Bakery and cereals in Germany to 2012

Bakery and cereals in Germany to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Germany. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Bakery and cereals in Germany increased between 2002-2007, growing at an average annual rate of 1.8%.

The leading company in the market in 2007 was Barilla Holding Società per Azioni. The second-largest player was Kellogg Company with Bahlsen GmbH & Co in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Bakery and cereals markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002–2007 27
Value Analysis, 2007–2012 29
Value Analysis, US$ 2002–2007 32
Value Analysis, US$ 2007–2012 33
Volume Analysis, 2002–2007 35
Volume Analysis, 2007–2012 37
Company and Brand Share Analysis 41
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
Barilla Holding Società per Azioni 54
Kellogg Company 56
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 59
Value Analysis, 2002–2007 59
Value Analysis, 2007–2012 60
Value Analysis, US$ 2002–2007 62
Value Analysis, US$ 2007–2012 62
Volume Analysis, 2002–2007 64
Volume Analysis, 2007–2012 65
Company and Brand Share Analysis 68
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 75
Value Analysis, 2002–2007 75
Value Analysis, 2007–2012 76
Value Analysis, US$ 2002–2007 78
Value Analysis, US$ 2007–2012 78
Volume Analysis, 2002–2007 80
Volume Analysis, 2007–2012 81
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 92
Value Analysis, 2002–2007 92
Value Analysis, 2007–2012 93
Value Analysis, US$ 2002–2007 95
Value Analysis, US$ 2007–2012 95
Volume Analysis, 2002–2007 97
Volume Analysis, 2007–2012 98
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 109
Value Analysis, 2002–2007 109
Value Analysis, 2007–2012 111
Value Analysis, US$ 2002–2007 114
Value Analysis, US$ 2007–2012 115
Volume Analysis, 2002–2007 117
Volume Analysis, 2007–2012 119
Company and Brand Share Analysis 123
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 134
Value Analysis, 2002–2007 134
Value Analysis, 2007–2012 135
Value Analysis, US$ 2002–2007 137
Value Analysis, US$ 2007–2012 138
Volume Analysis, 2002–2007 140
Volume Analysis, 2007–2012 141
Company and Brand Share Analysis 144
Distribution Analysis 147
Expenditure & consumption per capita 149
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 152
Value Analysis, 2002–2007 152
Value Analysis, 2007–2012 153
Value Analysis, US$ 2002–2007 155
Value Analysis, US$ 2007–2012 155
Volume Analysis, 2002–2007 157
Volume Analysis, 2007–2012 158
Company and Brand Share Analysis 161
Distribution Analysis 163
Expenditure & consumption per capita 165
Chapter 11 COUNTRY COMPARISON 168
Value 168
Volume 173
Market Share 178
Chapter 12 NEW PRODUCT DEVELOPMENT 179
Product launches over time 179
Recent product launches 181
Chapter 13 GERMANY SOCIOECONOMIC PROFILE 182
Country Overview 182
Key Facts 183
Political Overview 185
Germany Economic Overview 186
Chapter 14 GERMANY MACROECONOMIC PROFILE 187
Macroeconomic Indicators 187
Chapter 15 RESEARCH METHODOLOGY 192
Methodology overview 192
Secondary research 193
Market modeling 194
Primary research 195
Data finalization 196
Ongoing research 196
Chapter 16 APPENDIX 197
Future readings 197
How to contact experts in your industry 197
Disclaimer 197

LIST OF FIGURES
Figure 1: Germany bakery and cereals value & value forecast, 2002-2012 (€ m, nominal prices) 31
Figure 2: Germany bakery and cereals category growth comparison, by value, 2002-2012 34
Figure 3: Germany bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 39
Figure 4: Germany bakery and cereals category growth comparison, by volume, 2002-2012 40
Figure 5: Germany bakery and cereals company share, by value, 2006-2007 (%) 43
Figure 6: Germany bakery and cereals distribution channels, by value, 2006-2007(%) 47
Figure 7: Germany bread & rolls value & value forecast, 2002-2012 (€ m, nominal prices) 61
Figure 8: Germany bread & rolls category growth comparison, by value, 2002-2012 63
Figure 9: Germany bread & rolls volume & volume forecast, 2002-2012 (Kg m) 66
Figure 10: Germany bread & rolls category growth comparison, by volume, 2002-2012 67
Figure 11: Germany bread & rolls distribution channels, by value, 2006-2007(%) 71
Figure 12: Germany breakfast cereals value & value forecast, 2002-2012 (€ m, nominal prices) 77
Figure 13: Germany breakfast cereals category growth comparison, by value, 2002-2012 79
Figure 14: Germany breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 82
Figure 15: Germany breakfast cereals category growth comparison, by volume, 2002-2012 83
Figure 16: Germany breakfast cereals company share, by value, 2006-2007 (%) 85
Figure 17: Germany breakfast cereals distribution channels, by value, 2006-2007(%) 88
Figure 18: Germany cakes & pastries value & value forecast, 2002-2012 (€ m, nominal prices) 94
