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Global and China Beer Industry Report, 2012-2014

  • January 2013
  • -
  • Research In China
  • -
  • 115 pages

In recent years, the global beer production and sales have maintained continuous growth. Total production in 2011 reached 192.7 million kiloliters, a year-on-year rise of 3.82%; China, the United States, Brazil, Russia and Germany as the world's top five largest beer-producing countries together accounted for 54% of the global beer production. Following the acceleration of cross-border mergers and acquisitions in the beer industry (e.g. Anheuser-Busch InBev wholly owns China's Harbin Brewery; SABMiller holds a 49% stake in China Resources Snow Breweries; Carlsberg acquires a 29.71% stake in China's Chongqing Brewery, etc.), international beer companies have witnessed an increasing concentration ratio; currently, Anheuser-Busch InBev, SABMiller, Heineken and Carlsberg occupy a total of 46% market share.

As the world's largest beer producer and consumer, in 2011 China realized beer production and sales volume of 48.989 million kiloliters and 48.557 million kiloliters, respectively, of which, the former accounted for 25.42% worldwide. At present, China's beer market is mainly distributed in East, Central, South and Northeast regions, whose aggregate output held 76.5% of the national total in 2011.

In 2011, China Resources Enterprise, Limited (CRE), Tsingtao Brewery Co.,Ltd. and Yanjing Beer Group Corporation as the leading beer brewers in China accounted for a total of 48.1% market share nationwide; wherein, CRE ranked first in beer sales volume by reaching 10.235 million kiloliters.

In addition to actively intensifying brand propaganda, major Chinese beer brewers have also expanded capacity by way of new construction, mergers & acquisitions or construction expansion. Tsingtao Brewery, for instance, realized new capacity of 2.1 million kiloliters in 2011 by means of acquiring Hangzhou Xin'an River Brewery Co., Ltd. and Shaoguan Vigour Brewery Co., Ltd., expanding Suqian Brewery, etc.; in 2012, the new construction project of Guangdong Jieyang Brewery, expansion projects of Yangzhou Brewery and Weiwu Brewery were completed and put into production; moreover, Tsingtao Brewery's first overseas base "Tsingtao Brewery (Thailand) Co., Ltd." plans to be completed and put into operation at the end of 2013.

Global and China Beer Industry Report, 2012-2014 of ResearchInChina mainly covers the followings:
- Supply and demand, regional distribution, competitive landscape, development trend, etc. of global beer industry;
- supply and demand, regional distribution, import and export, competitive landscape, development trend, etc. of China beer industry.
- Operation, beer business analysis and development, etc. of 15 international and Chinese beer enterprises.

Table Of Contents

Global and China Beer Industry Report, 2012-2014
1. Beer Industry Overview
1.1 Definition
1.2 Classification

2. Development of Global Beer Industry
2.1 Market Supply
2.2 Market Demand
2.3 Regional Distribution
2.4 Competitive Landscape
2.5 Development Trend

3. Development of China Beer Industry
3.1 Overview
3.2 Market Supply
3.3 Market Demand
3.4 Import and Export
3.5 Regional Distribution
3.6 Market Price
3.7 Competitive Landscape
3.8 Development Trend

4. Key Global Beer Brewers
4.1 Anheuser-Busch InBev
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 RandD and Investment
4.1.5 Business in China
4.1.6 Development Prospect
4.2 SABMiller
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 RandD and Investment
4.2.5 Business in China
4.2.6 Development Prospect
4.3 Heineken
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 RandD and Investment
4.3.5 Business in China
4.3.6 Development Prospect
4.4 Carlsberg
4.4.1 Profile
4.4.2 Operation
4.4.3 Revenue Structure
4.4.4 RandD and Investment
4.4.5 Business in China
4.4.6 Development Prospect
4.5 Asahi
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 RandD and Investment
4.5.5 Beer Business
4.5.6 Business in China
4.5.7 Development Prospect

