Analysis of the Global Online Analytics Market

  • December 2012
  • -
  • Frost & Sullivan
  • -
  • 181 pages

The online analytics market is vibrant and dynamic. Though the value of online analytics is most immediately obvious in the realm of digital marketing, a shortage of expertise that can optimize available solutions exists. Online analytics are part of a larger trend toward big data and the use of complex algorithms to reveal market insights. These insights can inform strategies and create a competitive edge. Frost & Sullivan spoke with 17 vendors and multiple end users to create a thorough market analysis. Figures include total market size and projections, regional analysis, and similar metrics for five subcategories of analytics: Web, mobile, online video, social, and apps.
Executive Summary
•Online analytics are integral to the digital marketplace. Across IP-enabled devices and Web browser platforms, analytics provide the logic and science for drawing conclusions about the performance of the Web site, page, or content within that site.
•Analytics are the tools with which Web content providers can assess, measure, test, and optimize page performance and achieve online and digital marketing goals.
•Analytics tools provide the quantitative foundation for integrating advanced optimization methodologies meant to improve site design, performance, and revenue generation.
•The online analytics industry is still in its adolescence and, in our view, has a very bright future. This analysis attempts to capture the excitement about the industry in the market today, discuss how it is applied and can be applied, and project how and why the market is likely to grow in the coming years.
•More than x x global vendors offer some level of online analytics products and services, including the top five vendors in terms of revenue—Adobe, Google, IBM, Webtrends, and Yahoo!.
•The online analytics market is poised for growth; the top vendors are well positioned to lead this growth, as well as to continue to introduce innovative products and solutions and increase revenue as the market expands.

Table Of Contents

TABLE OF CONTENTS

Executive Summary 4
Market Overview 9
Total Online Analytics Market —
•Analysis of the Online Analytics Market 43
•Trends and Implications 54
•External Challenges: Drivers and Restraints 65
•Forecasts and Trends 79
•Demand Analysis 97
•Segment Analysis 101
•Web Analytics Segment Breakdown 104
•Mobile Web Analytics Segment Breakdown 111
•Online Video Analytics Segment Breakdown 119
•Web Services and Mobile Apps Analytics Segment Breakdown 126
•Social Media Analytics Segment Breakdown 132
•Market Share and Competitive Analysis 142
The Last Word 160
Appendix 164

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers

Ambient Intelligence - Visionary Outlook (Technical Insights)

Ambient Intelligence - Visionary Outlook (Technical Insights)

  • $ 6 500
  • Industry report
  • July 2014
  • by Frost & Sullivan

Next Paradigm of Smarter Connected Life Ambient intelligence (AmI) is currently in the early stages of adoption and has garnered significantly high interest from various market sectors. The objective of ...

Radical Innovations Based on Brain Computer Interface(BCI) (Technical Insights)

Radical Innovations Based on Brain Computer Interface(BCI) (Technical Insights)

  • $ 6 500
  • Industry report
  • June 2014
  • by Frost & Sullivan

Interactive Response Controlled by Thoughts Brain Computer Interface (BCI) involves capturing and understanding of human brain waves, which are electrical signals generated by the brain. By analyzing these ...

Global Web and Mobile Analytics Market

Global Web and Mobile Analytics Market

  • $ 6 000
  • Industry report
  • August 2014
  • by Frost & Sullivan

Mobile Emerges as a Stand-alone Segment; Predictive Analytics is the Secret Sauce for Monetization Although the global online Web analytics market has long prevailed, the changing dynamics of consume ...


2 Companies

Company Profiles


ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.