The over-the-top (OTT) video test and monitoring market offers tremendous growth opportunities for test equipment vendors. This study covers the state of the over-the-top video test and monitoring market, examining drivers and restraints for growth and geographical trends. Forecasts are provided for regional market growth. In addition, an analysis of the competitive situation including vendors' market shares is performed. The base year is 2011, with forecasts running through 2018. Detailed analysis is included for four geographic regions: North America, Europe, Asia-Pacific, and Rest of World. Executive Summary •The total over-the-top video test and monitoring market generated revenue of $ x x million in 2011, and it is expected to reach $ x xmillion by 2018. •The importance of QoE and QoS as well as the growth of Internet video traffic are the two main factors driving the demand for test and monitoring solutions. •Over-the-top video services will continue to gain popularity, with a sharp increase in the rate of adoption over the next four to five years. However, this technology is not expected to replace traditional TV completely. •There will be a gradual shift in OTT video adoption as younger generations eschew the traditional video delivery system for the OTT services. •The North American market for OTT test and monitoring contributed x xpercent of the overall revenue. However, going forward, the Asia-Pacific market is expected to grow at a slightly higher rate than other regional markets.
Table Of Contents
Global Over-the-top Video Test and Monitoring Market TABLE OF CONTENTS
Executive Summary 4 Market Overview 9 Total Over-the-top Video Test and Monitoring Market - â¢External Challenges: Drivers and Restraints 15 â¢Forecasts and Trends 26 â¢Market Share and Competitive Analysis 39 The Last Word (Conclusions and Implications) 43 Appendix 46