5. Key Chinese Beer Breweries
5.1 Tsingtao Brewery (600600)
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 Clients
5.1.6 RandD and Investment
5.1.7 Marketing Mode
5.1.8 Development Prospect
5.2 Beijing Yanjing Brewery (000729)
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 Clients and Suppliers
5.2.6 RandD and Investment
5.2.7 Development Prospect
5.3 China Resources Enterprise (0291.HK)
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Profit
5.3.5 Beer Business
5.3.6 Development Prospect
5.4 Guangzhou Zhujiang Brewery (002461)
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 Gross Margin
5.4.5 Clients and Suppliers
5.4.6 Investment
5.4.7 Development Prospect
5.5 Chongqing Brewery (600132)
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Gross Margin
5.5.5 Development Prospect
5.6 Fujian Yanjing Huiquan Brewery (600573)
5.6.1 Profile
5.6.2 Operation
5.6.3 Revenue Structure
5.6.4 Gross Margin
5.6.5 Client and Supplier
5.6.6 Development Prospect
5.7 Lanzhou Huanghe Enterprise (000929)
5.7.1 Profile
5.7.2 Operation
5.7.3 Revenue Structure
5.7.4 Gross Margin
5.7.5 Clients and Suppliers
5.7.6 Development Prospect
5.8 Tibet Galaxy Science and Technology Development (000752)
5.8.1 Profile
5.8.2 Operation
5.8.3 Revenue Structure
5.8.4 Gross Margin
5.8.5 Clients and Suppliers
5.8.6 Development Prospect
5.9 Kingway Brewery (0124.HK)
5.9.1 Profile
5.9.2 Operation
5.9.3 Revenue Structure
5.9.4 Development Prospect
5.10 San Miguel Brewery Hong Kong (0236.HK)
5.10.1 Profile
5.10.2 Operation
5.10.3 Revenue Structure
5.10.4 Clients and Suppliers
5.10.5 Development Prospect




