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  4. > Google vs. Yahoo, Microsoft, Facebook, and Apple in Mobile

Google vs. Yahoo, Microsoft, Facebook, and Apple in Mobile

  • December 2012
  • -
  • Mind Commerce Publishing
  • -
  • 53 pages

Overview:

Mobile communications has evolved to become a complex ecosystem with many players. The wireless carriers, while dominant in core services, are not the only major players when it comes to applications, content, and commerce. Google and their major competitors, Yahoo, Microsoft, Apple, and Facebook, battle fiercely with one another in the wireless arena. They are also collectively a force to be reckoned with for the mobile network operators.
This report evaluates various key areas of competition including mobile platforms, gaming, e-commerce, mobile payments and more. The report also provides SWOT (Strengths, Weaknesses, Opportunities and Threats) for each company in different business development areas.

Target Audience:

Mobile network operators
Investment institutions of all types
Third-party managed service providers
Google, Yahoo, Microsoft, Facebook, and Apple
Value-added Service (VAS) application providers

Table Of Contents

Google vs. Yahoo, Microsoft, Facebook, and Apple in Mobile
Table of Contents:

1.0 OVERVIEW 6

1.1 CHALLENGES TO MOBILE INDUSTRY 6
1.1.1 NATURAL HUMAN INTERFACES 6
1.1.2 REAL-TIME 6
1.1.3 DYNAMICALLY GENERATED CONTENTS 6
1.1.4 INTEROPERABILITY 6
1.1.5 CONTENT PROTECTION 6
1.1.6 INTERACTIVITY 6
1.2 KEY PLAYERS 7
1.2.1 GOOGLE 7
1.2.2 MICROSOFT 7
1.2.3 YAHOO 9
1.2.4 FACEBOOK 9
1.2.5 APPLE 9

2.0 MOBILE PLATFORMS 10

2.1 ANDROID 10
2.1.1 SWOT ANALYSIS 11
2.2 IOS 12
2.2.1 SWOT ANALYSIS 13
2.3 WINDOWS MOBILE 14
2.4 WINDOWS PHONE 14
2.4.1 WINDOWS PHONE 7 14
2.4.2 WINDOWS PHONE 8 15
2.4.3 SWOT ANALYSIS 15

3.0 MOBILE MAIL 17

3.1 GMAIL MOBILE 17
3.2 LIVE MAIL MOBILE 17
3.3 YAHOO MAIL MOBILE 17

4.0 MOBILE PHOTO SHARING 19

4.1 GOOGLE 19
4.2 YAHOO FLICKR 19
4.3 FACEBOOK 19

5.0 MEDIA STREAMING 21

5.1 GOOGLE MUSIC 21
5.1.1 SWOT ANALYSIS 21
5.2 APPLE ITUNES 22
5.2.1 SWOT ANALYSIS 22
5.3 YAHOO MUSIC 23
5.3.1 RHAPSODY 24

6.0 MOBILE TV 25

6.1 GOOGLE TV 25
6.1.1 SWOT ANALYSIS 25
6.2 APPLE TV 26
6.2.1 SWOT ANALYSIS 27

7.0 MOBILE VOICE APPLICATIONS 29

7.1 GOOGLE VOICE 29
7.1.1 OVERVIEW 29
7.1.2 GOOGLE VOICE FEATURES 29
7.1.3 GOOGLE VOICE'S POWER 30
7.1.4 ABOUT ATandT 31
7.1.5 ATandT TO CONTROL MOBILE OPERATOR'S MARKET 31
7.1.6 ATandT COOPERATION WITH APPLE 33
7.1.7 RISING OF GOOGLE VOICE 33
7.1.8 GOOGLE VOICE SWOT ANALYSIS 33
7.1.9 PLANS FOR GOOGLE VOICE 35

8.0 MOBILE ADVERTISING 37

8.1 FACEBOOK MOBILE ADVERTISING 37
8.1.1 CASE STUDY: FACEBOOK MOBILE AS ADVERTISING PLATFORM 37
8.1.2 CASE STUDY: FACEBOOK - MOBILE OPERATORS ADVERTISING VALUE-ADDED 40
8.1.3 ENHANCING FACEBOOK MOBILE AD NETWORK 40

9.0 MOBILE GAMING 41

9.1 FACEBOOK MOBILE GAMING 42
9.1.1 CASE STUDIES FOR FACEBOOK MOBILE GAMING BUSINESS 42
9.2 GOOGLE VS. APPLE MOBILE GAMING 42

10.0 MOBILE PAYMENT 44

10.1 FACEBOOK MOBILE PAYMENT 44
10.2 MICROSOFT MOBILE WALLET 44
10.2.1 SWOT ANALYSIS 44
10.3 GOOGLE WALLET 45

11.0 MOBILE CLOUD COMPUTING 46

11.1 BENEFITS OF CLOUD COMPUTING FOR SMALL BUSINESSES 46
11.1.1 LOWER INITIAL INVESTMENT 46
11.1.2 EASIER TO MANAGE 46
11.1.3 PAY-AS-YOU-GO 46
11.1.4 SCALABILITY 46
11.1.5 DEPLOY FASTER 47
11.1.6 LOCATION INDEPENDENT 47
11.1.7 DEVICE INDEPENDENT 47
11.2 GOOGLE 47
11.2.1 GOOGLE APPS 47
11.2.2 GOOGLE APPENGINE 48
11.3 MICROSOFT 50
11.3.1 MICROSOFT OFFICE LIVE 50
11.3.2 WINDOWS AZURE PLATFORM 52

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