EXECUTIVE SUMMARY

The organic food and beverages market in Asia-Pacific has surged in the recent years due to a marked increase in both consumption and production in the region. Though Asia has been slow in adopting the organic trend but in the last 2 -3 years’ countries such as Singapore, Malaysia and Taiwan have witnessed tremendous growth rates due to the surging organic productivity in these countries. The demand for organic food and beverages in Asia has grown at a CAGR of 12.4% from the period 2006-2011.

The Asia-Pacific market for organic food and beverages is mainly held by Japan, Australia, China and India with Japan contributing the largest share of ~% to the revenue generated through the sales of organic food and beverages in the region followed by Australia with a share of ~% and China and India together accounting for ~% of the revenue in 2011.
The organic food and beverages market in Asia Pacific region has grown at a CAGR of 12.4 % from USD ~ million in 2006 to USD ~ million in 2011.

During the year, the organic food and beverages market in China had witnessed a growth of 14.7% with revenue of USD ~ million in 2011 in comparison to USD 454.8 million in 2010. Organic vegetables have been the second largest segment of China’s organic food and beverages market contributing ~% to the overall market in 2011. Overall, the outlook for the organic food and beverages industry in China seems to be positive. The current scenario in China is very encouraging and conducive to organic farmers. High-end supermarkets, such as HK Citysuper, Cityshop, Japan Global Plaza, Parksons, Nextage Department Store operating in some large cities while hypermarkets such as Carrefour, Walmart, Metro, Jusco, Tesco, Lotus and Tops have organic stores in many major cities in China. These supermarkets dominate organic retail sales in China, accounting for over ~% of the China organic market.

The organic food and beverages market in Japan was valued at USD 1,280 million in 2011 which is approximately 1% of the total food market in the country. The partial selection and availability of organic products coupled with higher prices are considered to be the major obstacles to stronger growth of the organic market in Japan. Japan’s organic food and beverages industry is mainly held by Fresh produce such as fruits and vegetables contributing ~% to the overall market in 2011.

The organic industry in Australia is continuing to mature with the average size of the organic farms increasing over the years. The organic fruits and vegetables have been the most established segments of the organic food industry in Australia. In 2009, the vegetable, herb and nursery production was valued at USD ~ million which has risen to USD ~ million in 2011 thus contributing ~% to the market. Australian market for organic food and beverages is majorly contributed by Parmalat Australia Pty Ltd. contributing nearly ~% to the market in 2011 followed by Goodman Fielder Ltd. with a share of ~% during the year.

The domestic consumption of organic food products in India is marginal and is mainly concentrated in the metropolitan cities in the country. Several NGOs are spearheading the organic movement in India as in other countries. The major organic crops produced in India include the cereals, pulses, vegetables, fruits, confectionery, snacks, bakery, non-dairy beverages, meat and baby foods. In 2011, cereals contributed the largest share of ~% to the overall revenue of organic food and beverages in India. Organic India, Navdanya, Morarka Organic Food Pvt. Ltd. are the leading players in India organic food and beverages market.


KEY TOPICS COVERED IN THE REPORT

- The market size of the Global Organic Food and Beverages Industry, 2006-2011.
- Market Size of Organic Food and Beverages in Japan, Australia, China and India, 2006-2011
- Market segmentation of organic food and beverages market by Products in Japan, Australia, China and Japan, 2011
- Market Share of Distribution Channels in Organic Food and Beverages Industry in Japan, China and India, 2011
- Organic Agricultural Land Development, 2006-2011
- Government Regulations in Organic Food and Beverages Industry in Japan, Australia, China and India
- Competitive landscape of the major players of Organic Food and Beverages Industry in Australia, China and India ,2011
- Future outlook and projections of the basis of revenue in the world and by countries: Japan, Australia, China and India, 2012-2016
- Macroeconomics and industry factors including personal disposable income, urban population, consumer food price index and consumer expenditure on food and beverages.

