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Pet Care in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 47 pages

Pet care witnessed a positive performance in 2015, seeing dynamic growth in both current value and volume terms in Morocco. Social trends and living standards played important roles in this result, with the number of pet-owners continuing to increase thanks to the ongoing pet humanisation trend and the growing availability of pet adoptions, either through online ads or independent sellers, which had a strong impact on the general demand for pets. In addition, the continuous opening of modern ret...

Euromonitor International’s Pet Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Pet Care in Morocco
PET CARE IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Pet Care in Morocco Maintains Good Growth
Pet Humanisation Is the Key Value Driver
Private Label Performs Well
Pet Care Performs Well Through the Internet Retailing Channel
Accelerated Growth Expected Over the Forecast Period
Key Trends and Developments
Increasing Pet Culture Among Moroccans
Pet Food and Products Becoming More Sophisticated
Important Expansion in Distribution Channels
Market Indicators
Table 1 Pet Populations 2011-2016
Market Data
Table 2 Sales of Pet Food by Category: Volume 2011-2016
Table 3 Sales of Pet Care by Category: Value 2011-2016
Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 11 Distribution of Pet Care by Format: % Value 2011-2016
Table 12 Distribution of Pet Care by Format and Category: % Value 2016
Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Jessy Diffusion SA in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 2 Jessy Diffusion SA: Key Facts
Summary 3 Jessy Diffusion SA: Operational Indicators
Competitive Positioning
Summary 4 Jessy Diffusion SA: Competitive Position 2015
Mars Morocco in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 5 Mars Morocco: Key Facts
Summary 6 Mars Morocco: Operational Indicators
Competitive Positioning
Summary 7 Mars Morocco: Competitive Position 2015
Nestle Maroc SA in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 8 Nestle France SA: Key Facts
Competitive Positioning
Summary 9 Nestle Maroc SA: Competitive Position 2015
Pet Land Sarl in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 10 Pet Land Sarl: Key Facts
Summary 11 Animal Planet: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 12 Animal Planet: Private Label Portfolio
Competitive Positioning
Summary 13 Animal Planet: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2011-2016
Table 20 Cat Population 2011-2016
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 14 Cat Food by Price Band 2016
Table 22 Sales of Cat Food by Category: Volume 2011-2016
Table 23 Sales of Cat Food by Category: Value 2011-2016
Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
Table 31 LBN Brand Shares of Cat Treats: % Value 2012-2015
Table 32 Forecast Sales of Cat Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Cat Food by Category: Value 2016-2021
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Dog Owning Households: % Analysis 2011-2016
Table 37 Dog Population 2011-2016
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 15 Dog Food by Price Band 2016
Table 39 Sales of Dog Food by Category: Volume 2011-2016
Table 40 Sales of Dog Food by Category: Value 2011-2016
Table 41 Sales of Dog Food by Category: % Volume Growth 2011-2016
Table 42 Sales of Dog Food by Category: % Value Growth 2011-2016
Table 43 Sales of Premium Dog Food by Category: Value 2011-2016
Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
Table 46 NBO Company Shares of Dog Food: % Value 2011-2015
Table 47 LBN Brand Shares of Dog Food: % Value 2012-2015
Table 48 LBN Brand Shares of Dog Treats: % Value 2012-2015
Table 49 Forecast Sales of Dog Food by Category: Volume 2016-2021
Table 50 Forecast Sales of Dog Food by Category: Value 2016-2021
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 53 Other Pet Population 2011-2016
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2011-2016
Table 55 Sales of Other Pet Food by Category: Value 2011-2016
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
Table 57 Sales of Other Pet Food by Category: % Value Growth 2011-2016
Table 58 LBN Brand Shares of Bird Food: % Value 2012-2015
Table 59 LBN Brand Shares of Fish Food: % Value 2012-2015
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Value 2016-2021
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Pet Products by Category: Value 2011-2016
Table 66 Sales of Pet Products by Category: % Value Growth 2011-2016
Table 67 Sales of Pet Healthcare by Type: % Value 2011-2016
Table 68 Sales of Other Pet Products by Type: % Value 2011-2016
Table 69 Forecast Sales of Pet Products by Category: Value 2016-2021
Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021












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