Google in RFID and M2M, Second Edition

  • January 2013
  • -
  • Mind Commerce Publishing
  • -
  • 57 pages


RFID and M2M represent two large markets by themselves, both expected to grow dramatically over the next 10-20 years. Mix this growth with the competencies and expected continued growth of Google and there is a powerful mixture for explosive growth.

This research includes an evaluation of RFID and M2M from a state of the industry perspective. This research identifies areas in which Google is poised to make a large impact within both RFID and M2M. This will have a profound effect on the existing ecosystem as well as create new opportunities for market development and expansion.

Target Audience

RFID and M2M professionals
Industry market segments using RFID and/or M2M
Google and their customers, partners, and competitors


Keywords:

RFID, NFC, M2M, Radio Frequency ID, Machine to Machine Communications, Google, Google RFID, Google NFC, Google M2M
Overview

Table Of Contents


Table of Contents

EXECUTIVE SUMMARY 5
INTRODUCTION 6
M2M EVOLUTION 8
RFID IN A NUTSHELL 9
RFID OVERVIEW 11
READERS 11
PASSIVE RFID TAGS 11
SAW RFID TAGS 12
SEMI PASSIVE RFID TAGS 12
ACTIVE RFID TAGS 12
FREQUENCIES 14
READ/WRITE OPERATIONS 14
ANALYSIS OF PASSIVE VS. ACTIVE RFID SYSTEMS 15
Advantages of Passive RFID 15
Inexpensive 15
Form Factor 16
Longevity 16
Robustness 17
Disadvantages of Passive RFID 17
Range 17
Perfect Identification Ratio 18
Advantages of Active RFID 18
Range 18
Perfect Identification Ratio 19
Disadvantages of Active RFID 19
Expensive 19
Operational Life 20
Form Factor 20
THE INITIAL RFID TECHNOLOGY FOR GOOGLE: NFC 22
GOOGLE'S CURRENT FORAY NFC 23
NFC IN ANDROID PHONES 24
GOOGLE WALLET 24
What is Google Wallet? 25
Approaches to NFC payment solutions 25
Embedded Solution 25
Advantages / Disadvantages 26
SIM based Solution 26
Advantages / Disadvantages 26
Secure Digital Card based Solution 27
Advantages / Disadvantages 27
Business Models 28
E-Commerce 28
Advertising 28
VULNERABILTIES AND CONCERNS 28
Android Technology Vulnerabilities 28
POTENTIAL ATTACKS AND DEFENSE FROM AN NFC PERSPECTIVE 29
FUTURE PROSPECTS OF GOOGLE WALLET 29
Increasing Customer Base 29
Google Wallet Physical Card 29
Enhancing Security 29
M2M OVERVIEW 31
M2M 101: DEFINITION AND HISTORY 31
M2M BUILDING BLOCKS 32
M2M EVOLUTION 33
THE MAJOR COMPONENTS OF M2M 34
Wireless M2M Devices 35
Wireless Modem 35
Interface Board 35
Wireless Transport of M2M Data to and from the Monitoring Facility 35
The Back-end Operations and Support Infrastructure 36
M2M SOLUTION BUILDING BLOCKS: A MORE IN-DEPTH VIEW 37
The Machine The Customer Intends To Monitor And Control 38
The In-Field Hardware Device Created By The Hardware Vendor 38
Wireless Network 38
The Back-End Server 38
The Internet 38
The Customer Facility For Monitoring And Controlling The Machines 38
GOOGLE'S POTENTIAL IN M2M 39
THE OVERALL POTENTIAL FOR M2M 39
GOOGLE'S ROLE AND THE RELATIONSHIP TO M2M 39
POTENTIAL FUTURE APPLICATION AREAS FOR GOOGLE IN M2M AND RFID 40
FUTURE POTENTIAL APPLICATION AREAS 42
Asset and warehouse management 42
Automotive 42
Case Study: Integration of Google Services with Automotives 43
Integration of Google Maps 43
Integration of Google Prediction systems 43
Entertainment 44
Google TV 44
SWOT Analysis 44
Building monitoring and control 45
Environmental monitoring 46
Integration with Google Earth Engine for Environment Monitoring 46
Health care 46
Google in Healthcare 47
Why Healthcare? 47
Competitors 47
Microsoft HealthVault 47
Discontinuing Google Health 47
Military battlefield awareness 48
Security and surveillance 48
FUTURE RESEARCH 49
Secure systems 49
Embedded Operating Systems 49
Groups Management 50
Lightweight Signal Processing 50
High-Data-Rate Sensors 51
THE FUTURE OF RFID AND M2M 51
2012 AND BEYOND 51
Growth Factors of M2M from 2011 and Beyond 52
Telecommunication 52
M2M Wireless and Consumer Products 53
Asset Tracking and other M2M RFID Applications 54

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