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Consumer Electronics in Thailand

  • December 2016
  • -
  • Euromonitor International
  • -
  • 76 pages

Various consumer electronics products witnessed growth in volume and value terms in 2016. This was as a result of the auction of 4G mobile signalling in 2016 which positively impacted sales of mobile phones, and the European Football Championship and Rio Olympics which influenced sales of home video and home audio and cinema, while the economic stimulus policy of the government boosted spending on consumer electronics products. Manufacturers launching innovative products also drove demand among...

Euromonitor International’s Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Electronics in Thailand
CONSUMER ELECTRONICS IN THAILAND
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Performance of Consumer Electronics in 2016
the Consumer Trend in 2016 Focuses on Premium Products
Innovation Drives Sales During Economic Slowdown
Retailers Improve Their Image in Response To the Growth of Consumer Electronics
the Economic Stimulus Policy Is Expected To Drive Sales Over the Forecast Period
Key Trends and Developments
Thai Government Launches Fiscal Stimulus Policy To Boost Spending in the Country
Internet Retailing Vs Traditional Electronics and Appliance Specialist Retailers
Trend Connecting People Through Internet Devices
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 2 Sales of Consumer Electronics by Category: Value 2011-2016
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Central Retail Corp Ltd in Consumer Electronics (thailand)
Strategic Direction
Key Facts
Summary 2 Central Retail Corp Ltd: Key Facts
Summary 3 Central Retail Corp Ltd: Operational Indicators
Company Background
Chart 1 Central Retail Corp Ltd: Power Buy in Bangkok
Internet Strategy
Private Label
Summary 4 Central Retail Corp Ltd: Private Label Portfolio
Competitive Positioning
Summary 5 Central Retail Corp Ltd: Competitive Position 2016
Samart I-mobile Plc in Consumer Electronics (thailand)
Strategic Direction
Key Facts
Summary 6 Samart I-Mobile Plc: Key Facts
Summary 7 Samart I-Mobile Plc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 8 Samart I-Mobile Plc: Private Label Portfolio
Competitive Positioning
Summary 9 Samart I-Mobile Plc: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2016-2021
Table 13 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2016-2021
Table 14 Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 15 Sales of Computers and Peripherals by Category: Value 2011-2016
Table 16 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 17 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 18 Sales of Computers by Category: Business Volume 2011-2016
Table 19 Sales of Computers by Category: Business Value MSP 2011-2016
Table 20 Sales of Computers by Category: Busines Volume Growth 2011-2016
Table 21 Sales of Computers by Category: Business Value MSP Growth 2011-2016
Table 22 Sales of Laptops by Form Factor 2015-2016
Table 23 Sales of Tablets by Form Factor 2015-2016
Table 24 Sales of Tablets by Operating System 2011-2016
Table 25 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
Table 26 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
Table 27 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
Table 28 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 29 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
Table 30 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 32 Forecast Sales of Computers by Category: Business Volume 2016-2021
Table 33 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
Table 34 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 35 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 36 Forecast Sales of Laptops by Form Factor 2016-2021
Table 37 Forecast Sales of Tablets by Form Factor 2016-2021
Table 38 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Forecast Sales of In-Dash Media Players by Rural vs Urban: % Retail Volume 2016-2021
Table 40 Forecast Sales of In-Car Navigation by Rural vs Urban: % Retail Volume 2016-2021
Table 41 Sales of In-Car Entertainment by Category: Volume 2011-2016
Table 42 Sales of In-Car Entertainment by Category: Value 2011-2016
Table 43 Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016
Table 44 Sales of In-Car Entertainment by Category: % Value Growth 2011-2016
Table 45 NBO Company Shares of In-Car Entertainment: % Volume 2012-2016
Table 46 LBN Brand Shares of In-Car Entertainment: % Volume 2013-2016
Table 47 Distribution of In-Car Entertainment by Channel: % Volume 2011-2016
Table 48 Forecast Sales of In-Car Entertainment by Category: Volume 2016-2021
Table 49 Forecast Sales of In-Car Entertainment by Category: Value 2016-2021
Table 50 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
Table 51 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Forecast Sales of Home Audio and Cinema by Rural vs Urban: % Retail Volume 2016-2021
Table 53 Sales of Home Audio and Cinema by Category: Volume 2011-2016
Table 54 Sales of Home Audio and Cinema by Category: Value 2011-2016
Table 55 Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016
Table 56 Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016
Table 57 NBO Company Shares of Home Audio and Cinema: % Volume 2012-2016
Table 58 LBN Brand Shares of Home Audio and Cinema: % Volume 2013-2016
Table 59 Distribution of Home Audio and Cinema by Channel: % Volume 2011-2016
Table 60 Forecast Sales of Home Audio and Cinema by Category: Volume 2016-2021