Table Of Contents

TABLE OF CONTENTS

1. Introduction to the Horticulture Industry in India
2. India Horticulture Crops Introduction and Market Size, FY’2007-FY’2012
2.1. By Plantation Area, FY’2007-FY’2012
2.2. By Horticulture Yield, FY’2007-FY’2012
3. India Horticulture Exports, FY’2007-FY’2012
4. India Horticulture Crops Market Segmentation by States, FY’2007-FY’2012
4.1. By Plantation Area in States and Union Territories of India, FY’2007-FY’2012
4.2. By Yield of Indian States and Union Territories, FY’2007-FY’2012
5. India Horticulture Future Outlook by Plantation Area, FY’2013-FY’2017
6. India Protected Cultivation Introduction and Market Size, FY’2007-FY’2012
6.1. Expenditure on Protected Cultivation by States in India, FY’2007-FY’2012
7. India Protected Cultivation Segmentation
7.1. By Type of Vegetation under Protected Cultivation, FY’2012
7.2. By States, FY’2007-FY’2012
7.2.1. By Type of Protected Cultivation Methods, FY’2007-FY’2012
7.2.2. India Greenhouse Market Introduction
7.2.2.1. Greenhouse Market Size in India, FY’2007-Fy’2012
7.2.2.2. India Greenhouse Market Segmentation by Hi-Tech and Low-Cost Greenhouses, FY’2007-FY’2012
7.2.2.3. India Greenhouse Market Trends and Developments
Increasing Popularity of Mud-Walled Type Poly House
Development of Chinese Type Poly house
Development of Trench Technology
Low Tunnel Technology Gaining Value in North India
7.2.2.4. India Greenhouse Exports, FY’2007-FY’2012
7.2.2.5. India Greenhouse Imports, FY’2007-FY’2012
7.2.2.6. Technical Aspects of Greenhouses
7.2.2.7. Future Outlook of Protected Area Under Greenhouses in India, FY’2013-FY’2017
7.2.3. India Shade Net Market Introduction
7.2.3.1. India Shade Net Market Size, FY’2007-FY’2012
7.2.3.2. Technical Specification in Shade Nets
7.2.3.3. Competitive Landscape of Leading Shade Net Manufacturers in India, FY’2012
7.2.3.4. Future Outlook of Protected Area Under Shade Nets, FY’2013-FY’2017
7.2.4. India Plastic Tunnels Market Introduction and Size, FY’2007- FY’2012
7.2.4.1. India Plastic Tunnels Future Outlook and Projections, FY’2013-FY’2017
7.2.5. India Mulching Market Introduction
7.2.5.1. India Mulching Market Size FY’2007-FY’2012
7.2.5.2. Technical specifications of Plastic Mulches
7.2.5.3. India Mulching Market Segmentation By Biodegradable and Non-Biodegradable Mulches, FY’2012
7.2.5.4. India Mulching Market Trends and Developments
7.2.5.5. Competitive Landscape of Leading Manufacturers of Mulch in India, FY’2012
7.2.5.6. India Mulch Mats Imports and Exports, FY’2007-FY’2012
7.2.5.7. India Mulching Market Future Outlook and Projections, FY’2013-FY’2017
7.3. Emerging Methods of Protected Cultivation in India
7.3.1. India Anti-Bird/Hail Nets Market Size, FY’2011-FY’2012
7.3.2. India Anti-Bird/ Hail Nets Exports and Imports, FY’2007-FY’2012
7.3.3. India Anti-Bird/Hail Nets Future Outlook and Projections, FY’2013-FY’2017
7.4. Profitable Segments in Protected cultivation
8. Value Chain For Protected Cultivation in India
9. Government Initiatives to Promote Protected Cultivation in India
9.1. By National Horticulture Mission (NHM)
9.2. By National Horticulture Board (NHB)
Success of Schemes by NHB
9.3. By State Governments
9.4. By Rashtriya Krishi Vikas Yojna (RKVY)
9.5. By Horticulture Mission for North East and Himalayan States (HMNEH)
10. Events and Conferences for Protected Cultivation in India
11. Key research Institutes in Protected Cultivation in India
11.1. Central Institute of Horticulture (CIH)
11.2. Indian Agricultural Research Institute (IARI)
11.3. Indian Council of Agricultural Research (ICAR)
12. Donor and NGOs Support for Agro Netting in Horticulture
13. Trends and Developments in Protected Cultivation in India
Indo-Israel Agricultural deal
Focus on Pond and Reservoir Lining
Merger of National Horticulture Mission (NHM) and Horticulture Mission for North East and Himalayan States (HMNEH)
Spice Parks in India
Development of Nurseries
14. SWOT Analysis of Protected Cultivation in India
15. Dealers and Suppliers of Greenhouses, Shade Nets and Plastic Mulches in India
16. Future Outlook and Projections of Protected Cultivation in India, FY’2013-FY’2017
16.1. By State Expenditure on Protected Cultivation, FY’2013-FY’2017
17. Cause and Effect Relationship between Dependent and Independent factors Prevailing in Protected Cultivation Industry
18. India Protected Cultivation Macro Economic Indicators: Historical and Projections
18.1. India Population Estimates, FY’2007-FY’2017
18.2. FDI in Multi Brand Retail in India- Fuelling Demand for Quality Horticulture Products
19. Appendix
19.1. Market Definition
19.2. Abbreviations
19.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Analysis
19.4. Disclaimer


