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Consumer Lifestyles in Ukraine

  • November 2014
  • -
  • Euromonitor International
  • -
  • 40 pages

Recent political and economic upheaval has exacerbated the financial concerns of most consumers and convinced them to continue to cut back on their spending. When it comes to buying essentials—or even the infrequent treat or luxury item—consumers work hard to find the best price available and take advantage of discounts. Perhaps not surprisingly, local products and those that can boast ‘Made in Ukraine’ have seen their popularity surge among consumers in recent months.

Euromonitor's Consumer Lifestyles in Ukraine report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Consumer Lifestyles in Ukraine
CONSUMER LIFESTYLES IN UKRAINE

November 2014

LIST OF CONTENTS AND TABLES

Top Five Consumer Trends
Low Consumer Confidence Affecting Consumer Shopping Habits
Consumers Breathe A Warm Sigh of Relief As Russian Gas Continues To Flow
Consumers Show Their Patriotism by Buying Local Products
Young Consumers Driving Substantial Growth in Internet Retailing
Mortgages Remain Unaffordable for Most Consumers
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Young Adults
Middle Youth
Mid-lifers
Late-lifers
Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Housing and Households
Home Ownership
Household Profiles
Running Costs
Home Buyers Opting for Newly Built Residences
Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016
Money and Savings
Attitudes Toward Payment Methods
Savings
Loans and Mortgages
Self-service Terminals Assisting Consumers With A Range of Transactions
Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2016
Eating and Drinking
Eating Habits
Drinking Habits
Greater Demand for Low-priced Beer
Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016
Grooming and Fashion
Perceptions of Beauty
Female Grooming
Male Grooming
Fashion Trends
Beards Becoming Popular Among Male Consumers
Rubber Boots Now Considered Fashional Footwear
Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016
Health and Wellness
Attitudes To Health and Well-being
Obesity
Attitudes To Smoking
Food Supplements Gaining in Popularity
Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items
Personal Shopping
Dress Exchanges Growing in Popularity
Shopping Online
Consumers in Western and Northern Ukraine Flock To Polish Stores
Locally Produced Products in Greater Demand While Consumers Boycott Russian Products
Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 7 Index of Retail Sales through Supermarkets 2000-2016
Leisure and Recreation
Staying in
Going Out
Consumers Dining Out Less Often To Cut Down on Expenses
Sport and Fitness
Vacations
Public Holidays, Celebrations and Gift-giving
Concerned Consumers Cutting Back on Holidays
Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016
Getting Around
Private Transport
Increasing Demand for Used Cars
Public Transport
Commuting
Air Travel
More Ukrainians Riding Bicycles
Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016
Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016












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