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After the initial boom of spirit-based RTDs following the launch of Smirnoff Ice in 2011, total volume growth in this category stabilised at 3% for two consecutive years. In late 2014, Fábricas Nacionales ...
RTDs/high-strength premixes posted strong growth in 2015, thanks to the wide consumer base, consisting of younger age groups. This growth, however, was slower than the CAGR seen over the review period, ...
Due to the fact that Moroccans are not traditional drinkers, many of them not familiar with sweet-flavoured spirits. RTDs/high-strength premixes failed to attract the attention of most Moroccan consumers ...