LIST OF FIGURES

Figure 1: India Horticulture Plantation Area in Thousand (000’s) Hectares and Area under Protected Cultivation in Hectares in Percentage of Total Area under Horticulture, FY’2007-FY’2012
Figure 2: India Horticulture Yield in Thousand (000’s) Metric Tonnes, FY’2007-FY’2012
Figure 3: Percentage Share of Yield of Different Crop Plantations in India, FY’2007-FY’2012
Figure 4: India Horticulture Projections on the Basis of Area in Thousand (000’s) Hectares, FY’2013-FY’2017
Figure 5: India Protected Cultivation Market Size on the Basis of Cumulative Area in Hectares, FY’ 2007-FY’2012
Figure 6: Area under Protected Cultivation by Type of Vegetation in Percentage, FY’2012
Figure 7: States and Union Territories Adopting Protected Cultivation in India in Number, FY’2007-FY’2012
Figure 9: India Protected Cultivation Segmentation by Greenhouses, Mulching, Plastic Tunnels, Shade Nets and Anti-Bird/Hail Nets on the Basis of Area in Percentage, FY’2007-FY’2012
Figure 10: Working Model of Greenhouse
Figure 11: India Greenhouse Market Size on the Basis of Cumulative Area in Hectare and Market Size in INR Million, FY’2007-FY’2012
Figure 12: India Greenhouse Exports by Ready to Assemble Type and Other Greenhouses on the Basis of Revenue in USD Million, FY’2007-FY’2012
Figure 13: India Greenhouse Import by Ready to Assemble Type and Other Greenhouses on the Basis of Revenue in USD Million, FY’2007-FY’2012
Figure 14: India Greenhouse Future Projections on the Basis of Area in Hectares and Market Size in INR Million, FY’2013-FY’2017
Figure 15: India Shade Nets Market Size on the Basis of Cumulative Area in Hectares and Value in INR Million, FY’2007-FY’2012
Figure 16: India Shade Nets Market Future Projections on the Basis of Cumulative Area in Hectares and Market Size in INR Million, FY’2013-FY’2017
Figure 17: Type of Plastic Tunnels and Construction Details
Figure 18: India Plastic Tunnels Market Size by Cumulative Area in Hectares and Market Size in INR Million, FY’2007-FY’2012
Figure 19: India Plastic Tunnels market Projections on the Basis of Area in Hectares and Market Size in INR Million, FY’2013-FY’2017
Figure 20: India Mulching Market Size on the Basis of Cumulative Area in Hectares and Market Size in INR Million, FY’2007-FY’2012
Figure 21: Mulch Mats Segmentation by LDPE and HDPE Plastic Mulches, FY’2012
Figure 22: India Import and Export of Mulch Mats by Value in USD Million, FY’2007-FY’2012
Figure 23: India Import and Export of Mulch Mats by Quantity in Kilograms, FY’2007-FY’2012
Figure 24: India Mulching Market Future Projections on the Basis of Area in Hectares, FY’2013-FY’2017
Figure 25: India Anti-Bird/Hail Nets Import and Export on the Basis of Revenue in USD Million, FY’2007-FY’2012
Figure 26: India Anti-Bird/ Hail Nets Import and Export on the Basis of Volume in Kg, FY’2007-FY’2012
Figure 27: India Anti-Hail/Bird Nets Future Projections on the Basis of Cumulative Area in Hectares, FY’2013-FY’2017
Figure 28: Value China for Protected Cultivation in India
Figure 29: Percentage Share of Funding Protected Cultivation by National Boards across India, FY’2012
Figure 30: Organization Structure of National Horticulture Mission (NHM)
Figure 31: Organization Structure of RKVY
Figure 32: Ponds and Reservoir Lining in India in Units, FY’2007-FY’2012
Figure 33: Cumulative Area under Nurseries in India in Hectares, FY’2007-FY’2012
Figure 34: India Protected Cultivation Future Projection on the Basis of Area in Hectares, FY’2013-FY’2017
Figure 35: India Protected Cultivation Projection on the Basis of State Expenditure in INR Million, FY’2013-FY’2017
Figure 36: Population of India in Million, FY’2007-FY’2017