Selected Charts

Beer Production Technology
Beer Classification (by Production Technology)
Beer Classification (by Color)
Beer Classification (by Wort Concentration)
Global Beer Production and YoY Growth Rate, 2007-2011
Proportion of Beer Production of World's Top 10 Countries, 2011
Consumption of World's Top 10 Beer Consuming Countries, 2004-2010
Global Beer Consumption Per Capita (by Country), 2010
Global Beer Consumption Structure (by Region), 2010
Market Share of World's Top 4 Beer Breweries, 2010
Top 3 Global Beer Brands and Market Share (by Country), 2010
Beer Output and YoY Growth Rate in China, 2007-2012
Beer Sales Volume and YoY Growth Rate in China, 2007-2012
Beer Sales-Output Ratio in China, 2005-2012
Gross Margin of Beer in China, 2001-2012
Chinese Beer Consumption Per Capita, 2004-2011
China's Beer Import and Export Volume, 2008-2012
China's Beer Import and Export Value, 2008-2012
China's Beer Output (by Region), 2007-2012
China's Top 10 Beer Producing Provinces, 2008-2012
Monthly Wheat Import Price in China, 2009-2012
Beer Business Revenue of Main Beer Companies in China, 2008-2012
China's Beer Sales Volume (by Company), 2009-2012
Market Share of Some Chinese Beer Companies (by Sales Volume), 2008-2012
Market Layout of China's Top 4 Beer Companies, 2011
Value of China's Top 6 Beer Brands, 2012
Beer Output, Sales Volume and Sales-Output Ratio in China, 2010-2015
Revenue and YoY Growth Rate of Anheuser-Busch InBev, 2007-2012
Gross Profit and YoY Growth Rate of Anheuser-Busch InBev, 2009-2012
Beer Sales Volume and YoY Growth Rate of Anheuser-Busch InBev, 2009-2012
Revenue Breakdown of Anheuser-Busch InBev (by Region), 2010-2012
Beer Sales Volume Structure of Anheuser-Busch InBev (by Region), 2009-2012
RandD Costs and % of Total Revenue of Anheuser-Busch InBev, 2009-2011
Distribution of Anheuser-Busch InBev's Key Subsidiaries in China, 2011
Key Construction Projects of Anheuser-Busch InBev in China, 2011-2014
Revenue, Gross Profit and YoY Growth Rate of Anheuser-Busch InBev, 2010-2014
SABmiller's Development Strategy
Revenue and YoY Growth Rate of SABmiller, FY2008-FY2013
Beer Sales Volume and YoY Growth Rate of SABmiller, FY2009-FY2013
Revenue Breakdown of SABmiller (by Region), FY2008-FY2013
Beer Sales Volume Breakdown of SABmiller (by Region), FY2009-FY2013
RandD Costs and % of Total Revenue of SABmiller, FY2009-FY2012
Revenue and YoY Growth Rate of SABmiller, FY2011-FY2015
Revenue and YoY Growth Rate of Heineken, 2007-2012
Net Income and YoY Growth Rate of Heineken, 2007-2012
Beer Sales Volume and YoY Growth Rate of Heineken, 2007-2012
Revenue Breakdown of Heineken (by Region), 2010-2012
Beer Sales Volume Breakdown of Heineken (by Region), 2010-2012
RandD Costs and % of Total Revenue of Heineken, 2007-2011
Main Companies Acquired by Heineken, 2011
Revenue, Net Income and YoY Growth Rate of Heineken, 2010-2015
Revenue and YoY Growth Rate of Carlsberg, 2007-2012
Gross Profit and YoY Growth Rate of Carlsberg, 2008-2012
Beer Sales Volume and YoY Growth Rate of Carlsberg, 2007-2012
Revenue Breakdown of Carlsberg (by Region), 2010-2012
RandD Costs and % of Total Revenue of Carlsberg, 2008-2011
Distribution of Carlsberg's Key Subsidiaries in China, 2011
Revenue, Gross Profit and YoY Growth Rate of Carlsberg, 2010-2014
Subsidiary Distribution of Asahi (by country), 2011
Asahi's Structure (by Business), 2012
Revenue and YoY Growth Rate of Asahi, 2007-2012
Net Income and YoY Growth Rate of Asahi, 2007-2012
Revenue Breakdown of Asahi (by Business/Region), 2007-2012
RandD Costs of Asahi, 2007-2011
Beer Sales and YoY Growth Rate of Asahi, 2007-2011
Beer Revenue Structure of Asahi (by Location), 2010-2011
Beer Sales Volume and YoY Growth Rate of Asahi, 2007-2011
Distribution of Asahi's Key Subsidiaries in China, 2011
Revenue, Net Income and YoY Growth Rate of Asahi, 2010-2014
Ownership Structure of Tsingtao Brewery, 2011
Brand Value of Tsingtao Brewery, 2009-2011
Revenue and YoY Growth Rate of Tsingtao Brewery, 2006-2012
Net Income and YoY Growth Rate of Tsingtao Brewery, 2006-2012
Sales Volume and YoY Growth Rate of Tsingtao Brewery (by Brand), 2008-2012
Revenue Structure of Tsingtao Brewery (by Product), 2006-2012
Revenue Breakdown of Tsingtao Brewery (by Region), 2006-2012
Beer Product Gross Margin and Sales Gross Margin of Tsingtao Brewery, 2006-2012
Tsingtao Brewery's Revenue from Top 5 Clients and % of Total Revenue, 2009-2012
Name List and Revenue Contribution of Tsingtao Brewery's Top 5 Clients, 2010-2011
RandD Costs and % of Total Revenue of Tsingtao Brewery, 2009-2011
Major Acquisition Events of Tsingtao Brewery, 2006-2011
Key Construction Projects of Tsingtao Brewery, 2011-2014
"Big Customer" Model of Tsingtao Brewery
Sports Marketing Activities of Tsingtao Brewery, 2006-2012
Product Classification of Tsingtao Brewery (by Brand), 2011
Revenue, Net Income and YoY Growth Rate of Tsingtao Brewery, 2010-2014
Brand Value of Beijing Yanjing Brewery (by Brand), 2009-2011
Revenue and YoY Growth Rate of Beijing Yanjing Brewery, 2006-2012
Net Income and YoY Growth Rate of Beijing Yanjing Brewery, 2006-2012
Beer Sales Volume and YoY Growth Rate of Beijing Yanjing Brewery, 2008-2012
Revenue Structure of Beijing Yanjing Brewery (by Product), 2011-2012
Revenue Structure of Beijing Yanjing Brewery (by Region), 2008-2011
Gross Margin Breakdown of Beijing Yanjing Brewery (by Product), 2010-2012
