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  4. > Strategic Analysis of Vehicle Technologies Evolution Roadmap and Penetration Analysis in North America

This study provides strategic insights on key technologies in the passenger car industry in North America with a focus on market penetration of each key application in powertrain, electric vehicles, transmissions, chassis, safety, infotainment and telematics. This research indicates the revenue potential of each of the key technologies in 2020, based on the current market scenario and growth drivers. A large number of technologies are driven—directly or indirectly—by mandates and are expected to be available on at least two of every three passenger vehicles sold in North America. The study demarcates low-revenue-potential technologies from medium- and high-revenue-potential technologies.
Executive Summary—Key Findings
Vehicle Technologies: Technologies Related to Fuel Economy and Occupant Safety, North America, 2011
Region level
•Corporate Average Fuel Economy (CAFE) regulations on fuel economy and National Highway Safety Association’s (NHTSA) efforts towards reducing fatalities drive key technologies.
•North America is expected to be a gasoline-dominated market until 2020, though alternative fuels are expected to grow in popularity.
OEM level
•While certain Advanced Driver Assisted Systems (ADAS) technologies, which have thus far been an optional fitment, are expected to be driven by legislation, standardized infotainment architecture is expected to be driven by Original Equipment Manufacturer (OEM) initiatives.
•OEMs defer the introduction of new technologies as product safety laws are strongly enforced in North America, making the OEMs liable for any malfunctioning of equipment.
•Key OEMs are expected to launch diesel models to provide consumers with more fuel efficient options.
Tier l level
•As technologies such as electric power steering gain popularity, hydraulic pump manufacturers and related value chains are expected to adopt to the electrification trend in order to stay buoyant in the industry.
•Increased use of electrical and electronic components is expected to bridge the development of systems that can be used on conventional vehicles, Electric Vehicles (EV), and hybrids.

Table Of Contents

Strategic Analysis of Vehicle Technologies Evolution Roadmap and Penetration Analysis in North America
TABLE OF CONTENTS

Executive Summary 4
Research Scope, Objective, Background and Methodology 10
Definitions and Segmentation 17
Market Overview 28
Mega Trends and Industry Convergence Implications 33
Evolution of Powertrain and Transmission Technologies 37
Evolution of Engine Technologies 40
Evolution of EV and HEV Technologies 50
Evolution of Transmission Technologies 55
Evolution of Telematics and Infotainment Technologies 60
Evolution of Chassis Technologies 68
Evolution of Safety Technologies 76
Conclusions and Future Outlook 88
Appendix 93

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