Figure 19: Germany cakes & pastries category growth comparison, by value, 2002-2012 96
Figure 20: Germany cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 99
Figure 21: Germany cakes & pastries category growth comparison, by volume, 2002-2012 100
Figure 22: Germany cakes & pastries company share, by value, 2006-2007 (%) 102
Figure 23: Germany cakes & pastries distribution channels, by value, 2006-2007(%) 105
Figure 24: Germany cookies (sweet biscuits) value & value forecast, 2002-2012 (€ m, nominal prices) 113
Figure 25: Germany cookies (sweet biscuits) category growth comparison, by value, 2002-2012 116
Figure 26: Germany cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 121
Figure 27: Germany cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 122
Figure 28: Germany cookies (sweet biscuits) company share, by value, 2006-2007 (%) 124
Figure 29: Germany cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 127
Figure 30: Germany crackers (savory biscuits) value & value forecast, 2002-2012 (€ m, nominal prices) 136
Figure 31: Germany crackers (savory biscuits) category growth comparison, by value, 2002-2012 139
Figure 32: Germany crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 142
Figure 33: Germany crackers (savory biscuits) category growth comparison, by volume, 2002-2012 143
Figure 34: Germany crackers (savory biscuits) company share, by value, 2006-2007 (%) 145
Figure 35: Germany crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 148
Figure 36: Germany morning goods value & value forecast, 2002-2012 (€ m, nominal prices) 154
Figure 37: Germany morning goods category growth comparison, by value, 2002-2012 156
Figure 38: Germany morning goods volume & volume forecast, 2002-2012 (Kg m) 159
Figure 39: Germany morning goods category growth comparison, by volume, 2002-2012 160
Figure 40: Germany morning goods distribution channels, by value, 2006-2007(%) 164
Figure 41: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 169
Figure 42: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 172
Figure 43: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 174
Figure 44: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 177
Figure 45: Map of Germany 184
Figure 46: Annual data review process 193

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Germany bakery and cereals value, 2002–2007 (€ m, nominal prices) 28
Table 4: Germany bakery and cereals value forecast, 2007–2012 (€ m, nominal prices) 30
Table 5: Germany bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: Germany bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: Germany bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: Germany bakery and cereals volume forecast, 2007–2012 (Kg m) 38
Table 9: Germany bakery and cereals brand share, by value, 2006–2007 (%) 41
Table 10: Germany bakery and cereals value, by brand 2006–2007 (€ m nominal prices) 42
Table 11: Germany bakery and cereals company share by value, 2006–2007 (%) 44
Table 12: Germany bakery and cereals value, by company, 2006–2007 (€ m nominal prices) 45
Table 13: Germany bakery and cereals distribution channels, by value, 2006–2007 (%) 46
Table 14: Germany bakery and cereals value, by distribution channel, 2006–2007 (€ m nominal prices) 46
Table 15: Germany bakery and cereals expenditure per capita, 2002–2007 (€, nominal prices) 48
Table 16: Germany bakery and cereals forecast expenditure per capita, 2007–2012 (€, nominal prices) 49
Table 17: Germany bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 50
Table 18: Germany bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 51
Table 19: Germany bakery and cereals consumption per capita, 2002–2007 (Kg) 52
Table 20: Germany bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 53
Table 21: Barilla Holding Società per Azioni Key Facts 54
Table 22: Kellogg Company Key Facts 56
Table 23: Germany bread & rolls value, 2002–2007 (€ m, nominal prices) 59
Table 24: Germany bread & rolls value forecast, 2007–2012 (€ m, nominal prices) 60
Table 25: Germany bread & rolls value, 2002–2007 (US$ m nominal prices) 62
Table 26: Germany bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 62
Table 27: Germany bread & rolls volume, 2002–2007 (Kg m) 64
Table 28: Germany bread & rolls volume forecast, 2007–2012 (Kg m) 65
Table 29: Germany bread & rolls brand share, by value, 2006–2007 (%) 68
Table 30: Germany bread & rolls value, by brand 2006–2007 (€ m nominal prices) 68
Table 31: Germany bread & rolls company share by value, 2006–2007 (%) 69
Table 32: Germany bread & rolls value, by company, 2006–2007 (€ m nominal prices) 69
Table 33: Germany bread & rolls distribution channels, by value, 2006–2007 (%) 70
Table 34: Germany bread & rolls value, by distribution channel, 2006–2007 (€ m nominal prices) 70
