Analysis of the Global Video Nonlinear Editing Market

  • November 2012
  • -
  • Frost & Sullivan
  • -
  • 89 pages

Professional video segments are moving towards digital, HD, file-based and multimedia ecosystems, and these factors will drive continued demand for video nonlinear editing solutions globally. However, this market is highly concentrated with over 50 percent held by two companies, Apple and Adobe. Any strategic change in product innovation or pricing by either can significantly alter the growth trends and market landscape. This research service covers the Broadcast, Post-Production and Professionals segments; and provides an in-depth discussion of market drivers and restraints, regional analysis, competitive analysis, revenue forecasts, and technology trends. The study period is 2009-2016 with the base year as 2011.



Executive Summary


• The video nonlinear editing (NLE) market is at crossroads. The landscape of this otherwise mature
and highly concentrated market was disrupted in 2011 with multiple vendors positioning different
strategies, which are likely to impact growth from 2012 to 2016.
• The main drivers for this market include:
o The accelerated growth of multimedia video consumption and access
o Continuing fall in prices for information technology (IT) hardware and software
o The transition of professional video (pro-video) segments such as broadcast and postproduction to Internet Protocol (IP)- and file-based workflows
• Pro-video editing today is a far cry from what it was a decade ago. Systems are faster and multifunctional, and a high-end NLE bundle costs one-fifth (if not less) than what it did in 2002.
• The biggest market challenge is that more than percent of the total NLE revenue has been in the hands of Apple and Adobe, and for both of them, editing (or any pro-video solution) is not a core product. Any move from either of these companies, especially Apple, with regard to pricing and product features has had a dramatic impact on the competitive landscape over the years.
• The market was especially shaken up in 2011 by Apple’s release (and overhaul) of Final Cut Pro X (FCPX) at $ , with a percent price cut, which not only shrank the market size in total revenue, but also resulted in a marginal churn of FCP users to competitors. Source: Frost & Sullivan analysis.

Table Of Contents

Executive Summary
Market Overview
Total Video Nonlinear Editing Market -
• External Challenges: Drivers and Restraints
• Forecasts and Trends
• Market Share and Competitive Analysis
Broadcast Segment Breakdown
Post-Production Segment Breakdown
Professionals Segment Breakdown
The Last Word
Appendix
• Learn More—Next Steps
• Table of Acronyms Used

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