Video Market Monitor: Brazil

Video Market Monitor: Brazil

Local economic growth has encouraged TV and DVD ownership shifting consumers from DVD rental to purchase. Screen Digest has conducted extensive research in the territory, obtaining comprehensive feedback from local sources and studios contacts.

This enabled us to not only refine our existing DVD data but also to extend our detailed bottom-up forecasting model to include Brazil and generate forecasts for Blu-ray Disc.

This report combines Video Intelligence data and analyst commentary to examine trends in hardware, software, distribution and the retail environment for all formats.

Highlights:

• Brazil has the third largest number of DVD households in the world, but ranks 12 for legitimate DVD spending
  
  
• There is wide-scale piracy but legitimate DVD retail is on the rise
  
  
• Growth in retail spend is not full offsetting rental market decline
  
  
• Independent and local product accounts for 45% of legitimate DVD volume sales in Brazil

• Distributor level video market overview
  
  
• Video hardware landscape
  
  
• Blu-ray Disc hardware trends
  
  
• Retail DVD software market
  
  
• Retail Blu-ray Disc software market
  
  
• Rental video sector
  
  
• Independent and local product

Distributor revenues all formats (rental and retail): 2004-2012

Trade level shipments all formats (retail and rental): 2004-2012

Hardware penetration by format: 2004-2012

Worldwide video spending by territory (top 20 markets): 2008

Worldwide DVD player installed base by territory (top 5 markets): 2008

TV and HDTV households: 2004-2012

Video hardware households by format: 2004-2012

BD player installed base by device in 2008

BD player installed base by device in 2012

BD hardware by device: 2008-2012

Consumer spending on retail video by format: 2004-2012

Retail video units sold to consumers by format: 2004-2012

Average consumer price of a retail video SKU

Consumer spending on retail DVD: 2004-2012

Retail DVD discs sold to consumers: 2004-2012

Evolution of average DVD pricing compared with US price: 2004-2012

Consumer spending on retail BD: 2007-2012

Retail BD unit sales: 2007-2012

Legitimate video buy rates: 2004-2012

Evolution of average BD pricing compared with US price: 2006 - 2012

Distributor revenues all formats: 2004 - 2012

Rental transactions split by format: 2004-2012

Consumer spending on rental video by format: 2004-2012

Retail DVD market split by distributor