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Low battery: Growth from high sales volumes will be threatened by external competition



Abstract

The Retail Market for Laptop Computers

Due to a number of factors, the laptop market has experienced aggressive growth over the last five years. First, computer products are quickly becoming essential household items, with the percentage of households with at least one computer growing. Additionally, rapid technological advancements combined with efficient production methods have caused retail prices to drop dramatically over the past decade, making computers more affordable than ever before. The laptop market will benefit from the growing popularity of ultrabooks, laptops with reduced size and weight, extended battery life and comparable product performance. In the five years to 2021, industry revenue is expected to increase.

This retail market for laptops includes laptop sales made through traditional brick-and-mortar outlets, online websites and by mail order. Laptops are considered personal computers for mobile use but do not include tablet devices or smartphones.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

The Retail Market for Laptop Computers - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Amazon.com Inc.

Apple Inc.

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