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Soft Drinks in Saudi Arabia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 84 pages

Soft drinks witnessed continued growth in 2015 in both volume and current value terms due to the continued efforts of domestic and international operators to launch more advertising campaigns for their brands in juice, soft drinks, energy drinks and bottled water. These advertising campaigns were conducted mainly on satellite TV channels, but also through outdoor billboards and in-store promotions. Players are also launching new promotions via their websites and through social media platforms...

Euromonitor International's Soft Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks in Saudi Arabia
SOFT DRINKS IN SAUDI ARABIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Advertising and Promotions Continue To Drive Sales
Firms Focus on 'carefree Quality of Life' To Appeal To Young Population and Boost Growth
PepsiCo Continues To Lead Soft Drinks in 2015
Rtd Coffee Witnesses Increased Growth, With Launch of New Brands
Soft Drinks Expected To Continue Witnessing Substantial Growth During the Forecast Period
Key Trends and Developments
Demand for Healthier Soft Drinks Gains Momentum
Middle-age Consumers Spurring Growth Alongside Young Population
Urban Expansion Boosting Retail Outlets and Sales
Consumers Increasingly Focusing on Packaging and Labelling
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 11 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 12 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 19 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Saudi Arabia
Sources
Summary 1 Research Sources
Al Manhal Water Factory in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 2 Al Manhal Water Factory: Key Facts
Competitive Positioning
Summary 3 Al Manhal Water Factory: Competitive Position 2015
Aujan Industries Co Ltd in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 4 Summary Aujan Industries Ltd: Key Facts
Competitive Positioning
Summary 5 Aujan Industries Ltd: Competitive Position 2015
Bin Zomah Group Trading and Mfg in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 6 Bin Zomah Group Trading and Mfg: Key Facts
Competitive Positioning
Summary 7 Bin Zomah Group Trading and Mfg: Competitive Position 2015
Health Water Bottling Co Ltd in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 8 Health Water Bottling Co. Ltd.: Key Facts
Competitive Positioning
Summary 9 Health Water Bottling Co. Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 33 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 48 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 49 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
Table 54 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Headlines
Trends
Category Data
Concentrates Conversions
Table 65 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 67 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 68 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 69 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 70 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 71 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 78 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 80 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 84 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 85 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 86 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 87 Off-trade Sales of Juice by Category: Value 2010-2015
Table 88 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 89 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 90 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 91 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 92 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 93 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 94 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 97 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 103 Off-trade Sales of RTD Coffee: Volume 2014-2015
Table 104 Off-trade Sales of RTD Coffee: Value 2014-2015
Table 105 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2015
Table 106 Off-trade Sales of RTD Coffee: % Value Growth 2014-2015
Table 107 NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
Table 111 Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 112 Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
Table 113 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 114 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 116 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 119 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 129 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 130 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 131 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 132 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 133 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 135 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 136 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 137 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 138 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 139 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 140 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 141 Off-trade Sales of Sports Drinks: Volume 2010-2015
Table 142 Off-trade Sales of Sports Drinks: Value 2010-2015
Table 143 Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
Table 144 Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
Table 145 NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
Table 147 NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
Table 148 LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
Table 149 Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 150 Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
Table 151 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 152 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Trends












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