China’s fast-food industry research report 2008

China’s fast-food industry research report 2008

“Fast food” is not a traditional Chinese conception. It is the translation of “kuai can” that literally means “fast and convenient food” or “a quick meal”. Traditionally, a certain kind of elegant and slow table manners is highly valued by Chinese people and it also represents “health” and “politeness”. As a matter of fact, a successful transformation occurred in the structure of fast-food restaurants ---- from a dining place to a social communication rendezvous ----should be considered as the major element contributing to the boom of fast-food industry which is still lingering on the edge of Chinese market.

During 1980s -1990s, western fast-food giants began to explore the Chinese market in order to attract more Chinese consumers to try an absolutely different flavor. As a result, the awareness of Chinese consumers which was stronger than expected catalyzed a huge fast-food consuming country and a cultural phenomenon as followed. Then “Chinese-style” fast-food emerged. In the recent decades of years, with the acceleration of life pace, China’s fast-food industry has been doubling its growth rate. In 2007, the overall scale of Chinese fast-food industry exceeded 200 billion RMB.

Table of Contents
? Conceptions of fast-food industry
The fundamental conception of catering
The definition of catering
Classification
The fundamental conception of fast-food industry
The definition of fast-food
The function of fast-food
The characteristics of fast-food industry

? The development of Chinese catering industry
Developing environment
Economic environment
Political environment
Social and cultural environment
Market overview
The status of development
Market scales
Analysis on public catering industry
The status of development
Analysis of development features
Analysis of the demands

? The development situation of Chinese fast-food industry
The development of Chinese fast-food industry
Analysis of the development features of the fast-food industry
Analysis of the fast-food brands
Problems of Chinese fast-food industry
The misconception on the development of Chinese fast-food industry
The obstacles of the development of Chinese fast-food industry
Solutions
Analysis of the chain store mode
Analysis of the franchised chain store mode
Analysis of the advantages of the chain store mode
Analysis of the development profiles of Chinese fast-food industry
Analysis of the market competitions of Chinese fast-food industry
Overview on the competition pattern of Chinese fast-food industry
Analysis of the competition tendency of fast-food industry

? Analysis on the western fast-food market
The status quo of development of the western fast-food industry
Analysis of the developing tendency of the western fast-food industry
Business strategies of the western fast-food industry
Analysis of its features
Analysis of the localized development strategies

? Analysis of Chinese fast-food market
Analysis of the status quo of development of Chinese fast-food industry
Overview on the status quo
Analysis on the competition advantage
Analysis of the problem of Chinese fast-food
Problems of the management of chain stores
Problems of the standardization
Problems of the supply chain
Analysis of the Chinese fast-food market
Analysis of the developing pattern
Analysis of the market perspectives

? Major fast-food enterprises in China
KFC
Brief introduction of KFC
Analysis of the operating situation of KFC China
Analysis of the marketing strategy of KFC China
McDonald’s
Brief introduction of McDonald’s
Analysis of the operating situation of McDonald’s China
Analysis of the marketing strategy of McDonald’s China
DISCO
Yong He king
Da Niang Dumpling
Li Hua Fast-Food

? Analysis of the development of Chinese fast-food industry
Analysis of the developing tendency of catering
Diversified development tendency
Scientific management tendency
Developing tendency of fast-food industry
Analysis of the mainstream tendency
Analysis of the assimilation tendency
Analysis of the overall industry
Recommendations on the fast-food industry
Marketing strategy recommendations
Developing pattern recommendations
Investment recommendations

Selected Charts
Chart total income of Chinese catering 2003-2008
Chart total income of Chinese fast-food industry 2003-2008
Chart several typical formations of Chinese fast-food industry
Chart a brief introduction on part of major fast-food enterprises in China
Chart consumer’s diverse requirements on fast-food
Chart the income of KFC China 2003-2007
Chart the income of McDonald’s China 2003-2007
Companies Mentioned
KFC
McDonald’s
DISCO
Yong He king
Da Niang Dumpling
Li Hua Fast-Food