Table of Contents
Despite continued economic uncertainty around much of the word, the intertwining trends of pet humanisation and premiumisation helped global pet care sales to rebound relatively strongly in 2012 following a more sluggish performance in 2011. This first of a two-part global briefing provides an overview of pet care retail sales by region and also highlights the best and worst performing product categories. Much market potential remains for industry players savvy enough to capitalise on it.
Euromonitor International’s Pet Care 2012 Part 1: Continued Growth in an Age of Economic Gloom global briefing offers an insight into the development of the market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading and emerging companies and brands, offers strategic analysis of key factors influencing the market, including background information on pet population, pet ownership by household and prepared gap ratio. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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