LIST OF TABLES

Table 1: India Horticulture Plantation Area in Thousand (000’s) Hectares by Type of Vegetation, FY’2007-FY’2012
Table 2: India Horticulture Yield by Type of Vegetation in Thousand (000’s) Metric Tonnes, FY’2007-FY’2012
Table 3: India Horticulture Exports by Floriculture, Processed Fruits and Vegetables and Fruit and Vegetables in Tonnes, FY’2007-FY’2012
Table 4: India Horticulture Exports by Fresh Fruits and Vegetables, Floriculture, Processed Fruits and Vegetables by Value in USD Million, FY’2007-FY’2012
Table 5: India Horticulture Plantation Area in Thousand (000’s) Hectares by States, FY’2007-FY’2012
Table 6: India Horticulture Yield by the States in Thousand (000’s) Metric Tonnes, FY’2007-FY’2012
Table 7: India Protected Cultivation Market Size by Value in INR Million, FY’2012
Table 8: Expenditure on Protected Cultivation by States in India in INR Lakhs, FY’2007-FY’2012
Table 9: India Protected Cultivation Market Segmentation by Type of Vegetation on the Basis of Cumulative Area in Hectares, FY’2012
Table 10: Year on Year Addition of Area under Protected Cultivation by States and Union Territories of India in Hectares, FY’2007-FY’2012
Table 11: Year on Year Growth in Protected Cultivation Area in North East and Himalayan States in Hectares, FY’2011 and FY’2012
Table 12: Major Markets for Protected Cultivation Methods (Greenhouses, Shade Nets, Mulching, Plastic Tunnels and Anti-Bird/Hail Nets) in India in terms of Area in Hectares, FY’2012
Table 13: Average Cost of Cladding Material of the Protected Cultivation Methods (Greenhouses, Shade Nets, Plastic Tunnels, Mulching and Anti-Bird/Hail Nets) per Square Meters in Major Markets of India in INR, FY’2012
Table 14: Market Size of Protected Cultivation Methods (Greenhouses, Shade Nets, Mulching, Plastic Tunnels and Anti-Bird/ Hail Nets) in Major Markets by value in INR million, FY’2012
Table 15: India Protected Cultivation Segmentation by Greenhouses, Mulching, Plastic Tunnels, Shade Nets and Anti-Bird/Hail Nets on the Basis of Area in Hectares, FY’2007-FY’2012
Table 16: India Protected Cultivation Area under Emerging Methods of Greenhouse in Hectares, FY’2011-2012
Table 17: India Protected Area under Greenhouses by High and Low Cost Greenhouses and by Small and Medium Farmers and Other Farmers, FY’2007-FY’2012
Table 18: India Greenhouse Exports by Ready to Assemble type and Other Greenhouses on the Basis of Volume in Thousand (000’s) Units, FY’2007-FY’2012
Table 19: India Greenhouse Import by Ready to Assemble Type and Other Greenhouses on the Basis of Volume in Thousands (000’s), FY’2007-FY’2012
Table 20: Characteristics of the Cladding Material used in Greenhouse
Table 21: Average Price of Greenhouse Cladding Material on the basis of Dimensions, Rolls per Hectare in Numbers and Average Price Range per Square Meter, FY’2012
Table 22: Importance of the Climatic Factors for Influencing Plant Growth
Table 23: Life Span of Covering Materials Used in Greenhouse
Table 24: Suggested Crop Cycle under Greenhouse in India on the Basis of Transplantation and Harvesting
Table 25: Climatic Requirements for Crops in Greenhouses
Table 26: Cost of Cultivation of Crops Grown in Greenhouse per Square Meter in INR
