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Writing Instruments in Russia

  • October 2015
  • -
  • Euromonitor International
  • -
  • 26 pages

Writing instruments did not experience any significant volume decrease over the review period as sales in this category are driven mainly by school pupils and students who regularly use writing instruments in the studying process and their need for writing instruments was not affected by the economic crisis. However, the average income of Russian consumers was negatively affected by the economic crisis and for this reason the budgets allocated for writing instruments declined sharply, which...

Euromonitor International's Writing Instrumentsin Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Writing Instruments in Russia
WRITING INSTRUMENTS IN RUSSIA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Sales of Pens by Institutional vs Retail Channels: Volume 2010-2015
Table 1 Sales of Writing Instruments by Category: Volume 2010-2015
Table 2 Sales of Writing Instruments by Category: Value 2010-2015
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2010-2015
Table 4 Sales of Writing Instruments by Category: % Value Growth 2010-2015
Table 5 Sales of Colouring by Type: % Value 2010-2015
Table 6 Sales of Markers and Highlighters by Type: % Value 2010-2015
Table 7 Sales of Roller Ball Pens by Type: % Value 2010-2015
Table 8 NBO Company Shares of Writing Instruments: % Value 2010-2014
Table 9 LBN Brand Shares of Writing Instruments: % Value 2011-2014
Table 10 Distribution of Writing Instruments by Format: % Value 2010-2015
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2015-2020
Table 12 Forecast Sales of Writing Instruments by Category: Value 2015-2020
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2015-2020
Koh-i-noor Hardtmuth As in Personal Accessories (russia)
Strategic Direction
Key Facts
Summary 2 Koh-i-noor Hardtmuth AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Koh-i-noor Hardtmuth AS: Competitive Position 2013
Executive Summary
Decline of Personal Accessories Stimulated by Economic Crisis
Consumers Switch To Cheaper Products and Become More Rational While Making Purchases
Personal Accessories Registers Low Level of Consolidation
the Leading Players in Personal Accessories Are Reviewing Their Expansion Plans
Growth in Personal Accessories Is Set To Slow Down Over the Forecast Period
Key Trends and Developments
Economic Downturn Negatively Affects Personal Accessories in Russia
Consumers Switch To Cheaper Products and Become More Rational While Making Purchases
International Brands Are Adjusting To the Challenging Economic Conditions in Russia
Specialist Retailers, Which Dominate Sales of Personal Accessories, Review Their Expansion Plans
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2010-2015
Table 16 Sales of Personal Accessories by Category: Value 2010-2015
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
Table 18 Sales of Personal Accessories by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Personal Accessories: % Value 2010-2014
Table 20 LBN Brand Shares of Personal Accessories: % Value 2011-2014
Table 21 Distribution of Personal Accessories by Format: % Value 2010-2015
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
Table 23 Forecast Sales of Personal Accessories by Category: Value 2015-2020
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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