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Gardening in Italy

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

After three consecutive years of decline, gardening started to see a better performance, with just a negligible decline, almost registering stability in current value terms in 2015. The main driver of growth was the favourable weather conditions – a year-round temperature 1-2°C above average – which rekindled interest in gardening, whilst warmer temperatures simultaneously boosted the proliferation of pests and weeds. The prolonged socioeconomic downturn also positively impacted the category, in...

Euromonitor International's Gardening in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in Italy
GARDENING IN ITALY
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Executive Summary
Home and Garden Starts To Recover in 2015
Increasing Awareness of Better-quality Branded Products Drives Sales
Increasing Demand Sharpens the Competition
Home and Garden Specialist Retailers Leads Home and Garden
Different Trends Will Lead To Uncertainty Over the Future Development of the Market
Key Trends and Developments
Improving Economic Situation Increases Consumer Confidence and Drives Sales
Home and Garden Specialist Retailers Shapes the Market
Increasing Awareness of Better-quality Products Drives Sales in Home and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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