3-Axis Consumer Gyroscopes

  • November 2012
  • -
  • Yole Developpement
  • -
  • 214 pages

PLENTY OF NEW APPLICATIONS WILL DRIVE THE 2017 MARKET TO $1.6B
Changes can happen quickly in the inertial MEMS industry! 3-axis MEMS gyroscopes did not exist in 2009, but it is now a very large market. Indeed 3-axis gyroscopes and gyro-based combos in consumer applications were a $458M market in 2011. Since continuous growth is expected, everyone agrees that this is the hottest segment of all MEMS sensors and the market is expected to reach $1.57B by 2017!

Smartphones and tablets are the major contributors to the developments in 3-axis consumer gyroscopes. As the demand for products rises and the attach rate of gyroscopes increases, this area is very appealing for all gyro players. This report carefully details the applications and analyses how it is currently driving all the major evolutions in terms of size, combo roadmap, software etc.

Market opportunities are also present in many other areas. While some mature segments still represent a significant market (gaming, camera stabilization, etc.), a wide range of new applications is emerging. Many new developments are found in sports (e.g. gesture monitoring), fitness (e.g. posture monitoring), healthcare (e.g. fall detection), toys (e.g. robotic devices), remote controls (e.g. pointing for digital set top boxes). Many developers are currently working on such emerging applications and we are convinced that these new developments will become significant markets in the medium or long term. Recent advances in integration and spectacular decreases in price (6DOF IMUs will be available for close to $1 soon) are enabling these emerging markets. Details on these emerging applications are contained in the report.



FROM 2 SUPPLIERS IN 2011 TO MORE THAN 25 COMPETITORS IN 2017


While the market is already huge, it seems surprising that only 2 players have captured most of it so far! Indeed STMicroelectronics is the global leader with 69% market share in 2011; its only substantive competitor is InvenSense. But competition is heating up: Bosh Sensortec will be another key player with volume production by the end of 2012 and other players will join in 2013.

Out of the few players currently in the production stage or ramping up, we have identified more than 25 newcomers looking at this market! Those new entrants have very different profiles: from existing MEMS or magnetometer manufacturers to start-ups, foundries, and large mixed-signal companies. We expect a high level of differentiation between all those players: some companies focus on increasing the level of integration and minimizing costs, while other players will introduce new technologies offering a premium performance to selected target markets.

This report highlights how MEMS companies create high added-value. The MEMS value chain is very fragmented and the trend for combo sensors will reinforce that. There are opportunities for innovation at the MEMS design and front-end level and we see many start-ups working in this area. However there are opportunities for differentiation at many other levels: from front-end assembly to packaging, testing and even software / application.



DEMAND FOR COMBO SENSORS DRIVES CHALLENGING TECHNICAL EVOLUTIONS


While the current roadmap of different players is well understood for 3-axis gyroscopes, the trend for combo sensors should change the market dynamics. Demand for combo units will skyrocket in the coming years: from 4.1% of the market in 2011 to 73.0% in 2017. Indeed 6DOF IMUs combos have already proven benefits in both cost and size, among other advantages, and 9DOF combos are also promising for the future, although significant footprint challenges need to be solved for many applications.

The report analyses the significant changes that are driven by combo at many levels:

At the front-end level: disruptive designs are enabling monolithic integration of more than 3 axes. CMOS-MEMS technologies are also in development and could significantly lower the cost and increase the level of integration.
At the assembly and packaging level: evolutions are happening both at the wafer level with new interconnect and bonding technologies and at the back-end level, which is critical for SiP-based smart modules.
Testing is also evolving in order to increase the number of tests run in parallel and be compatible with the latest developments (3-axis devices, small footprint, combo solutions) in a cost-effective way.
Software is an increasingly important piece of the solution. This is both a critical success factor to be built-in to the design and a new source of revenue. From cross-calibration to data fusion and context awareness, new software developments need to quickly anticipate evolving market needs.


REPORT OUTLINE


• 3 types of products:
• 3-axis gyroscopes
• 6 DOF IMU combos
• 9 DOF combos
• 7 categories of applications:
Cell phones/ Tablets/ Gaming / DSC & Cameras / Remote controls / Sports & healthcare / Other emerging applications
• Historic data and forecasts - worldwide market metrics:
• 2011 – 2017 market ($M, M units, ASP)
• 2011 market share, 2012 trends
• Market dynamics, technical trends, key players, market forecasts for each device
• 100+ companies quoted in the report
• Report is a 200+ slides PowerPoint presentation
• Excel spreadsheets included


KEY FEATURES OF THE STUDY


The objectives of this report are the followings:

• To provide a global overview on the market data for 3-axis gyro-based MEMS devices used in consumer applications - key market metrics & dynamics:
Unit shipments and revenues by level of integration (3/6/9 DOF)
Average selling price analysis and expected evolution
Market shares for each level of integration
Major OEM contracts for each category of applications
• To provide application focus on key existing markets and most promising emerging ones:
Functionalities provided, critical specification requirements, interest for combo solutions, major players as well as global system trends
What are the major drivers, how will the market be like in 2017?
• To provide a clear understanding of MEMS gyro value chain, infrastructure & players:
List of all major players and expected new entrants
Description of the ecosystem and supply chain of the key players
Analysis on where is the value, where is it moving and what are the associated opportunities
• To provide an analysis on the major technology trends for 3-axis gyroscopes sensors and systems:
Current technologies and new development: disruptive front end, packaging and testing technologies to be introduced in the future
Impact of combo sensor on manufacturing technologies
Developments at the software level and trends for data fusion
Selected teardown of key gyro components to show the device architecture today and the associated cost structure


WHO SHOULD BUY THIS REPORT?


