereals volume forecast, 2007–2012 (Kg m) 38
Table 9: Egypt bakery and cereals brand share, by value, 2006–2007 (%) 41
Table 10: Egypt bakery and cereals value, by brand 2006–2007 (EGP m nominal prices) 42
Table 11: Egypt bakery and cereals company share by value, 2006–2007 (%) 44
Table 12: Egypt bakery and cereals value, by company, 2006–2007 (EGP m nominal prices) 45
Table 13: Egypt bakery and cereals distribution channels, by value, 2006–2007 (%) 46
Table 14: Egypt bakery and cereals value, by distribution channel, 2006–2007 (EGP m nominal prices) 46
Table 15: Egypt bakery and cereals expenditure per capita, 2002–2007 (EGP, nominal prices) 48
Table 16: Egypt bakery and cereals forecast expenditure per capita, 2007–2012 (EGP, nominal prices) 49
Table 17: Egypt bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 50
Table 18: Egypt bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 51
Table 19: Egypt bakery and cereals consumption per capita, 2002–2007 (Kg) 52
Table 20: Egypt bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 53
Table 21: Bahlsen GmbH & Co. KG Key Facts 54
Table 22: Groupe Danone Key Facts 56
Table 23: Egypt bread & rolls value, 2002–2007 (EGP m, nominal prices) 58
Table 24: Egypt bread & rolls value forecast, 2007–2012 (EGP m, nominal prices) 59
Table 25: Egypt bread & rolls value, 2002–2007 (US$ m nominal prices) 61
Table 26: Egypt bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 61
Table 27: Egypt bread & rolls volume, 2002–2007 (Kg m) 63
Table 28: Egypt bread & rolls volume forecast, 2007–2012 (Kg m) 64
Table 29: Egypt bread & rolls brand share, by value, 2006–2007 (%) 67
Table 30: Egypt bread & rolls value, by brand 2006–2007 (EGP m nominal prices) 67
Table 31: Egypt bread & rolls company share by value, 2006–2007 (%) 69
Table 32: Egypt bread & rolls value, by company, 2006–2007 (EGP m nominal prices) 69
Table 33: Egypt bread & rolls distribution channels, by value, 2006–2007 (%) 70
Table 34: Egypt bread & rolls value, by distribution channel, 2006–2007 (EGP m nominal prices) 70
Table 35: Egypt bread & rolls expenditure per capita, 2002–2007 (EGP, nominal prices) 72
Table 36: Egypt bread & rolls forecast expenditure per capita, 2007–2012 (EGP, nominal prices) 72
Table 37: Egypt bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 73
Table 38: Egypt bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 73
Table 39: Egypt bread & rolls consumption per capita, 2002–2007 (Kg) 74
Table 40: Egypt bread & rolls forecast consumption per capita, 2007–2012 (Kg) 74
Table 41: Egypt breakfast cereals value, 2002–2007 (EGP m, nominal prices) 75
Table 42: Egypt breakfast cereals value forecast, 2007–2012 (EGP m, nominal prices) 76
Table 43: Egypt breakfast cereals value, 2002–2007 (US$ m nominal prices) 78
Table 44: Egypt breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 78
Table 45: Egypt breakfast cereals volume, 2002–2007 (Kg m) 80
Table 46: Egypt breakfast cereals volume forecast, 2007–2012 (Kg m) 81
Table 47: Egypt breakfast cereals brand share, by value, 2006–2007 (%) 84
Table 48: Egypt breakfast cereals value, by brand 2006–2007 (EGP m nominal prices) 85
Table 49: Egypt breakfast cereals company share by value, 2006–2007 (%) 87
Table 50: Egypt breakfast cereals value, by company, 2006–2007 (EGP m nominal prices) 87
Table 51: Egypt breakfast cereals distribution channels, by value, 2006–2007 (%) 88
Table 52: Egypt breakfast cereals value, by distribution channel, 2006–2007 (EGP m nominal prices) 88
Table 53: Egypt breakfast cereals expenditure per capita, 2002–2007 (EGP, nominal prices) 90
Table 54: Egypt breakfast cereals forecast expenditure per capita, 2007–2012 (EGP, nominal prices) 90
Table 55: Egypt breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 91
Table 56: Egypt breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 91
