Chinese Markets for Fast Food

China's demand for fast food has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (1991, 1996 and 2001) and long-term forecasts throught 2006 and 2011 are presented. Major producers in China are profiled.

TABLE OF CONTENTS
 

 

 

 
I. INTRODUCTION
 

 
Report Scope and Methodology
 
Executive Summary
 

 
II. BUSINESS ENVIRONMENT
 

 
Economic Outlook
 
Key Economic Indicators
 
Industrial Output
 
Population and Labor
 
Foreign Investment
 
Foreign Trade
 
Financial and Tax Regulations
 
Banking System and Regulations
 
Foreign Exchange
 
Taxes, Tariff and Custom Duties
 

 
III. FAST FOOD INDUSTRY ASSESSMENTS
 

 
Fast Food Industry Structure
 
Market Size
 
Major Company Sales
 
Market Share of Key Companies
 
Labor Costs
 
Potential Entrants
 
Major Foreign Investments
 

 

 
IV. FAST FOOD SALES VOLUMES AND FORECASTS
 

 
Overview
 
Fast Food Restaurants
 
Chinese Style Fast Food
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 
Korean Cuisines
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 
Japanese Cuisines
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 
Other Asian Cuisines
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 
Middle Eastern Cuisines
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 
Western Fast Food Chains
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 
Major Restaurant Chains
 
McDonald’s
 
KFC
 
Pizza Hut
 
Burger Kings
 
Others
 
Tea and Coffee Shops
 
Tea Houses
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 
Coffee Shops
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 
Juice Bars
 
Market Outlooks
 
Revenues and Forecasts
 
Consumer Taste Preferences
 
Pricing Trends
 

 

 

 
V. FAST FOOD MARKET OUTLOOKS
 

 
Fast Food Markets Outlook Overview
 
Government Food Packaging Regulations
 
Population by Region
 
Northeast
 
North
 
Southeast
 
Central South
 
West
 
Population by Age Group
 
Consumer Spending Trends
 
Fast Food Revenues by Region
 
Northeast
 
North
 
Southeast
 
Central South
 
West
 
Tea, Coffee Shops and Juice Bar Revenues by Region
 
Northeast
 
North
 
Southeast
 
Central South
 
West
 

 
VI. MARKETING STRATEGIES
 

 
Market Entry Channels
 
Exporting to China
 
Export Market Overview
 
Chinese Trading Practice
 
Trading Companies
 
Import Restrictions in China
 
Technology Licensing
 
Technology Licensing Overview
 
Intellectual Property Protection
 
Joint Venture
 
Joint Venture Overview
 
Advantages and Disadvantages
 
Wholly Owned Enterprises
 
Foreign Wholly Owned Enterprises Overview
 
Advantages and Disadvantages
 
Other Market Entry Channels
 
Setting up Sales Offices
 
Selling to China Through Attending Trade Fairs
 
Contacting Chinese Companies
 
Advertising
 
Market Entry Strategies
 
Understanding Differences
 
Business Practice Differences
 
Knowledge of Regulations and Restrictions
 
Dealing with Governments
 

 
VII. FAST FOOD PRODUCER DIRECTORY
 

 
Fast Food Company Profiles
 
Research Institutions and Associations
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
LIST OF TABLES
 

 

 
I. INTRODUCTION
 

 
Economic Outlook Summary
 
Fast Food Supply and Demand Summary
 

 
II. BUSINESS ENVIRONMENT
 

 
Key Economic Indicators
 
Industrial Output
 
Population and Labor Force Trends
 
Foreign Investment and Loans
 
Foreign Trade
 
Key Commodity Exports from China
 
China’s Exports to its Leading Trade Partners
 
Key Commodity Imports into China
 
China’s Imports from Its Leading Trade Partners
 

 
III. FAST FOOD INDUSTRY ASSESSMENTS
 

 
Major Company Sales and Location
 
The Major Fast Food Company Market Share and Location
 
Major Foreign Investments
 

 
IV. FAST FOOD PRODUCTION AND DEMAND
 

 
Fast Food Restaurants
 
Chinese Style Fast Food
 
Revenues and Forecasts
 
Korean Cuisines
 
Revenues and Forecasts
 
Japanese Cuisines
 
Revenues and Forecasts
 
Other Asian Cuisines
 
Revenues and Forecasts
 
Middle Eastern Cuisines
 
Revenues and Forecasts
 
Western Fast Food Chains
 
Revenues and Forecasts
 
Major Restaurant Chains
 
McDonald’s
 
KFC
 
Pizza Hut
 
Burger Kings
 
Others
 
Tea and Coffee Shops
 
Tea Houses
 
Revenues and Forecasts
 
Coffee Shops
 
Revenues and Forecasts
 
Juice Bars
 
Revenues and Forecasts
 

 

 
V. FAST FOOD CONSUMPTION BY MARKET
 

 
Fast Food Revenues by Region
 
Northeast
 
North
 
Southeast
 
Central South
 
West
 
Tea, Coffee Shops and Juice Bar Revenues by Region
 
Northeast
 
North
 
Southeast
 
Central South
 
West
 
Population by Region
 
Northeast
 
North
 
Southeast
 
Central South
 
West
 
Population by Age Group
 

 

 

 

 

 

 

 

 
LIST OF CHARTS
 

 

 
Fast Food Production and Demand Summary
 
China's GDP and Industrial Output
 
Population Trends
 
Industrial Output by Ownership
 
Foreign Investments and Loans
 
China’s Imports and Exports
 
Key Commodity Exports from China
 
Key Commodity Imports into China
 
The Consumer Spending Trends of Fast Food in 2001
 
The Outlook of Fast Food Industry in 2006