• MEMS device manufacturers
Evaluate market potential of future technologies and products
Understand the differentiated value of your products and technologies in this market
Build roadmap for modules: which type of combos? When?
Identify new business opportunities
Identify potential strategic partners or technology providers
Monitor and benchmark your competitor’s advancements
MEMS foundries, material and equipments
Understand what are the applications that will drive the volumes in 2017
Identify new business opportunities and prospects
• Specialists of microcontrollers, application processor…
Spot new opportunities and define diversification strategies
• System integrators and developers (for mobile devices, gaming, sports & fitness…)
Evaluate market potential of future technologies and products to differentiate your products
Evaluate the benefits of using these new technologies in your end system, design architectures for the next generation of systems
Screen potential new suppliers able to provide new functionalities, or cost and size savings
• R&D centers
Evaluate market potential of future technologies and products for new applicative markets
Identify the best candidates for technology transfer
• Financial & strategic investors
Understand the structure and value chain of the consumer gyro industry
Estimate the value of players which are developing disruptive products and technologies such as monolithic integration, smart modules…
Get the list of the main key players and emerging start-ups of this industry worldwide

KEY COMPANIES CITED IN THE REPORT


AAC Acoustics, ACER, Adidas, Afore, Aichi MI, AKM, Alps Electric, Amazon, AMS, Apple, ASMC, Asus, Atlas, Babolat, Baolab, Barnes & Noble, Barun Electronics, Bosch, Cambridge Mechatronics , Canon, Casio Micronics, CEA-LETI, Centripede, CSR, Dalsa, DNP, Domintech, EM Microelectronic, Fairchild, Fitbit, Foxconn, Fraunhofer ISIT, Freescale, Fujitsu, GlobalFoundries, GMEMS, Google, Hana Microelectronics, Hillcrest Labs, Hitachi, Honeywell, HP, HTC, ICSense, Interphase, InvenSense, JCAP, JVC, Kionix, KYEC, Kyocera, Lapis Semiconductor, Lenovo, LG, Lingsen Precision Industries, Lumedyne Technologies, Lumoback, Magnachip, Maxim, MCube, Memsic, Mikrosistemler, MiraMEMS, Mosoro, Motorola, Movea, MultiDimension Technology, Multitest, Murata/VTI, Nike, Nikon, Nintendo, Nokia, NTT DoCoMo, Nyko, Orbotix, Pace, Panasonic, Physical Logic, PNI, Qualcomm, Qualtre, RIM, SAE Magnetics, Samsung, Sanyo, Seiko Epson, Senodia, SensorPlatforms, Sharp, Sigurd, Sixsens, SMIC, Sony, Sony Mobile, Spea, SPIL, STMicroelectronics, TDK-EPC, Technicolor, Teradyne, TI, TMT, Toshiba, Tronics, TSMC, TUMEMS, XFab, XSens, Yamaha, ZTE…

Table Of Contents

Introduction, Definitions and Methodology - p 4

Executive Summary - p 20

2011-2017 market overview - p 41
• Global 2011-2017 3-axis gyro and gyro-based combos market
• Market evolution by level of integration
• Market evolution by application category
• ASP evolution

Application trends - p 58
• Cell phones and Tablets/ Gaming / DSC and Cameras / Remote controls / Sports / Other emerging applications
- Overview
- Gyroscope functions today and new functionalities
- Key requirements
- Details of gyroscope solution and interest for combos
- Major gyroscopes suppliers
- System level market: major trends and new end-products
- Penetration of MEMS gyroscopes and trends
- 2011-2017 market (in units and volume, breakdown by level of integration)
- Key integrators
- Industrial chain
- Examples of new developments

Analysis on the competitive environment - p 118
• Competition for standalone gyroscopes
- 2011 market shares, 2012 trends
- Segmentation of consumer inertial players
- Key players and time to market
- Example for new developments
• Competition for 6DOF IMU combos
• Competition for 9DOF combos

Value chain analysis - p 142
• Supply chain for the key gyro players
• Cost structure, margins and value for gyroscopes
• New business models and evolution linked to combo sensors
• Valuation of gyro companies
• Focus on software developments

Technology trends - p 172
• Evolution of front-end technologies
• Packaging and assembly trends
• Impact of combo sensors
• Test of 3-axis gyroscopes
• Reverse costing analysis of selected 3-axis gyroscopes

Conclusion and perspectives - p 214

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