Table 57: Egypt breakfast cereals consumption per capita, 2002–2007 (Kg) 92
Table 58: Egypt breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 92
Table 59: Egypt cakes & pastries value, 2002–2007 (EGP m, nominal prices) 93
Table 60: Egypt cakes & pastries value forecast, 2007–2012 (EGP m, nominal prices) 94
Table 61: Egypt cakes & pastries value, 2002–2007 (US$ m nominal prices) 96
Table 62: Egypt cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 96
Table 63: Egypt cakes & pastries volume, 2002–2007 (Kg m) 98
Table 64: Egypt cakes & pastries volume forecast, 2007–2012 (Kg m) 99
Table 65: Egypt cakes & pastries brand share, by value, 2006–2007 (%) 102
Table 66: Egypt cakes & pastries value, by brand 2006–2007 (EGP m nominal prices) 102
Table 67: Egypt cakes & pastries company share by value, 2006–2007 (%) 104
Table 68: Egypt cakes & pastries value, by company, 2006–2007 (EGP m nominal prices) 104
Table 69: Egypt cakes & pastries distribution channels, by value, 2006–2007 (%) 105
Table 70: Egypt cakes & pastries value, by distribution channel, 2006–2007 (EGP m nominal prices) 105
Table 71: Egypt cakes & pastries expenditure per capita, 2002–2007 (EGP, nominal prices) 107
Table 72: Egypt cakes & pastries forecast expenditure per capita, 2007–2012 (EGP, nominal prices) 107
Table 73: Egypt cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 108
Table 74: Egypt cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 108
Table 75: Egypt cakes & pastries consumption per capita, 2002–2007 (Kg) 109
Table 76: Egypt cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 109
Table 77: Egypt cookies (sweet biscuits) value, 2002–2007 (EGP m, nominal prices) 111
Table 78: Egypt cookies (sweet biscuits) value forecast, 2007–2012 (EGP m, nominal prices) 113
Table 79: Egypt cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 115
Table 80: Egypt cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 116
Table 81: Egypt cookies (sweet biscuits) volume, 2002–2007 (Kg m) 119
Table 82: Egypt cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 121
Table 83: Egypt cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 124
Table 84: Egypt cookies (sweet biscuits) value, by brand 2006–2007 (EGP m nominal prices) 125
Table 85: Egypt cookies (sweet biscuits) company share by value, 2006–2007 (%) 127
Table 86: Egypt cookies (sweet biscuits) value, by company, 2006–2007 (EGP m nominal prices) 128
Table 87: Egypt cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 129
Table 88: Egypt cookies (sweet biscuits) value, by distribution channel, 2006–2007 (EGP m nominal prices) 129
Table 89: Egypt cookies (sweet biscuits) expenditure per capita, 2002–2007 (EGP, nominal prices) 131
Table 90: Egypt cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (EGP, nominal prices) 132
Table 91: Egypt cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 133
Table 92: Egypt cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 134
Table 93: Egypt cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 135
Table 94: Egypt cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 136
Table 95: Egypt crackers (savory biscuits) value, 2002–2007 (EGP m, nominal prices) 137
Table 96: Egypt crackers (savory biscuits) value forecast, 2007–2012 (EGP m, nominal prices) 138
Table 97: Egypt crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 140
Table 98: Egypt crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 141
Table 99: Egypt crackers (savory biscuits) volume, 2002–2007 (Kg m) 143
Table 100: Egypt crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 144
Table 101: Egypt crackers (savory biscuits) brand share, by value, 2006–2007 (%) 147
Table 102: Egypt crackers (savory biscuits) value, by brand 2006–2007 (EGP m nominal prices) 147
Table 103: Egypt crackers (savory biscuits) company share by value, 2006–2007 (%) 149
