Global Pay TV Middleware Market 

  • December 2012
  • -
  • Frost & Sullivan
  • -
  • 159 pages

This research service provides a detailed Market Engineering analysis of the Global Pay TV Middleware market which includes IPTV/Telco, Cable, and DBS segments, for North America/Latin America, Asia Pacific, and the Europe/Middle East/Africa regions, and ranks and explains drivers and restraints to each. It also provides revenue forecasts and CAGRs for each segment and global region. The service outlines current distribution channels in addition to forecasting and analyzing market demand and anticipates market trends.



Executive Summary

•This research service is part of Frost & Sullivan’s digital media coverage. Frost & Sullivan analyses the digital media value chain for the enterprise and for media and entertainment (M&E) markets.
•The Frost & Sullivan digital media coverage spans the value chain of technologies that enable the ecosystem. These include technologies that enable the creation and acquisition of digital content at one end of the value chain and continue through to management, repurposing and final delivery of that content to the other.
•This research service focuses on the Pay TV middleware market which plays a critical role in helping Pay TV service providers deliver content to subscriber devices through subscriber premise set top boxes (STB) by enabling the launch of key features that enliven the subscriber experience.
•This study discusses in detail how evolving Pay TV functionality, new device types, content management needs, and subscriber preferences towards a TV everywhere (TVE) experience are translating into new business opportunities for the dynamic and evolving Pay TV ecosystem.
•This study also examines the impact these trends have on the Pay TV middleware market and further provides analysis, forecasts and competitive strategies for survival and growth in this highly innovative and cut-throat market.
•Consumer demand for an interactive, high definition TV Everywhere experience is a key driving force for the service provider market to invest in enabling solutions like middleware.
•Pay TV middleware vendors must constantly develop software that meets the needs of such a rapidly evolving market, while contending with ever-decreasing revenue margins and facing a potentially lethal threat of substitution by the nascent yet explosively growing over-the-top (OTT) video phenomenon.
•Service providers and middleware vendors alike have been recently alarmed by industry speculation that set top boxes and their middleware are yesterday’s technologies soon to be replaced by open platforms and faster-evolving, interactive applications that would not require an STB, nor the middleware that forms the core of its functionality.
•Further, incumbent Pay TV service providers [cable multiservice operators (MSOs), Internet Protocol Television (IPTV) providers and Direct Broadcast Satellite (DBS) providers] are directing market attention to their ability to incorporate services such as OTT video to unmanaged devices and home gateways that eliminate the need for the traditional single STB per screen model. These trends portend to a diminishing addressable market by units for traditional middleware vendors, thus increasing their fear factor.
•However, a counter argument is that these observations are premature based on the fact that the digitization phenomenon has only just begun percolating down to emerging markets while it is still in the mass adoption phase in the developed world. Further, the majority of digital TV subscribers have yet to explore the smorgasbord of functionality and upgrade options available to them.
•With so much dynamism in today’s Pay TV market, there is much reason for all the stakeholders to be excited as the market is brimming with more opportunity than ever before and the foreseeable future of a sizable chunk of the TV market resides in the set top box and its enabling software.
•After researching these themes in-depth through primary sources that included numerous industry stakeholders, and constructing detailed forecasts and analyses, this Frost & Sullivan research service analyses the implications for the Pay TV market and arrives at deductive, strategic recommendations for middleware vendors to skillfully navigate forward.

Table Of Contents

Executive Summary 4

Market Overview 12

Market Engineering Measurements 27

Total Pay TV Middleware Market -
•External Challenges: Drivers and Restraints-- Total Market 36
•Forecasts and Trends- Total Market 54
•Market Share and Competitive Analysis- Total Market 78
•Industry Trends and Implications 99

Global IPTV Segment Breakdown 118

Global Cable Segment Breakdown 126

Global DBS Segment Breakdown 134

Hot Company Watchlist 142

The Last Word - Predictions 152

Appendix 155

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