Major Operating System Developers' Strategic Planning for Tablets: Apple, Google, Microsoft

  • December 2012
  • -
  • Market Intelligence & Consulting Institute
  • -
  • 9 pages

Global top three OS (Operating System) developers Apple, Google and Microsoft launched their respective new tablets in October 2012. The rise of tablets not only changes the mobile PC ecosystem but also brings a stir to the OS landscape. Other than introducing innovations to their OS platforms, Google and Microsoft have developed their own-brand tablets leveraging their new OS, trying to break Apple's dominance in the tablet market. In addition, three major OS developers have launched their new tablets in anticipation of imminent seasonal demand in North America during the Christmas holiday. This report profiles new tablets launched by three major OS developers and examines the effects of their product strategies on the tablet industry.

Table Of Contents

Table of Contents
1. Apple's Attempt to Carve New Market Niches with iPad Mini
1.1 Apple Adopts Different Pricing Strategies for iPad Mini and iPad
1.2 iPad Mini Touch Technology to Pave the Ways for Apple's Subsequent Products

2. Google Rapidly Expands Android User Base with Nexus 7
2.1 Google Extending Reach to Large-size Tablet Market with Nexus 7
2.2 Nexus Tablet Helps Establish Wireless Connection across Google-based Devices

3. Microsoft Surface to Influence Corporate Strategic Planning
3.1 Microsoft's Distribution Channels and Product Positioning to Impact Its Subsequent Sales
3.2 The Use of Office in Tablets Underscores Microsoft's Commitment to Retain Competitiveness

4. Conclusion
4.1 Consumer Acceptance of Windows 8/RT Tablets Put to the Test; Integrated User Interface Microsoft's Key Development Focus
4.2 OS Developers' Tendency toward Hardware/Software Integration; Branded Vendors Focus on Product Differentiation and Brand Building


List of Figures
Figure 1 Comparison of Tablet Price and Panel Size by Operating System
Figure 2 Global Tablet Shipment Share by Operating System, 2011 - 2015


Global tablet shipment share forecast in the period 2013- 2015
Key development trends among three major operating system developers in the tablet market, including product specifications of their respective tablets and pricing strategies behind


List of Companies
Companies and organizations analyzed or mentioned in the report include:
Amazon, Apple, Asus, Barnes andamp; Noble, Google, Microsoft, Samsung, Suning

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