Publicis Groupe SA Financial Analysis

  • February 2009
  • -
  • Global Markets Direct
  • -
  • 17 pages

It is engaged in providing advertising, buying, direct industry ing, public relations, industry ing services, media consultancy, customer relationship management (CRM), corporate and financial communications, as well as healthcare communications. The industry player operates in more than 200 cities in 104 countries spanning five continents namely Europe, Middle East, Asia, North America and Latin America. The industry player operates through three business lines namely traditional advertising, specialized agencies and industry ing services (SAMS), and media services.

This report presents an in-depthbusiness, strategic and financial analysis of Publicis Groupe SA. This company report analyses all strategic aspect of the company , including organisation and operations, key employees and competitive landscape . The hallmark of the report is the detailed strategic analysis and Global Industry s Direct’s views on the firm .

Report Coverage

• The firm ’s strengths and weaknesses and growth areas or decline are analyzed. The company is analyzed at financial, strategic and operational levels .
• The report provides detailed overview of the company's business opportunities as well as areas of growth . .
• The report contains critical industry player information – organisation and operations, the industry player history, major products and services, competitive landscape , key employees and key employees , different locations and important subsidiaries.
• It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
• Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Why Should You Get This Report?

• A quick “one-stop-shop” to get the full picture regarding the company's strategic activity .
• Enhance business/sales activities by understanding customers’ businesses better.
• Get detailed information and financial & strategic analysis on industry players operating in your market .
• Identify prospective partners and suppliers – with key data on their businesses and locations.
• Capitalize on competitors’ weaknesses and target the industry opportunities available to them.
• Compare your firm ’s financial trends with those of your peers / competitors.
• Scout for potential take over targets, with detailed insight into the firms ’ strategic, financial and operational performance.

Table Of Contents

Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Data table Of Contents 2
List of Tables 2
List of Figures 2
Key Facts 3
Company Overview 3
Major Products and Services 4
Overview 4
History 5
SWOT Analysis Overview 6
Overview 6
Publicis Groupe SA - Strengths (SWOT Analysis) 6
Robust Client Base 6
Strong March ket Position 6
Wide Portfolio of Services 6
Publicis Groupe SA - Weaknesses (SWOT Analysis) 6
Substantial Debts 6
Publicis Groupe SA - Opportunities (SWOT Analysis) 6
Strategic Alliances 6
Agreement with Yahoo! 6
Launch of VivaKi 7
Publicis Groupe SA - Threats (SWOT Analysis) 7
Competitive Pressures 7
Regulations 7
Recession in the U.S. and Eurozone Economy 7
Key Competitors 8
Key Employees 8
Locations And Subsidiaries 9
Head Office 9
Other Locations and Subsidiaries 9
Financial Ratios 10
Capital March ket Ratios 10
Annual Ratios 11
Interim Ratios 12
Ratio Charts 13
Appendix 14
Methodology 14
Ratio Definitions 14
About World March kets Direct 17
Contact Us 17
Disclaimer 17


List of Tables
Publicis Groupe SA, Major development 1
Publicis Groupe SA, Key Ratios 1
Publicis Groupe SA, Share Data 1
Publicis Groupe SA, Major development 3
Major Products and Services 4
Publicis Groupe SA, History 5
Currency Codes 14
Capital March ket Ratios 14
Equity Ratios 15
These ratios are based on per share value. 15
Profitability Ratios 15
Cost Ratios 15
Liquidity Ratios 16
Leverage Ratios 16
Efficiency Ratios 17


List of Figures
Publicis Groupe SA, Performance Chart (2003 - 2007) 1
Publicis Groupe SA, Ratio Charts 13

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