Table 35: Germany bread & rolls expenditure per capita, 2002–2007 (€, nominal prices) 72
Table 36: Germany bread & rolls forecast expenditure per capita, 2007–2012 (€, nominal prices) 72
Table 37: Germany bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 73
Table 38: Germany bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 73
Table 39: Germany bread & rolls consumption per capita, 2002–2007 (Kg) 74
Table 40: Germany bread & rolls forecast consumption per capita, 2007–2012 (Kg) 74
Table 41: Germany breakfast cereals value, 2002–2007 (€ m, nominal prices) 75
Table 42: Germany breakfast cereals value forecast, 2007–2012 (€ m, nominal prices) 76
Table 43: Germany breakfast cereals value, 2002–2007 (US$ m nominal prices) 78
Table 44: Germany breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 78
Table 45: Germany breakfast cereals volume, 2002–2007 (Kg m) 80
Table 46: Germany breakfast cereals volume forecast, 2007–2012 (Kg m) 81
Table 47: Germany breakfast cereals brand share, by value, 2006–2007 (%) 84
Table 48: Germany breakfast cereals value, by brand 2006–2007 (€ m nominal prices) 84
Table 49: Germany breakfast cereals company share by value, 2006–2007 (%) 86
Table 50: Germany breakfast cereals value, by company, 2006–2007 (€ m nominal prices) 86
Table 51: Germany breakfast cereals distribution channels, by value, 2006–2007 (%) 87
Table 52: Germany breakfast cereals value, by distribution channel, 2006–2007 (€ m nominal prices) 87
Table 53: Germany breakfast cereals expenditure per capita, 2002–2007 (€, nominal prices) 89
Table 54: Germany breakfast cereals forecast expenditure per capita, 2007–2012 (€, nominal prices) 89
Table 55: Germany breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 90
Table 56: Germany breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 90
Table 57: Germany breakfast cereals consumption per capita, 2002–2007 (Kg) 91
Table 58: Germany breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 91
Table 59: Germany cakes & pastries value, 2002–2007 (€ m, nominal prices) 92
Table 60: Germany cakes & pastries value forecast, 2007–2012 (€ m, nominal prices) 93
Table 61: Germany cakes & pastries value, 2002–2007 (US$ m nominal prices) 95
Table 62: Germany cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 95
Table 63: Germany cakes & pastries volume, 2002–2007 (Kg m) 97
Table 64: Germany cakes & pastries volume forecast, 2007–2012 (Kg m) 98
Table 65: Germany cakes & pastries brand share, by value, 2006–2007 (%) 101
Table 66: Germany cakes & pastries value, by brand 2006–2007 (€ m nominal prices) 101
Table 67: Germany cakes & pastries company share by value, 2006–2007 (%) 103
Table 68: Germany cakes & pastries value, by company, 2006–2007 (€ m nominal prices) 103
Table 69: Germany cakes & pastries distribution channels, by value, 2006–2007 (%) 104
Table 70: Germany cakes & pastries value, by distribution channel, 2006–2007 (€ m nominal prices) 104
Table 71: Germany cakes & pastries expenditure per capita, 2002–2007 (€, nominal prices) 106
Table 72: Germany cakes & pastries forecast expenditure per capita, 2007–2012 (€, nominal prices) 106
Table 73: Germany cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 107
Table 74: Germany cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 107
Table 75: Germany cakes & pastries consumption per capita, 2002–2007 (Kg) 108
Table 76: Germany cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 108
Table 77: Germany cookies (sweet biscuits) value, 2002–2007 (€ m, nominal prices) 110
Table 78: Germany cookies (sweet biscuits) value forecast, 2007–2012 (€ m, nominal prices) 112
Table 79: Germany cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 114
Table 80: Germany cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 115
Table 81: Germany cookies (sweet biscuits) volume, 2002–2007 (Kg m) 118
Table 82: Germany cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 120
Table 83: Germany cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 123
Table 84: Germany cookies (sweet biscuits) value, by brand 2006–2007 (€ m nominal prices) 123
Table 85: Germany cookies (sweet biscuits) company share by value, 2006–2007 (%) 125
Table 86: Germany cookies (sweet biscuits) value, by company, 2006–2007 (€ m nominal prices) 125
Table 87: Germany cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 126
Table 88: Germany cookies (sweet biscuits) value, by distribution channel, 2006–2007 (€ m nominal prices) 126
Table 89: Germany cookies (sweet biscuits) expenditure per capita, 2002–2007 (€, nominal prices) 128
Table 90: Germany cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (€, nominal prices) 129
Table 91: Germany cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 130
Table 92: Germany cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 131
