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Executive Summary The total UK market for fruit juices, energy and juice drinks grew in value by an estimated 17.1% between 2007 and 2011, while volume sales increased by 7.4%. Following slow growth in 2008, the industry contracted in 2009 as the recession hit, but returned to growth thereafter. This reflects the popularity of the products that make up this market and the innovation and adaptability that characterises new product de...More »
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