Table of Contents
After three consecutive years of decline, gardening started to see a better performance, with just a negligible decline, almost registering stability in current value terms in 2015. The main driver of growth was the favourable weather conditions – a year-round temperature 1-2°C above average – which rekindled interest in gardening, whilst warmer temperatures simultaneously boosted the proliferation of pests and weeds. The prolonged socioeconomic downturn also positively impacted the category, in...
Euromonitor International's Gardening in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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