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Eyewear in Germany

  • July 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

Eyewear in Germany was able to record strong value and volume sales growth in 2016, which remained in line with the average development of the review period. Demographic, health and lifestyle trends within the German population have proved beneficial for the development of eyewear sales. The ageing population has particularly contributed to an increase in presbyopia while increased media consumption and progressing digitalisation have supported growth rates in myopia. Other health-related issues...

Euromonitor International’s Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eyewear in Germany
EYEWEAR IN GERMANY
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Eyewear Continues To Grow in Germany
Product Value and Functionality Trump Price
Intensified Competition and Strong Fragmentation Define German Eyewear
Retailer Cooperation and Diversification As Keys To Success
More Growth for Eyewear in Sight Over the Forecast Period
Key Trends and Developments
Worsening Eye Health Conditions Promote Growth of Eyewear in Germany
Many Ways Lead To Eyewear in Germany
Multichannelling Eyewear - Changes in Distribution in Germany
Market Data
Table 1 Sales of Eyewear by Category: Volume 2011-2016
Table 2 Sales of Eyewear by Category: Value 2011-2016
Table 3 Sales of Eyewear by Category: % Volume Growth 2011-2016
Table 4 Sales of Eyewear by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Eyewear: % Value 2011-2015
Table 6 LBN Brand Shares of Eyewear: % Value 2012-2015
Table 7 Distribution of Eyewear by Format: % Value 2011-2016
Table 8 Forecast Sales of Eyewear by Category: Volume 2016-2021
Table 9 Forecast Sales of Eyewear by Category: Value 2016-2021
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Apollo-optik GmbH in Eyewear (germany)
Strategic Direction
Key Facts
Summary 2 Apollo-Optik GmbH: Key Facts
Competitive Positioning
Summary 3 Apollo-Optik GmbH: Competitive Position 2015
Fielmann AG in Eyewear (germany)
Strategic Direction
Key Facts
Summary 4 Fielmann AG: Key Facts
Summary 5 Fielmann AG: Operational Indicators
Company Background
Chart 1 Fielmann AG: Fielmann in Berlin
Internet Strategy
Private Label
Summary 6 Fielmann AG: Private Label Portfolio
Competitive Positioning
Summary 7 Fielmann AG: Competitive Position 2015
Rodenstock GmbH in Eyewear (germany)
Strategic Direction
Key Facts
Summary 8 Rodenstock GmbH: Key Facts
Summary 9 Rodenstock GmbH: Operational Indicators
Competitive Positioning
Summary 10 Rodenstock GmbH: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Contact Lenses by Category: Volume 2011-2016
Table 13 Sales of Contact Lenses by Category: Value 2011-2016
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2011-2016
Table 15 Sales of Contact Lenses by Category: % Value Growth 2011-2016
Table 16 Sales of Contact Lense Solutions: Value 2011-2016
Table 17 Sales of Contact Lense Solutions: % Value Growth 2011-2016
Table 18 Sales of Contact Lenses by Type: % Value 2011-2016
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2011-2016
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2011-2016
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2011-2016
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2011-2016
Table 23 NBO Company Shares of Contact Lenses: % Value 2011-2015
Table 24 LBN Brand Shares of Contact Lenses: % Value 2012-2015
Table 25 Distribution of Contact Lenses by Format: % Value 2011-2016
Table 26 Distribution of Contact Lense Solutions by Format: % Value 2011-2016
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2016-2021
Table 28 Forecast Sales of Contact Lenses by Category: Value 2016-2021
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2016-2021
Table 31 Forecast Sales of Contact Lense Solutions: Value 2016-2021
Table 32 Forecast Sales of Contact Lense Solutions: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Spectacles by Category: Volume 2011-2016
Table 34 Sales of Spectacles by Category: Value 2011-2016
Table 35 Sales of Spectacles by Category: % Volume Growth 2011-2016
Table 36 Sales of Spectacles by Category: % Value Growth 2011-2016
Table 37 Sales of Spectacle Lenses by Type: % Value 2011-2016
Table 38 NBO Company Shares of Spectacles: % Value 2011-2015
Table 39 LBN Brand Shares of Spectacles: % Value 2012-2015
Table 40 Distribution of Spectacles by Format: % Value 2011-2016
Table 41 Forecast Sales of Spectacles by Category: Volume 2016-2021
Table 42 Forecast Sales of Spectacles by Category: Value 2016-2021
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2016-2021
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2016-2021












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