Eyewear in Turkey

  • December 2012
  • -
  • Euromonitor International
  • -
  • 31 pages

Eyewear in Turkey performed well in 2012, as it started to record pre-crisis level growth rates. As Turkish consumers started to attain more comfortable income levels, eyewear sales reached double-digit growth as of 2011. Due to the increasing concerns about health, more people are buying vision correction aids that are prescribed by an optician or a doctor. Sales of fashion spectacles, frames and sunglasses all benefited from growth in area, thus driving demand for spectacles from the designer...

Euromonitor International's Eyewear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

EYEWEAR IN TURKEY
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Eyewear Back To Pre-crisis Level
Technology Drives Eyewear
Spectacles Is More Fragmented Than Contact Lenses
Optical Shops Account for Majority of Sales
Positive Future
Key Trends and Developments
Growing Number of Optical Chains
Changing Demographics Shapes Consumption
Increased Myopia Rates
Table 1 % of Population with Myopia: 2008-2012
Table 2 Number of Certified Opticians: 2008-2012
Market Data
Table 3 Sales of Eyewear by Category: Volume 2007-2012
Table 4 Sales of Eyewear by Category: Value 2007-2012
Table 5 Sales of Eyewear by Category: % Volume Growth 2007-2012
Table 6 Sales of Eyewear by Category: % Value Growth 2007-2012
Table 7 Eyewear Company Shares 2007-2011
Table 8 Eyewear Brand Shares 2008-2011
Table 9 Sales of Eyewear by Distribution Format 2007-2012
Table 10 Forecast Sales of Eyewear by Category: Volume 2012-2017
Table 11 Forecast Sales of Eyewear by Category: Value 2012-2017
Table 12 Forecast Sales of Eyewear by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Eyewear by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Atasun Optik As in Eyewear (turkey)
Strategic Direction
Summary 2 Atasun Optik AS: Key Facts
Summary 3 Atasun Optik AS: Operational Indicators
Company Background
Chart 1 Atasun Optik AS: Atasun in Tepe Nautilus Shopping Mall - Istanbul
Internet Strategy
Private Label
Competitive Positioning
Summary 4 Atasun Optik AS: Competitive Position 2011
Dogan Optik San Ve Tic Ltd Sti in Eyewear (turkey)
Strategic Direction
Key Facts
Summary 5 Dogan Optik San Ve Tic Ltd Sti: Key Facts
Company Background
Production
Competitive Positioning
Merve Optik San Tic Ltd Sti in Eyewear (turkey)
Strategic Direction
Key Facts
Summary 6 Merve Optik San Tic Ltd Sti: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Merve Optik San Tic Ltd Sti: Competitive Position 2011
Sesa Group in Eyewear (turkey)
Strategic Direction
Key Facts
Summary 8 Sesa Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Sesa Group: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Contact Lenses by Category: Volume 2007-2012
Table 15 Sales of Contact Lenses by Category: Value 2007-2012
Table 16 Sales of Contact Lenses by Category: % Volume Growth 2007-2012
Table 17 Sales of Contact Lenses by Category: % Value Growth 2007-2012
Table 18 Contact Lenses Company Shares 2007-2011
Table 19 Contact Lenses Brand Shares 2008-2011
Table 20 Sales of Contact Lenses by Distribution Format 2007-2012
Table 21 Forecast Sales of Contact Lenses by Category: Volume 2012-2017
Table 22 Forecast Sales of Contact Lenses by Category: Value 2012-2017
Table 23 Forecast Sales of Contact Lenses by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Contact Lenses by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Spectacles by Category: Volume 2007-2012
Table 26 Sales of Spectacles by Category: Value 2007-2012
Table 27 Sales of Spectacles by Category: % Volume Growth 2007-2012
Table 28 Sales of Spectacles by Category: % Value Growth 2007-2012
Table 29 Sales of Spectacle Lenses by Type: % Value Breakdown 2008-2012
Table 30 Spectacles Company Shares 2007-2011
Table 31 Spectacles Brand Shares 2008-2011
Table 32 Sales of Spectacles by Distribution Format 2007-2012
Table 33 Forecast Sales of Spectacles by Category: Volume 2012-2017
Table 34 Forecast Sales of Spectacles by Category: Value 2012-2017
Table 35 Forecast Sales of Spectacles by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Spectacles by Category: % Value Growth 2012-2017












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