Online Video Real-time Bidding Spend in the US 2012-2016

• Publication date: December 2012
• Report size: 40 pages

TechNavio's analysts forecast the Online Video Real-time Bidding Spend in the US to grow at a CAGR of 55.05 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high growth in the online video audience in the US. The Online Video Real-time Bidding Spend in the US has also been witnessing the high demand for standardization. However, the difficulty in measuring the success of online video marketing co...

TechNavio's analysts forecast the Online Video Real-time Bidding Spend in the US to grow at a CAGR of 55.05 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high growth in the online video audience in the US. The Online Video Real-time Bidding Spend in the US has also been witnessing the high demand for standardization. However, the difficulty in measuring the success of online video marketing could pose a challenge to the growth of this market.



TechNavio's report, the Online Video Real-time Bidding Spend in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Online Video Real-time Bidding Spend in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.



The key vendors dominating this market space are SpotXchange Inc., TubeMogul Inc., Turn Inc., and LiveRail Inc.



The other vendors mentioned in the report are Adap.TV Inc. and BrightRoll Inc.



Key questions answered in this report:

What will the market size be in 2016 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

You can request one free hour of analyst time when you purchase this report. Details provided within the report.



TechNavio's research portfolio in the Enterprise Computing series includes reports on the ERP market, CRM market, enterprise software market, supply chain management market, web analytics market, enterprise applications market, mobile device management market, SOA market, electronic health record market, records management market, workforce management market

Online Advertising Industry in the United States

01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Key Offerings
04. Market Landscape
04.1 Market Size and Forecast
04.2 Share of Online Video Real-time Bidding Spend in the Online Real-time Bidding Spend in the US
04.3 Five Forces Analysis
05. Vendor Landscape
06. Buying Criteria
07. Market Growth Drivers
08. Drivers and their Impact
09. Market Challenges
10. Impact of Drivers and Challenges
11. Market Trends
12. Key Vendor Analysis
12.1 SpotXchange Inc.
Business Overview
Business Segmentation
Key Information
SWOT Analysis
12.2 TubeMogul Inc.
Business Overview
Business Segmentation
Key Information
SWOT Analysis
12.3 Turn Inc.
Business Overview
Business Segmentation
Key Information
SWOT Analysis
12.4 LiveRail Inc.
Business Overview
Business Segmentation
Key Information
SWOT Analysis
13. Other Reports in this Series

List of Exhibits:
Exhibit 1: Online Video Real-time Bidding Spend in the US 2012-2016 (US$ million)
Exhibit 2: Online Real-time Bidding Spend in the US 2012-2016 (US$ billion)
Exhibit 3: Online Video Real-time Bidding spend in the Overall Online Real-time Bidding Spend in the US 2012-2016 (percentage)
Exhibit 4: Major Vendors in Online Video Real-time Bidding Spend in the US
Exhibit 5: Online Video Advertising Spend in the US 2012-2016 (US$ billion)
Exhibit 6: Share of Real-time Bidding Advertising spend in the Overall Online Video Advertising Spend in the US 2012-2016 (percentage)
Exhibit 7: Business Segmentation of SpotXchange Inc.
Exhibit 8: Business Segmentation of TubeMogul Inc.
Exhibit 9: Business Segmentation of Turn Inc.
Exhibit 10: Business Segmentation of LiveRail Inc.