Table 93: Germany cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 132
Table 94: Germany cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 133
Table 95: Germany crackers (savory biscuits) value, 2002–2007 (€ m, nominal prices) 134
Table 96: Germany crackers (savory biscuits) value forecast, 2007–2012 (€ m, nominal prices) 135
Table 97: Germany crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 137
Table 98: Germany crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 138
Table 99: Germany crackers (savory biscuits) volume, 2002–2007 (Kg m) 140
Table 100: Germany crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 141
Table 101: Germany crackers (savory biscuits) brand share, by value, 2006–2007 (%) 144
Table 102: Germany crackers (savory biscuits) value, by brand 2006–2007 (€ m nominal prices) 144
Table 103: Germany crackers (savory biscuits) company share by value, 2006–2007 (%) 146
Table 104: Germany crackers (savory biscuits) value, by company, 2006–2007 (€ m nominal prices) 146
Table 105: Germany crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 147
Table 106: Germany crackers (savory biscuits) value, by distribution channel, 2006–2007 (€ m nominal prices) 147
Table 107: Germany crackers (savory biscuits) expenditure per capita, 2002–2007 (€, nominal prices) 149
Table 108: Germany crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (€, nominal prices) 149
Table 109: Germany crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 150
Table 110: Germany crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 150
Table 111: Germany crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 151
Table 112: Germany crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 151
Table 113: Germany morning goods value, 2002–2007 (€ m, nominal prices) 152
Table 114: Germany morning goods value forecast, 2007–2012 (€ m, nominal prices) 153
Table 115: Germany morning goods value, 2002–2007 (US$ m nominal prices) 155
Table 116: Germany morning goods value forecast, 2007–2012 (US$ m nominal prices) 155
Table 117: Germany morning goods volume, 2002–2007 (Kg m) 157
Table 118: Germany morning goods volume forecast, 2007–2012 (Kg m) 158
Table 119: Germany morning goods brand share, by value, 2006–2007 (%) 161
Table 120: Germany morning goods value, by brand 2006–2007 (€ m nominal prices) 161
Table 121: Germany morning goods company share by value, 2006–2007 (%) 162
Table 122: Germany morning goods value, by company, 2006–2007 (€ m nominal prices) 162
Table 123: Germany morning goods distribution channels, by value, 2006–2007 (%) 163
Table 124: Germany morning goods value, by distribution channel, 2006–2007 (€ m nominal prices) 163
Table 125: Germany morning goods expenditure per capita, 2002–2007 (€, nominal prices) 165
Table 126: Germany morning goods forecast expenditure per capita, 2007–2012 (€, nominal prices) 165
Table 127: Germany morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 166
Table 128: Germany morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 166
Table 129: Germany morning goods consumption per capita, 2002–2007 (Kg) 167
Table 130: Germany morning goods forecast consumption per capita, 2007–2012 (Kg) 167
Table 131: Global bakery and cereals market value, 2007 168
Table 132: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 171
Table 133: Global bakery and cereals market volume, 2007 173
Table 134: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 176
Table 135: Leading players - Top 5 countries 178
Table 136: Germany bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 179
Table 137: Germany bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 180
Table 138: Germany bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 180
Table 139: Germany bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 181
Table 140: Germany bakery and cereals new product launches (reports) - Recent 5 launches 181
Table 141: Germany Key Facts 183
Table 142: Germany population, by age group, 2002-2007 (millions) 187
Table 143: Germany population forecast, by age group, 2007-2012 (millions) 188
Table 144: Germany population, by gender, 2002-2007 (millions) 188
Table 145: Germany population forecast, by gender, 2007-2012 (millions) 189
Table 146: Germany nominal GDP, 2002-2007 (€ bn, 2000 prices) 189
Table 147: Germany nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 189
Table 148: Germany real GDP, 2002-2007 (€ bn, nominal prices) 190
Table 149: Germany real GDP forecast, 2007-2012 (€ bn, nominal prices) 190
Table 150: Germany real GDP, 2002-2007 (US$ bn, 2000 prices) 190
Table 151: Germany real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 191
Table 152: Germany consumer price index, 2002-2007 (2003=100) 191
Table 153: Germany consumer price index, 2007-2012 (2003=100) 191