Table 104: Egypt crackers (savory biscuits) value, by company, 2006–2007 (EGP m nominal prices) 149
Table 105: Egypt crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 150
Table 106: Egypt crackers (savory biscuits) value, by distribution channel, 2006–2007 (EGP m nominal prices) 150
Table 107: Egypt crackers (savory biscuits) expenditure per capita, 2002–2007 (EGP, nominal prices) 152
Table 108: Egypt crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (EGP, nominal prices) 152
Table 109: Egypt crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 153
Table 110: Egypt crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 153
Table 111: Egypt crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 154
Table 112: Egypt crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 154
Table 113: Egypt morning goods value, 2002–2007 (EGP m, nominal prices) 155
Table 114: Egypt morning goods value forecast, 2007–2012 (EGP m, nominal prices) 156
Table 115: Egypt morning goods value, 2002–2007 (US$ m nominal prices) 158
Table 116: Egypt morning goods value forecast, 2007–2012 (US$ m nominal prices) 158
Table 117: Egypt morning goods volume, 2002–2007 (Kg m) 160
Table 118: Egypt morning goods volume forecast, 2007–2012 (Kg m) 161
Table 119: Egypt morning goods brand share, by value, 2006–2007 (%) 164
Table 120: Egypt morning goods value, by brand 2006–2007 (EGP m nominal prices) 164
Table 121: Egypt morning goods company share by value, 2006–2007 (%) 165
Table 122: Egypt morning goods value, by company, 2006–2007 (EGP m nominal prices) 165
Table 123: Egypt morning goods distribution channels, by value, 2006–2007 (%) 166
Table 124: Egypt morning goods value, by distribution channel, 2006–2007 (EGP m nominal prices) 166
Table 125: Egypt morning goods expenditure per capita, 2002–2007 (EGP, nominal prices) 168
Table 126: Egypt morning goods forecast expenditure per capita, 2007–2012 (EGP, nominal prices) 168
Table 127: Egypt morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 169
Table 128: Egypt morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 169
Table 129: Egypt morning goods consumption per capita, 2002–2007 (Kg) 170
Table 130: Egypt morning goods forecast consumption per capita, 2007–2012 (Kg) 170
Table 131: Global bakery and cereals market value, 2007 171
Table 132: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 174
Table 133: Global bakery and cereals market volume, 2007 176
Table 134: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 179
Table 135: Leading players - Top 5 countries 181
Table 136: Egypt bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 182
Table 137: Egypt bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 183
Table 138: Egypt bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 183
Table 139: Egypt bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 184
Table 140: Egypt bakery and cereals new product launches (reports) - Recent 5 launches 184
Table 141: Egypt Key Facts 186
Table 142: Egypt population, by age group, 2002-2007 (millions) 189
Table 143: Egypt population forecast, by age group, 2007-2012 (millions) 190
Table 144: Egypt population, by gender, 2002-2007 (millions) 190
Table 145: Egypt population forecast, by gender, 2007-2012 (millions) 191
Table 146: Egypt nominal GDP, 2002-2007 (EGP bn, 2000 prices) 191
Table 147: Egypt nominal GDP forecast, 2007-2012 (EGP bn, 2000 prices) 191
Table 148: Egypt real GDP, 2002-2007 (EGP bn, nominal prices) 192
Table 149: Egypt real GDP forecast, 2007-2012 (EGP bn, nominal prices) 192
Table 150: Egypt real GDP, 2002-2007 (US$ bn, 2000 prices) 192
Table 151: Egypt real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 193
Table 152: Egypt consumer price index, 2002-2007 (2003=100) 193
Table 153: Egypt consumer price index, 2007-2012 (2003=100) 193