Table 27: Raw Materials Required for the Installation of the Greenhouse with Fan and Pad Cooling System
Table 29: Area under Emerging Shade Net Structures in India in Hectares, FY’2011-FY’2012
Table 30: Suggested Crop Cultivation as per the Use of Percentage of the Shade Nets in India
Table 31: Type of Shade Nets by Colors and by Use
Table 32: Shade Nets Roll Dimensions Length and Width in Meters, and Area Covered by a Single Roll in sqm, FY’2012
Table 33: Average Dimensions of the Shade Nets Used in India, FY’2012
Table 34: Competitive Landscape of the Leading Players/ Manufacturers of Shade Nets in India, FY’2012
Table 35: Average Installation Price (INR) of Plastic Tunnels per Hectare, FY’2012
Table 36: Yield Output of the Crops under Plastic Mulch Depending Upon the Mulch Film Thickness, FY’2012
Table 37: Recommended Thickness of Mulch Films for different Crops
Table 39: Roll Dimensions of Mulch Mats in Meters in India and Average Price in INR, FY’2012
Table 40: Mulch Film Requirement by Area Coverage and Weight
Table 41: India Mulching Segmentation by Biodegradable and Non-Biodegradable Mulches on the Basis of Area in Hectares and Percentage, FY’2012
Table 42: Mulching Segmentation by Woven, Non-Woven and Plastic Mulches by Area and Percentage, FY’2012
Table 43: Advantages of Using Colored Mulch Films
Table 44: Extent of Surface to be covered under the Mulch Film
Table 45: Competitive Landscape of Leading Manufacturers of Mulch in India, FY’2012
Table 46: India Anti-Bird/Hail Nets Market Size on the Basis of Cumulative Area in Hectares and Market Size in INR Million, FY’2011-FY’2012
Table 45: Estimated Year on Year Market Size of Anti-Bird and Anti- Hail Nets in India in INR Million, FY’2013-FY’2017
Table 46: Subsidy Scheme for Protected Cultivation as per National Horticulture Mission (NHM)
Table 47: Subsidy Schemes as per National Horticulture Board, 2011
Table 48: Subsidy Schemes as per the Horticulture Mission for North East and Himalayan States (HMNEH)
Table 49; Events Organized by Technology Mission for Technical Textile (TMTT) under Ministry of Textiles, India in FY 2012
Table 50: Events Organized by the National Horticulture Mission (NHM) and National Horticulture Board (NHB) for Protected Cultivation in FY’ 2012-FY’2013
Table 51: Krishi Vikas Kendra Sponsored by ICAR in India, FY’2012
Table 52: Spice Parks in India by Location
Table 53: Public and Private Sector Investment in Nurseries in India, FY’2007-FY’2012
Table 54: SWOT Analysis of the Protected Cultivation in India
Table 55: Dealers and Suppliers for Shade nets, Greenhouses and Plastic Mulches in India
Table 56: Cause and Effect Relationship between the Protected Cultivation in India and the Independent Factors
Table 57: Correlation Matrix of the Protected Cultivation in India
Table 58: Regression Coefficients Output for the Protected Cultivation in India



COMPANIES MENTIONED

SRF Industries, Garware Wall Ropes, Jain Irrigation Limited, BandV Agro, Malmo Exim Limited, Kwality Nets, Rishi Techtex Limited, Tuflex, Neo Corp International Limited, IndoNet Plastic Netting, Arthi Enterprises, Siddhi Vinayak Films, Shivam Polymers, Climax Synthetics Private Limited, Creative Polymers, Essen Multipack Limited

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