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Portable Players in Turkey

  • October 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Portable players registered retail volume growth of 4% in 2016, to reach 727,000 units, mainly thanks to the ongoing strong volume growth of wireless speakers, given the fact that this category accounted for 75% of overall volume sales of portable players at the end of the review period. Thanks to the convenience that these products provide, wireless speakers became the major preference of young and tech-savvy consumers in Turkey, over hi-fi systems and digital media player docks. Rapid volume g...

Euromonitor International’s Portable Players in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Portable Players in Turkey
PORTABLE PLAYERS IN TURKEY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Players by Category: Volume 2011-2016
Table 2 Sales of Portable Players by Category: Value 2011-2016
Table 3 Sales of Portable Players by Category: % Volume Growth 2011-2016
Table 4 Sales of Portable Players by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Portable Players: % Volume 2012-2016
Table 6 LBN Brand Shares of Portable Players: % Volume 2013-2016
Table 7 Distribution of Portable Players by Channel: % Volume 2011-2016
Table 8 Forecast Sales of Portable Players by Category: Volume 2016-2021
Table 9 Forecast Sales of Portable Players by Category: Value 2016-2021
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2016-2021
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Elektronik AS: Key Facts
Summary 2 Vestel Elektronik AS: Operational Indicators
Competitive Positioning
Summary 3 Vestel Elektronik AS: Competitive Position 2016
Executive Summary
Stagnant Volume Performance in Consumer Electronics in 2016
Portable Consumer Electronics Is the Key Driver of Volume Sales
Domestic Players Gain Volume Share in 2016, Thanks To Aggressive Pricing Strategies
Electronics and Appliance Specialist Retailers Remains the Key Distribution Channel
Positive Volume Performance Expected in Turkey Over the Forecast Period
Key Trends and Developments
Slow Growth in Consumer Electronics Continues As Incomes Stagnate
Transition To Organised Retailing Has A Positive Impact on Consumer Electronics
Sales of Tablets Start To Decline, As Large-screen Smartphones Are on the Rise
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 13 Sales of Consumer Electronics by Category: Value 2011-2016
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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