Health Clubs and Leisure Centres
The UK has over 5,750 indoor facilities for keeping fit. They are divided mainly between health clubs in the private sector and public leisure centres, owned by local authorities. The health club industry is still fairly fragmented, but there are now ten large chains including David Lloyd Leisure, Fitness First, Virgin Active and LA Fitness.
Membership of a health club or a gym has grown over the long term because of a consumer shift away from playing sports and games towards 'pure fitness’. People now prefer activities such as working out in the gym, aerobics or yoga, swimming or cycling, as a means of keeping healthy. The public sector has encouraged this through government departments and local authorities — because of the worrying indicators of unfitness and obesity in the population.
One third of adults used a fitness facility of some sort in 2008 although a much lower proportion (12%) are members of private health clubs or gyms requiring subscription. How much they spend is hard to quantify but Key Note estimates the market to be worth £3.4bn in 2008, comprising subscriptions and ad hoc fees for gym use. This represents a relatively small share of consumer leisure spending, totalling £63.8bn in 2008 and including a £28bn spend on alcohol.
Ownership of health club chains has been consolidating. Bannatyne Fitness bought LivingWell in 2006 and Virgin Active bought Holmes Place in 2007, as the market becomes more saturated. Unusual players involved in the market now include Nuffield Hospitals, owner of the Cannons chain, and JJB Sports, the sports shop retailer with a rapidly growing collection of health clubs.
Forecasts must be cautious given the credit crunch and the commitment required for annual subscriptions to premium health clubs. However, underlying demand for fitness is strong, and supported by both private and public sectors. Budget clubs and franchised clubs could do well during the downturn, and there are government initiatives to encourage participation with free and subsidised admissions to leisure centres and pools
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