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Selling Health: Trends in Marketing and Advertising

  • January 2013
  • -
  • Euromonitor International
  • -
  • 52 pages

Selling consumer health is seeing an impressive transformation thanks to the explosion of digital media. Although the main marketing principles remain the same, the communication platform is moving to new and innovative channels. Advertisers and marketers are experimenting with creative and engaging campaigns in a bid to attract consumption and boost revenue. An intriguing development is the rise of “mobile health”, which may rewrite the current thinking about the notions of selling health.

Euromonitor International’s Selling Health: Trends in Marketing and Advertising global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Selling Health: Trends in Marketing and Advertising
Selling Health: Trends in Marketing and Advertising
Euromonitor International
January 2013
Introduction
Reaching Out to Consumers
The Power of the Message
Trends in Marketing and Advertising
The Digital Opportunity
Predicting Future Consumer Behaviour
Report Definitions and References

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