Table 61 Forecast Sales of Home Audio and Cinema by Category: Value 2016-2021
Table 62 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
Table 63 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Forecast Sales of Home Video by Rural vs Urban: % Retail Volume 2016-2021
Table 65 Sales of Home Video by Category: Volume 2011-2016
Table 66 Sales of Home Video by Category: Value 2011-2016
Table 67 Sales of Home Video by Category: % Volume Growth 2011-2016
Table 68 Sales of Home Video by Category: % Value Growth 2011-2016
Table 69 Sales of LCD TVs by Network Connectivity: % Retail Volume 2011-2016
Table 70 Sales of LCD TVs by Screen Type: % Retail Volume 2011-2016
Table 71 Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2011-2016
Table 72 Sales of OLED TVs by Network Connectivity: % Retail Volume 2011-2016
Table 73 Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2011-2016
Table 74 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2011-2016
Table 75 Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2011-2016
Table 76 NBO Company Shares of Home Video: % Volume 2012-2016
Table 77 LBN Brand Shares of Home Video: % Volume 2013-2016
Table 78 Distribution of Home Video by Channel: % Volume 2011-2016
Table 79 Forecast Sales of Home Video by Category: Volume 2016-2021
Table 80 Forecast Sales of Home Video by Category: Value 2016-2021
Table 81 Forecast Sales of Home Video by Category: % Volume Growth 2016-2021
Table 82 Forecast Sales of Home Video by Category: % Value Growth 2016-2021
Table 83 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
Table 84 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2016-2021
Table 85 Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2016-2021
Table 86 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2016-2021
Table 87 Forecast Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 88 Sales of Imaging Devices by Category: Volume 2011-2016
Table 89 Sales of Imaging Devices by Category: Value 2011-2016
Table 90 Sales of Imaging Devices by Category: % Volume Growth 2011-2016
Table 91 Sales of Imaging Devices by Category: % Value Growth 2011-2016
Table 92 Sales of Digital Cameras by Type: % Retail Volume 2011-2016
Table 93 NBO Company Shares of Imaging Devices: % Volume 2012-2016
Table 94 LBN Brand Shares of Imaging Devices: % Volume 2013-2016
Table 95 Distribution of Imaging Devices by Channel: % Volume 2011-2016
Table 96 Forecast Sales of Imaging Devices by Category: Volume 2016-2021
Table 97 Forecast Sales of Imaging Devices by Category: Value 2016-2021
Table 98 Forecast Sales of Imaging Devices by Category: % Volume Growth 2016-2021
Table 99 Forecast Sales of Imaging Devices by Category: % Value Growth 2016-2021
Table 100 Forecast Sales of Digital Cameras by Type: % Retail Volume 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 101 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
Table 102 Sales of Mobile Phones by Category: Volume 2011-2016
Table 103 Sales of Mobile Phones by Category: Value 2011-2016
Table 104 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 105 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 106 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 107 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 108 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 109 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 110 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 111 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 112 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 113 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 114 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 115 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 116 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 117 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Sales of Portable Players by Category: Volume 2011-2016
Table 119 Sales of Portable Players by Category: Value 2011-2016
Table 120 Sales of Portable Players by Category: % Volume Growth 2011-2016
Table 121 Sales of Portable Players by Category: % Value Growth 2011-2016
Table 122 NBO Company Shares of Portable Players: % Volume 2012-2016
Table 123 LBN Brand Shares of Portable Players: % Volume 2013-2016
Table 124 Distribution of Portable Players by Channel: % Volume 2011-2016
Table 125 Forecast Sales of Portable Players by Category: Volume 2016-2021
Table 126 Forecast Sales of Portable Players by Category: Value 2016-2021
Table 127 Forecast Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 128 Forecast Sales of Portable Players by Category: % Value Growth 2016-2021
Trends
Category Data
Table 129 Sales of Wearable Electronics by Category: Volume 2013-216
Table 130 Sales of Wearable Electronics by Category: Value 2013-216
Table 131 Sales of Wearable Electronics by Category: % Volume Growth 2015-2016
Table 132 Sales of Wearable Electronics by Category: % Value Growth 2015-2016
Table 133 NBO Company Shares of Wearable Electronics: % Volume 2012-2016
Table 134 LBN Brand Shares of Wearable Electronics: % Volume 2013-2016
Table 135 Distribution of Wearable Electronics by Channel: % Volume 2013-2016
Table 136 Forecast Sales of Wearable Electronics by Category: Volume 2016-2021
Table 137 Forecast Sales of Wearable Electronics by Category: Value 2016-2021
Table 138 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
Table 139 Forecast Sales of Wearable Electronics by Category: % Value Growth 2016-2021












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