Beijing Yanjing Brewery's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2008-2012
Name List and Revenue Contribution of Beijing Yanjing Brewery's Top 5 Clients, 2011-2012
Projects under Construction of Beijing Yanjing Brewery by June 2012
Revenue, Net Income and YoY Growth Rate of Beijing Yanjing Brewery, 2010-2014
Distribution of Major Events of China Resources Enterprise (by Business), 2011
Revenue and YoY Growth Rate of China Resources Enterprise, 2007-2012
Net Income and YoY Growth Rate of China Resources Enterprise, 2007-2012
Revenue Structure of China Resources Enterprise (by Business), 2010-2011
Revenue Structure of China Resources Enterprise (by Region), 2009-2011
Gross Profit and YoY Growth Rate of China Resources Enterprise, 2007-2011
Beer Revenue and YoY Growth Rate of China Resources Enterprise, 2009-2012
Beer Sales Volume and YoY Growth Rate of China Resources Enterprise (by Brand), 2008-2012
Brewery Number and Beer Capacity of China Resources Enterprise, 2010-2012
Brewery Distribution of China Resources Enterprise (by Region) by end-2011
Major Beer Acquisition Events of China Resources Enterprise in China, 2003-2011
Revenue, Net Income and YoY Growth Rate of China Resources Enterprise, 2010-2014
Capacity Distribution of Guangzhou Zhujiang Brewery (by Subsidiary) as of end-2011
Revenue and YoY Growth Rate of Guangzhou Zhujiang Brewery, 2006-2012
Net Income and YoY Growth Rate of Guangzhou Zhujiang Brewery, 2006-2012
Sales Volume and YoY Growth Rate of Guangzhou Zhujiang Brewery, 2007-2011
Revenue Breakdown of Guangzhou Zhujiang Brewery (by Product), 2007-2012
Revenue Structure of Guangzhou Zhujiang Brewery (by Region), 2011
Gross Margin Breakdown of Guangzhou Zhujiang Brewery (by Product), 2007-2012
Guangzhou Zhujiang Brewery's Revenue / Procurement from Top 5 Clients / Suppliers and % of Total Revenue / Procurement, 2007-2012
Name List and Revenue Contribution of Guangzhou Zhujiang Brewery's Top 5 Clients, 2010-2011
Key Projects under Construction of Guangzhou Zhujiang Brewery by 2011
Revenue, Net Income and YoY Growth Rate of Guangzhou Zhujiang Brewery, 2010-2014
Revenue and YoY Growth Rate of Chongqing Brewery, 2007-2012
Net Income and YoY Growth Rate of Chongqing Brewery, 2007-2012
Chongqing Brewery's Revenue from Top 5 Clients and % of Total Revenue, 2010-2012
Sales Volume and YoY Growth Rate of Chongqing Brewery, 2009-2012
Revenue Breakdown of Chongqing Brewery (by Product), 2007-2012
Revenue Structure of Chongqing Brewery (by Region), 2011
Gross Margin Breakdown of Chongqing Brewery (by Product), 2007-2012
Revenue, Net Income and YoY of Chongqing Brewery, 2010-2014
Revenue and YoY Growth Rate of Fujian Yanjing Huiquan Brewery, 2007-2012
Net Income and YoY Growth Rate of Fujian Yanjing Huiquan Brewery, 2007-2012
Sales Volume and YoY Growth Rate of Fujian Yanjing Huiquan Brewery, 2009-2012
Revenue Breakdown of Fujian Yanjing Huiquan Brewery (by Product), 2009-2012
Revenue Breakdown of Fujian Yanjing Huiquan Brewery (by Region), 2007-2012
Gross Margin Breakdown of Fujian Yanjing Huiquan Brewery (by Product), 2009-2012
Fujian Yanjing Huiquan Brewery's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2010-2012
Revenue, Net Income and YoY Growth Rate of Fujian Yanjing Huiquan Brewery, 2010-2014
Revenue and YoY Growth Rate of Lanzhou Huanghe Enterprise, 2007-2012
Net Income and YoY Growth Rate of Lanzhou Huanghe Enterprise, 2007-2012
Revenue Breakdown of Lanzhou Huanghe Enterprise (by Product), 2007-2012
Revenue Breakdown of Lanzhou Huanghe Enterprise (by Region), 2007-2012
Gross Margin Breakdown of Lanzhou Huanghe Enterprise (by Product), 2007-2012
Lanzhou Huanghe Enterprise's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2009-2012
Name List and Revenue Contribution of Lanzhou Huanghe Enterprise, H1 2012
Revenue, Net Income and YoY Growth Rate of Lanzhou Huanghe Enterprise, 2010-2014
Revenue and YoY Growth Rate of Tibet Galaxy Science and Technology Development? 2007-2012
Net Income and YoY Growth Rate of Tibet Galaxy Science and Technology Development, 2007-2012
Revenue Breakdown of Tibet Galaxy Science and Technology Development (by Product), 2007-2012
Revenue Breakdown of Tibet Galaxy Science and Technology Development (by Region), 2007-2012
Gross Margin Breakdown of Tibet Galaxy Science and Technology Development (by Product), 2007-2012
Tibet Galaxy Science and Technology Development's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2009-2012
Name List and Revenue Contribution of Tibet Galaxy Science and Technology Development, 2011
Revenue, Net Income and YoY Growth Rate of Tibet Galaxy Science and Technology Development, 2010-2014
Revenue and YoY Growth Rate of Kingway Brewery, 2007-2012
Gross Profit and YoY Growth Rate of Kingway Brewery, 2007-2012
Beer Sales Volume and YoY Growth Rate of Kingway, 2007-2012
Revenue Breakdown of Kingway Brewery (by Region), 2010-2012
Revenue, Gross Profit and YoY Growth Rate of Kingway, 2010-2014
Revenue and YoY Growth Rate of San Miguel Brewery Hong Kong, 2007-2012
Gross Profit and YoY Growth Rate of San Miguel Brewery Hong Kong, 2009-2012
Revenue Breakdown of San Miguel Brewery Hong Kong (by Region), 2010-2012
San Miguel Brewery Hong Kong's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2009-2011
Revenue, Gross Profit and YoY Growth Rate of San Miguel Brewery Hong Kong, 2010-2014

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